November China Mobile Phone Price Analysis Report

In November 012, the number of price-reduction products in China's mobile phone market exceeded 300, an increase of 8.9% from the previous month. While mobile phone manufacturers prepared for the new listing in the fourth quarter, they also greatly reduced the overall mobile phone market. Price level. On the whole, the average price of the mobile phone market fell below the 1600 mark this month, a decrease of 4.3% from the previous month.

Report points:

• The average mobile phone market price in November was 1594 yuan, which fell below 1600 yuan, a decrease of 4.3%. From the perspective of price-reduced products, a total of 305 product prices were reduced this month, accounting for 27.5% of the total number of products sold.

• Among the ten most-watched brands, the average price of the seven brands was higher than the average price of the overall mobile phone. Among them, the highest average price of Apple mobile phones reached 4,992 yuan. Followed by Samsung. Compared with October, the average price of Apple's mobile phone dropped sharply and fell below 5,000 yuan.

• The average price of smart phone products was 1,673 yuan, a decrease of 110 yuan or 6.2% from the previous month. Of the ten most-watched smartphone brands, Apple and Samsung have higher average prices, all of which are above 3,000 yuan. Compared with October, the average price of Huawei's smart phones rose the most.

• Average price of 3G mobile phone market: The average price of 3G mobile phone products was 1,724 yuan, a decrease of 59 yuan from the previous month, and it continued to decline. Among the ten brands most concerned by users, the average price of the four brands is higher than the average price of the 3G mobile phone market. Compared with last month, millet average price rose the most.

• Average price of domestic mobile phone market: The average price of domestic mobile phone market was 1,369 yuan, a slight increase of 41 yuan, or 3.1%, compared with October. Ten of the most concerned brands are summarized, and the average price of OPPO products is the highest, reaching 2,275 yuan. Compared with the previous month, the average price of Meizu and Backgammon fell sharply.