The so-called "Spring Plumbing Duck Prophet" is a metaphor for how the Chinese market, as one of the largest in the global color TV industry, always stays ahead of the curve when it comes to trends. This isn't just an exaggeration — the latest CES event has already sparked a nationwide shift. The 75-inch TV is now rapidly replacing 55-inch and even 65-inch models as the new standard in living rooms. As a global leader in display technology, Samsung has been at the forefront of innovation, launching the world's first 146-inch modular MicroLED TV at CES 2018, and helping transform the way people experience television at home.
With the rise of 75-inch TVs, the living room has officially entered the full-screen era. These large screens are no longer limited to spacious homes — even smaller living rooms with widths of 3-4 meters can comfortably accommodate them. To get a sense of scale, imagine that a 75-inch TV is roughly the same size as a person standing with arms outstretched. For someone around 169 cm tall, that’s about the width of their outstretched arms. If you're taller, say 190 cm, the TV would still feel like a natural fit.
As display technology continues to evolve, the leap from 2K to 4K to 8K has become faster than ever. Innovations like HDR and Quantum Dot have also made large-screen TVs more accessible. According to industry standards, the optimal viewing distance for a 4K TV is about half that of a 1080p TV — approximately 0.93 meters for a 50-inch screen. This means even small living rooms can enjoy the immersive experience of a big screen.
The "big" in 75-inch TVs isn’t just about size — it's about enhanced enjoyment. Compared to smaller models, the larger screen delivers more than double the happiness. In today’s world, where family life and quality time are increasingly valued, the TV is once again becoming the heart of the home. Whether it's watching a movie on the weekend, playing interactive games with kids, or hosting a friendly Xbox showdown, a large screen elevates the experience, offering a richer visual and emotional connection.
Just like how per capita living space and green areas reflect a city's quality of life, the size of the TV screen is becoming a symbol of modern living. In developed regions, large TVs are more common, showing that consumers tend to opt for bigger displays when they can afford it. This trend is not unique to China — across the electronics industry, from smartphones to monitors and movie screens, bigger is better.
Smartphones have long moved beyond the “3.5-inch rule†set by Steve Jobs, with devices featuring ultra-large displays. Movie theaters have also embraced giant screens, and humans have always sought the immersive experience that only a large screen can provide. A 75-inch TV offers that full-body engagement, making it the next big thing in the TV industry.
In fact, consumers have gradually adapted to larger screens over the years. From the early days of 14-inch black-and-white TVs to today's 100+ inch models, the size has grown nearly tenfold. As the living room enters the 75-inch era, more people will have the chance to experience this shift. Over time, they’ll develop a habit of watching large screens — and research shows it takes just 90 days to form a lasting habit.
Looking ahead, watching a 75-inch TV could soon become a new norm, much like how full-screen smartphones have become part of daily life. Starting January 19th, Samsung is launching an unprecedented “1,000-unit trial†event, partnering with Suning to bring 75-inch TVs into millions of homes. This marks the beginning of a new era — the 75-inch full-vision revolution. With national participation, a big-screen celebration is underway, and watching large TVs is becoming a lifestyle.
For smart TV and box information, visit Smart TV/box Network (http://), a leading platform in China offering insights, updates, and resources on smart TVs, TV boxes, and related software. Get answers to your questions and stay up to date with the latest in smart home entertainment.
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