According to statistics, Guangdong, which accounts for half of the domestic LED industry, only 10% of industrial enterprises in the first half of this year (2011) fell. According to previous planning, by 2012, the output value of LED lighting in Tianjin is expected to exceed 20 billion yuan. In the eyes of LED industry insiders in Tianjin, it is still too early to assert that "winter is coming", but in recent years, with the investment into the LED industry too fast, this sunrise industry has entered the adjustment period in advance.
“Workshop†enterprises are involved in “closing tidesâ€
“Almost every week, I hear news of corporate closures.†Shao Kang, who has served as an executive at several LED lighting companies in Tianjin, said, “Like Guangdong, Tianjin’s LED companies are also concentrated in the middle and lower reaches of the industry. However, most of our enterprises are not as good as others in terms of industry scale and technology level.†In his view, the current collapse of the tide may have a greater impact on Tianjin LED companies.
"The new energy industry boom has caused more and more investors to throw real money into this. They don't understand the industry." Shao Kang said frankly that he often encountered some "outside" friends with financial strength to enter the industry. . Some of the companies that have been in contact with the past are just a few "outsiders" in this industry, and they have dried up the factory with hundreds of thousands.
In Shaokang's view, many LED mid-stream and downstream enterprises are still in the hands-on workshop stage. Their product quality is very low. After entering the market, many “early-appropriate†consumers will leave a very bad impression on LED lighting products. "The current 'downturn tide' is a process of survival of the fittest. Through the market's 'metabolism', companies accepted by consumers and customers will naturally stay. '
A new path for multiple innovations
"At present, domestic LED companies have long been monopolized by foreign companies in the industry's most critical substrate material technology and epitaxial wafer production core equipment." Shao Kang said that these core components accounted for most of the cost of LED lighting products. Domestic enterprises must improve their innovation, and make more substantial progress in the key technologies to overcome core components, and change the current situation that a large number of enterprises are concentrated in the middle and lower reaches of the industrial chain.
"LED lighting products are a brand new industry field, and some new attempts can be made in the business model. Compared with the breakthrough in the core components, it may come even more." Shao Kang said.
Yan Liping, chairman of Tianjin Zhongzhijie Energy Technology Co., Ltd. said: "Our products have already entered the Tianjin market." But in her opinion, lighting engineering may be a more profitable market for LED lighting companies. "LED is a kind of semiconductor that can convert electricity into light. Its size is very small, which is conducive to making lighting products of various shapes. LED lighting products manufacturers enter the field of lighting engineering and can rely on their own design and manufacturing capabilities. Customer needs to create a variety of personalized products." Li Liping revealed that the company's main income is from the field of lighting engineering, and the company's performance is expected to increase by more than 25% next year.
The world's only three-dimensional imaging LED module connected display device has been offline in Jinya Electronics. “The LED module of this product can be assembled into various shapes like building blocks, and it can display images, pictures, texts and videos smoothly and clearly.†Zhang Lei, the person in charge of Jinya Electronics, is very suitable for all kinds of products. The use of exhibition activities, due to the high unit price, in the future we can provide rental services to customers in need, which is expected to become a new growth point.
“Workshop†enterprises are involved in “closing tidesâ€
“Almost every week, I hear news of corporate closures.†Shao Kang, who has served as an executive at several LED lighting companies in Tianjin, said, “Like Guangdong, Tianjin’s LED companies are also concentrated in the middle and lower reaches of the industry. However, most of our enterprises are not as good as others in terms of industry scale and technology level.†In his view, the current collapse of the tide may have a greater impact on Tianjin LED companies.
"The new energy industry boom has caused more and more investors to throw real money into this. They don't understand the industry." Shao Kang said frankly that he often encountered some "outside" friends with financial strength to enter the industry. . Some of the companies that have been in contact with the past are just a few "outsiders" in this industry, and they have dried up the factory with hundreds of thousands.
In Shaokang's view, many LED mid-stream and downstream enterprises are still in the hands-on workshop stage. Their product quality is very low. After entering the market, many “early-appropriate†consumers will leave a very bad impression on LED lighting products. "The current 'downturn tide' is a process of survival of the fittest. Through the market's 'metabolism', companies accepted by consumers and customers will naturally stay. '
A new path for multiple innovations
"At present, domestic LED companies have long been monopolized by foreign companies in the industry's most critical substrate material technology and epitaxial wafer production core equipment." Shao Kang said that these core components accounted for most of the cost of LED lighting products. Domestic enterprises must improve their innovation, and make more substantial progress in the key technologies to overcome core components, and change the current situation that a large number of enterprises are concentrated in the middle and lower reaches of the industrial chain.
"LED lighting products are a brand new industry field, and some new attempts can be made in the business model. Compared with the breakthrough in the core components, it may come even more." Shao Kang said.
Yan Liping, chairman of Tianjin Zhongzhijie Energy Technology Co., Ltd. said: "Our products have already entered the Tianjin market." But in her opinion, lighting engineering may be a more profitable market for LED lighting companies. "LED is a kind of semiconductor that can convert electricity into light. Its size is very small, which is conducive to making lighting products of various shapes. LED lighting products manufacturers enter the field of lighting engineering and can rely on their own design and manufacturing capabilities. Customer needs to create a variety of personalized products." Li Liping revealed that the company's main income is from the field of lighting engineering, and the company's performance is expected to increase by more than 25% next year.
The world's only three-dimensional imaging LED module connected display device has been offline in Jinya Electronics. “The LED module of this product can be assembled into various shapes like building blocks, and it can display images, pictures, texts and videos smoothly and clearly.†Zhang Lei, the person in charge of Jinya Electronics, is very suitable for all kinds of products. The use of exhibition activities, due to the high unit price, in the future we can provide rental services to customers in need, which is expected to become a new growth point.
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