According to Computerworld, it is easy to ignore the rumors of Apple's development of smart glasses. It is hard to imagine that Apple will sell smart glasses, but it is not easy to imagine that it will not sell smart glasses.
If smart glasses become a popular mainstream consumer electronics product, as a fiduciary duty to shareholders, Apple will almost certainly enter this market.
Consider the sad situation under Apple. The profit margin of smart phones continues to shrink, the tablet market is weak, smart watches have not yet become mainstream platforms, and Apple TV still has not been able to bring huge profits. Therefore, Apple must adapt to and keep up with changes in consumer technology in order to continue to dominate the market and ensure the future growth of.
In addition, people may choose smart phones based on smart glasses in the future. If mainstream smart glasses require cooperation with Android phones, Apple's smartphone market share will be lost.
It is almost certain that Apple is developing smart glasses.
Bloomberg reported last November that Apple is considering entering the "digital glasses market." Anonymous sources reported to Bloomberg that Apple plans to launch a smart glasses next year that “can display images and information in the user’s field of vision and may use augmented reality technologyâ€.
"The Financial Times" published an article at the beginning of last year, saying that Apple is building a large team that focuses on enhancement and virtual reality, and has already hired some employees from Microsoft and Lytro.
Interestingly, Apple has acquired several companies related to augmented reality technology. Apple acquired PrimeSense, which developed sensor technology for Microsoft Kinect somatosensor controllers. It also acquired augmented reality startups Metaio, Faceshift, Emotient, and Flyby, and even applied for patents related to augmented reality technology as early as 10 years ago.
Technology blogger Robert Scoble posted on Facebook that Apple may be working with Carl Zeiss to develop smart glasses. A year ago, media reported that Carl Zeiss was developing intelligent optical technology.
When smart glasses become a mainstream product, Apple's preparation and investment in this area will bring great returns to it.
The mainstream I am talking about means completely mainstream, that is, almost all glasses have become smart glasses.
Glasses manufacturers are moving closer to "intelligence"
The signs of strengthening and mixing mainstream technologies are ubiquitous. One of the biggest signs appeared earlier this week was that French optical giant Essilor and the Italian optical giant Luxottica reached a $53 billion (about RMB 364.1 billion) M&A deal to form the world’s largest optical company called EssilorLuxottica.
And so on, Essilor and Luxottica are not known in the tech circle. Or first recognize them. Essilor is the world's largest manufacturer of corrective lenses. It places great emphasis on R&D and introduces the world's first progressive lens.
Ordinary consumers may have seen Essilor at their retail outlets, FramesDirect.com, and EyeBuyDirect.com. Optometrists must know Essilor. Essilor operates an e-commerce website for eye care professionals
MyOnlineOptical.
Last year, Essilor introduced an enhanced real-world prototype MyEye for the visually impaired—reading any text for the wearer.
Readers are likely to be Luxottica's customers, and many well-known brands of glasses use their products, including Ray-Ban, Oakley, Vogel, Giorgio Armani, Brooks Brothers, Bulgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karen, Ralph Lauren, Prada, Versace and others.
Computerworld said that as a result, Essilor and Luxottica's M&A transactions are the "bundle" of the world's largest lens company and the largest lens carrier. The essence of this transaction is: "Financial Times" article states that Essilor CEO Hubert Sagnières told the media that the purpose of M&A is to innovate in the field of "smart glasses", "through us "Professional stores and all networks around the world provide innovative products to customers at ultra-fast speeds."
What are the problems with current smart glasses?
Although there are a large number of companies exploring the prospect of smart glasses technology and consumer demand, this area is still open to Apple and EssilorLuxottica.
The reality is that there are some compelling high-end mixed reality projects on the market, including the Microsoft HoloLens Smart Glasses and Magic Leap projects. At the International Consumer Electronics Show there are also many smart glasses products unveiled.
Osterhaut Design Group of San Francisco has already been selling highly successful industrial augmented reality smart glasses. This month it announced a consumer-oriented smart glasses R-8 that sells for less than 1,000 US dollars (approximately RMB 6869). It uses Bluetooth LE. Connect with Android smartphone. Osterhaut Design Group said that the R-8 can display two resolutions of 720p, which is like a 90-inch 3D screen that floats 10 feet (3 meters) in front of the wearer. It is also equipped with two full HD resolution cameras.
The R-8 reflects the current state of the consumer smart eyewear market. Current consumer smart eyewear products either have too much processing power and are therefore cumbersome, expensive, or aggressive, or have too narrow a range of applications.
Sony SmartEyeGlass, GlassUp UNO and Factory 4.0, Epson Moverio BT-300, Jins Meme, Recon Jet, Optimvent Ora-2 professional smart glasses, CastAR, LaForge Shima, Oakley Radar Pace and HiAR Glasses all belong to these two categories of products. Too big to wear for a long time.
Another emerging category is smart glasses that measure brain waves. The Safilo Group is developing eyeglasses that measure the brainwaves and traditional look and then send the data to an application where users can monitor their emotions.
Of course, there are booming corporate smart eyewear markets.
Lenovo demonstrated new smart glasses at the International Consumer Electronics Show. The Glass C200 comes with a computing unit that connects to smart glasses via a high-speed LTE mobile connection.
Osterhaut Design Group also announced R-9 smart glasses for businesses.
For some time, there has been news that Vuzix is ​​developing M300 business smart glasses, which will be available this month.
Why the smart glasses market is still completely open to Apple
Computerworld said that clunky and expensive smart glasses on the market may find use in games, drone control, businesses and other areas, but they will not become mainstream products and therefore will not change the way we use mobile devices.
Vue smart glasses use bone conduction technology that can be integrated with smartphones. It has neither a screen nor a camera, but one feature makes it appear more mainstream than other similar products: it can be used as ordinary glasses.
Vue Smart Glasses also showcased an overlooked smart eyewear core feature that proves that eyewear is the perfect product for voice interaction—microphone and bone conduction audio technology. With the ability to configure larger batteries, smart glasses are superior to headphones in terms of convergence and use of voice assistants such as Apple Siri, Amazon Alexa, Google Assistant, or Microsoft Cortana. Users can wear Vue throughout the day and day, without affecting the ear to listen to other sounds, and can be used for several days on a single charge.
For this reason alone, I believe smart glasses are inevitable. Configuring screens or cameras for smart glasses is nothing more than icing on the cake.
The incredible thing about wearables is that they are stylish, customizable and personalized. The performance of the tech community has proven that it is not able to provide attractive fashion designs for wearable devices.
But Luxottica is a fashion company and Apple is also. The Apple Watch's dazzling variety of types, dials, and straps attest to Apple's style.
I think that the world of smart watches becoming mainstream products is coming. They must look like ordinary glasses and sunglasses. Given the current ugly and clumsy smart glasses, Apple seems unlikely to enter this market.
However, if it is realized that the smart glasses in the future will look more like ordinary glasses and become mainstream consumer devices and luxury fashion products, it is clear that Apple hopes to have a place in this market.
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