China's lighting industry brand battle is increasingly fierce


First, the scale of the industrial base:

It can be seen from the report on the large expansion of the city's GDP of 300 billion clubs in 2007 that this year's newly added member cities include seven cities including Chengdu and Wuhan, which are also being developed from the eastern coastal developed areas to the central and western regions and the northeast old industries. Base spread. In addition, at the end of last year, the State Council approved the establishment of the Changsha-Zhuzhou-Xiangtan urban agglomeration and the Wuhan City Circle comprehensive supporting reform pilot zone in the central region. There are indications that the country promotes the rise of Central China, promotes the coordinated development of the eastern, central and western regions, and accelerates the construction of a resource-saving and environment-friendly society. Determination. At the same time, domestic light source companies have fought in the mainland, finding a new way to alleviate their lack of talent resources and solve excessive production and management costs. In the future, it will become a development trend for enterprises to set up factories in the mainland for production and processing. The industrial base bears the heavy responsibility of the lighting and lighting industry production and creates enormous economic value. Under the background of the state's encouragement of energy conservation policy, the lighting and lighting industry base has also won the welcome and support of local governments. In 2008, the industrial base will take root throughout the country.

On the one hand, the original industrial base will reposition its own functions, while retaining its core competitiveness, it will also transfer some supporting functions. Guangdong and East China are the most concentrated areas of lighting and lighting industry. With the continuous improvement of operating costs, the lighting and lighting industry bases in these two regions are becoming more and more competitive in price. However, the core competitiveness of the industrial bases in the region has been formed, such as the lighting industry and information circulation of the ancient town; the hardware industry and commercial lighting industry in the South China Sea; the energy-saving lamp industry and the street lamp industry in Zhejiang. In 2008, while retaining the advantages of technologies, processes, talents, and information in these core industries, the transfer of some production capacity to surrounding areas will not weaken the competitiveness of these industrial bases, but will enable them to concentrate their advantages and complete industrial upgrading. On the other hand, the advantages of labor cost and raw materials in the Mainland have attracted many companies to move in, thus forming a new lighting and lighting industry base. In the past few years, a number of emerging industrial bases have emerged. They will increase investment in 2008 and promote the prosperity of the base. For example, in the Chongqing area in the west, the Zou district in Changzhou in the east, and Linyi in Shandong, it is expected that more enterprises will settle in the new year and form a more complete industrial chain.

Looking at the lighting and lighting industry base in 2008, improving supporting facilities, defining core competitiveness, and upgrading base functions will become their main theme.

In 2007, the new Teli lighting was placed in the new industrial park, the production area increased by more than 5 times, and the total utilization value reached 1 billion. Yigao added 25 production lines and increased production capacity by 20%. Hailing entered the Jiangmen New Industrial Park, and its annual output value has doubled. The old enterprises of Huayi, Shengqiu and Kaiyuan have moved to Tongyi Industrial Park, and the production capacity has doubled. The large-scale expansion of leading enterprises has accelerated production efficiency, greatly increased production capacity, and at the same time effectively reduced costs and enhanced market competitiveness.

Then in 2008, in order to meet the balance of market advantages, more first-line brands will expand their production scale and product categories after completing the accumulation of customer resources, market reputation and management level, thereby improving their comprehensive competitiveness and defending their position. Site. At the same time, second-tier brands will also adjust their production capacity to adapt to changes in the overall environment. Large-scale production will surely become the only way for the development of enterprises in the entire field.


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