Shenyang European lamp sales are rising
Shenyang is the throat of the Northeast, and the city construction is in the ascendant, and the sales of lamps are hot. In the past two years, European-style lamps have been sought after in Shenyang, and the European-style lighting stores in the lighting city are also increasing. In Shenyang, Zhang Shi, Xinbei, Xingshun and other lighting cities and China Furniture City, reporters can see a lot of European light stores.
Like other cities in China, Shenyang's market share of European lamps in the past two years is rising. In Zhangshi Lighting City, dealer Wu said that in the past two years, Zhangshi Lighting City has increased the number of merchants operating European lamps. Now, there are 40-50 dealers in the lighting city operating European lamps, although some are concurrently operated. But the situation that European lamps are so widely operated by dealers can be said to be unprecedented. In Zhangshi Lighting City, the reporter found that the European Union brands such as Kaimeng, Longing, Baide Shi Te, Aike Shidun and Ma Geer all settled in.
The reporter also surveyed a number of dealers, all said that they are optimistic about European lights, and said: Especially in the last year, the European lights suddenly became fire, and the market for the operation of European-style lights is also increasing. Compared with last year, although this year's storefront was not developed enough last year, the momentum has not weakened.
The dealer pointed out that the European-style lamp looks classic and will not be outdated. In Shenyang, consumers' acceptance of this kind of lighting is gradually higher than other lighting. Several European-style light dealers interviewed by reporters said that they did not appear to be unprofitable in their operations. Although they have done more, their profits have decreased, but it is still worth doing.
The reporter also visited some merchants who did not operate European lamps. Some of them also expressed optimism about European lamps. If there are good products, they will also test the water. However, there have been some unhealthy phenomena. Some European lamp operators have not seen their business well due to lack of experience or products that are not suitable for market demand. Some dealers said that it is important to look at the dealers in the European-style lamp business, rather than just looking at a certain brand.
What are the prospects for European lamps in Shenyang? Many distributors are optimistic about this: On the one hand, Shenyang has a large consumer market and some high-end consumer groups. Shenyang's tomorrow is Beijing and Shanghai. This is the prediction of a European lamp by a dealer in Zhangshi Lighting City. What she means is: The future Shenyang European lamp market is comparable to Beijing and Shanghai. On the other hand, some dealers said that this kind of lighting is more and more accepted by consumers, and the consumer group will be bigger and bigger, but the current situation of the chaotic European lamp market is difficult to change. However, this does not matter, it is good for operators. Always get the best one.
Chongqing European lamp market potential to be tapped
European-style lamps have been hot in the Chongqing market since last year. Although many dealers have increased the proportion of European-style lamps, many excellent European-style lamp brands have also settled in Chongqing. The competition for European lamps has intensified, but Chongqing consumers have consistently recognized and demanded European lamps. A good growth level, the sales of European lamps in Chongqing have remained steady and rising for more than a year.
At present, there are still a large number of dealers in Chongqing looking for European-style lamp brands. The business grades are different. The demand for high-end and low-end lamps of European lamps is also different. In addition to lamps, Matte, Ruifeng Lighting, etc., the requirements for a few European lamps are very high, most of them. The demand for European lamps by dealers remains at a medium to high level. Some dealers said that they are willing to cooperate with those companies that are not strong in their strength and are in their infancy, but whose product quality has passed through.
The lamp Mart, which already has a number of European lamp brands, such as Knock, Aike Shidun, and Kaimeng, can not be spared in the expansion of European lamps. Wang Shunbo, chairman of the lamp Mart, said that selling European lamps mainly sells a culture, and there may be a story behind each lamp. Therefore, instead of selling lights, we are selling a culture and selling a way of life. The European culture is presented in the form of lights, integrated into the Chinese culture and the habits of Chinese consumers, which puts high demands on the manufacturers of European lamps. European-style lamp product series strives to be complete, each series should include almost all household lamps, such as living room lamps, bedroom lamps, floor lamps, table lamps, etc., in order to properly illuminate the atmosphere of the entire house, each house also has its own pattern. At present, most of the European-style lamp manufacturers in China are not very complete in the diversity and integrity of the product series, and they need to be perfect.
The beautiful beauty of Chongqing is unique in villas and hotel projects. In the past two years, more than 100 sets of villa projects have been taken over. Among the many killers, the quality of the products and the ingeniousness of product matching have won many reputations. Meiguangmei has now owned many European-style lamps, but its general manager Song Yongzhong is still struggling to find a suitable European-style lamp brand. Facing the increasing proportion of European lamps in the store, the reporter was inevitably curious to ask why he was so fond of European lamps. Song Yongzhong smiled and told reporters that Chongqing's consumption trend is slightly inferior to Beijing and Shanghai. However, these cities, which represent the trend of fashion trends, are still selling well. Therefore, from the national point of view, European lamps will be popular for some time. The speed of Chongqing's development is accelerating, consumer spending capacity is increasing, and the recognition of Western culture such as Europe is strengthened. European lamps have become a good choice in the renovation of villas. Therefore, European lamps can be operated with confidence in Chongqing for at least two or three years.
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