

Despite a noticeable uptick in overall sales this year, Sony still faces challenges in the Chinese market, including insufficient customer service and a lack of innovative offerings. As early as May, there were discussions about whether OLED TVs could help Sony reclaim its former glory. Some predicted that combining the OLED A1 TVs with PS4 consoles might yield surprising results in China. With these predictions now coming true, it seems Sony is increasingly prioritizing the Chinese market.
The Sony A1 series comes in three sizes: 55 inches, 65 inches, and 77 inches. Breaking away from conventional designs, it employs Sony’s original screen sound field technology and an advanced version of the 4K HDR image processing chip X1. Featuring object-based HDR dynamic item-by-item remolding technology, 4K HDR 14-bit smooth gradient, and dual image databases, the A1 series analyzes and optimizes each frame individually, enhancing visual details and delivering an immersive viewing experience. Maintaining Sony’s minimalist Japanese aesthetic, the A1 series ensures superior sound and picture quality, reinforcing Sony’s position in the premium large-screen market.

The Sony TV game optimization campaign officially kicked off on August 2, 2017, concluding on October 8, 2017 (based on the invoice date). During this period, customers purchasing a Sony A1 series TV and obtaining a valid invoice could call Sony’s 400 hotline to schedule installation, debugging, and gift registration. After verifying eligibility, qualified users would receive their PS4 consoles and other gifts within 15 days.
For more information on smart TVs and boxes, follow Smart TV Information Network Sofa Butler (http://), a leading Chinese website for TV box and smart TV enthusiasts. They provide updates, resources, and answers to your questions regarding smart TVs, smart TV software, and related topics.
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