Recently, it was reported that Sharp plans to launch its new generation of 8K TVs globally on August 31, 2017. According to sources from both Foxconn and Sharp, this product is expected to begin mass production and full-scale market entry. This would make it the world's first consumer-grade 8K TV. If this news holds true, then OLED could face its biggest competitor yet in the form of 8K TVs.
So, what exactly does 8K TV mean? Simply put, the current 4K resolution available in the market stands at 3840×2160 pixels, whereas the resolution for 8K is 7680×4320 pixels, making it four times sharper than 4K. This results in an incredible level of detail and picture quality, pushing the boundaries of eye vision limits to provide an ultra-realistic viewing experience. For TV manufacturers, resolution remains one of the most critical metrics. Over the past few years, many brands have focused their efforts on 8K technology. While some have already released 8K-related products, industry insiders believe that the trend towards higher resolution screens is inevitable, despite OLED's growing popularity. Whoever masters 8K technology first will undoubtedly gain a significant market advantage.
As early as the 2015 Consumer Electronics Show (CES) in the US, Sharp unveiled the world's first TV that met the 8K test playback standard. Around the same time, Samsung showcased a 110-inch 8K TV featuring BOE's 8K panel, while LG Electronics presented a 55-inch 8K display. Panasonic also introduced its 8K solutions. These actions by leading TV brands marked the official start of the 8K technology war.
In subsequent years, 8K products have consistently captured the TV industry's attention. At CES 2016, LG continued to draw attention with its 98-inch "monumental" 8K TV, claiming it to be the largest screen 8K TV in mass production. Alongside LG, Hisense debuted its first 8K LED TV, the MU9800U. Following suit, domestic brands like Konka and China Panda also began showcasing their 8K products. Compared to the OLED camp, there are more companies involved in the 8K field, ready to enter the market. However, both 8K TVs and OLED face similar challenges, particularly concerning the production capacity of LCDs.
Despite the growing momentum for 8K TVs, mass production remains difficult due to issues like live broadcast signals, content transmission, and other technical hurdles. Until now, these high-end TVs from major brands have primarily been showcased at exhibitions rather than entering the consumer market. This time, however, Sharp’s upcoming new TV is rumored to be the world's first consumer-grade 8K TV. Its estimated price will be on par with top-tier LCD TVs, making it an accessible option for the general public.
Since Foxconn acquired Sharp, the company has leveraged its core strengths in 8K display technology. SDP Display boasts the ability to mass-produce 8K LCD panels and operates the highest-generation LCD production line currently in operation. Additionally, the 10.5-generation LCD panel production line in Zengcheng, Guangzhou, specializes in producing 8K panels. Therefore, it's safe to say that Sharp is the brand most likely to achieve mass production of 8K TVs. Exactly what features Sharp’s 8K TV will offer in this competitive market will be revealed at the press conference on August 31.
For those interested in smart TVs or TV boxes, platforms like Smart TV Information Network Sofa Butler (http://) in China provide valuable resources, including information on TV boxes, smart TVs, smart TV software, and more. This site serves as a key resource for enthusiasts and consumers alike.
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