In 2017, DVBCN launched a major column titled "100 OTT Figures of the Year." This article featured an in-depth interview with Ms. Zhang Mo, the founder and CEO of Yi+. With passion, determination, and a vision that transcends the ordinary, Zhang Mo has proven that "a dream and persistence" can create extraordinary impact in the tech world.
**Ideal and Persistence: The Journey of a Visionary CEO**
In June 2014, Zhang Mo founded Beijing Moshanghua Technology Co., Ltd. in Beijing, marking her second entrepreneurial journey. As the CEO, she quickly defined the company’s core mission: to discover the value of visual information and see the extraordinary. Her early education in computer science and business, combined with experience at Microsoft and IBM, laid a strong foundation for her entrepreneurial path. Under her leadership, Yi+ became a leader in AI-powered video technology.
**Q: Why did you choose to start a business?**
**A:** I love exploring the unknown and embracing challenges. Before starting my own company, I worked at Microsoft and IBM, which shaped my understanding of technology and business. What truly inspired me was a Harvard professor who introduced me to computer vision. I realized this was the future—changing the world through innovation. Entrepreneurship is the best way to bring that vision to life.
**Q: What is the concept of Yi+?**
**A:** Yi+ is a computer vision search engine provider offering image recognition and search solutions. Our vision is “Smart Eye Everywhere.†We want computers to understand the world and help people discover new ways to interact with information. We believe AI can revolutionize daily life and drive commercialization of smart technologies.
**Ample Financial Support Makes Yi+ Bolder**
Yi+ has enjoyed strong financial backing from its early days. It raised a $100 million round in B series, making it one of the most well-funded companies in the TV + AI space.
- **Seed Investment:** After graduating, Zhang Mo participated in a Silicon Valley startup competition, winning $500,000 in angel funding.
- **Angel Round:** In October 2014, Yi+ secured $5 million in funding from renowned investors.
- **Series A:** In November 2015, Yi+ received $10 million in Series A funding, becoming the first to offer large-scale “see and buy†solutions.
- **Series B:** In September 2017, Yi+ closed a $100 million B-round led by Haitong Securities, Bairongjun Group, and Beijing Bank.
**Talents, Yi+'s Core Is Powerful**
The Yi+ team includes top talents from BAT, Google, and Microsoft, with 71% of the staff being technical experts. Many hold advanced degrees from prestigious universities such as Imperial College, Nanyang Technological University, and Columbia University.
Zhang Mo herself is a serial entrepreneur with experience at Huawei, Microsoft, and IBM. She started her career in Silicon Valley and Singapore before founding Yi+ in China in 2014.
**Q: How do you manage your team effectively?**
**A:** I believe in shared goals and employee empowerment. I ask, “What kind of person do you want to be?†and work to help them achieve it. Leadership is about respect, understanding, and serving the team, not just managing them.
**Locking the Living Room Economy: Three Deep Reflections on the Family**
Yi+ has focused on the living room economy, aiming to enhance family entertainment and video content monetization.
1. **Smart TVs as the Home Control Center**
Smart TVs are no longer just devices for watching content—they are now central to smart homes. They serve as the main hub for family interaction, entertainment, and even home automation.
2. **TV as a Return to the Big Screen**
Despite the rise of mobile devices, many families are returning to the big screen. With AI and interactive features, smart TVs have become more engaging and essential to family life.
3. **Future Education and Shopping Through TV**
Smart TVs are evolving into platforms for education, shopping, and social interaction. Yi+’s AI assistant, “Virtual AI Assistant,†helps users find products, watch related content, and even shop directly from the TV.
**Seizing Opportunities: Pushing the “TV + AI†Solution**
As the AI era advances, the role of smart TVs is expanding. Yi+ has positioned itself as a pioneer in the “TV + AI†space, developing solutions like the “Big Screen AI Assistant†and integrating AI with live streaming and ad placement.
**Q: What will future users care about most?**
**A:** Visual experience. Most people receive information visually, whether through TV, social media, or live streams. Yi+ focuses on enhancing these experiences with AI-driven image and video analysis.
**Q: What are the company's main advantages?**
**A:** Yi+ has a strong team, cutting-edge technology, and a clear business model. We’ve built partnerships with over 100 content platforms, including Taobao and Weibo, and have developed leading AI algorithms and patents.
**Q: What AI products are currently available on smart TVs?**
**A:** Yi+ offers three core products: a product identification search engine, an image and video intelligent analysis engine, and a face recognition engine. These tools power services like real-time product searches, AI-assisted viewing, and smart ad placements.
Through its innovative solutions, Yi+ is transforming how people interact with television and shaping the future of smart home technology. We’re excited to see where “TV + AI†will take us next.
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