The Spring Festival is coming, and the "grabbing red envelope" has once again become a hot topic. On December 21, Alipay announced the upcoming “AR Real Red Packet†in Beijing. Based on the "LBS+AR+Red Packet" method, users need to meet the two conditions of geographic location and AR real-time scanning when sending and robbing red packets. Compared with the existing red envelope format, the interaction and fun are much stronger.
According to reports, users can click on the "red envelope" in the new version of Alipay to be updated, select "AR real red envelope", and then select "hidden red envelope", respectively set the location information, clue map, recipients, etc., then generate AR real scene Red envelope. After that, send the clue map to friends through the social platform and invite them to collect them. Find the object in the clue map within 500 meters of the red envelope, and open the Alipay to sweep it. In addition to obtaining direct clues from friends and family, users can also see red packets issued by other users and merchants on the red envelope map.
Alipay said that the AR real-time red envelope can turn the original online communication into an online and offline interaction. In addition to the user can enhance the offline communication, the merchant can also use the AR real red envelope to interact with the user deeply at the special time of the Spring Festival.
Zero Dragon, the person in charge of Alipay Red Reality Red Packets, said that for businesses, AR Reality Red Packet has the advantage of natural offline drainage, and expects this fun and fun way to help merchants better give back to users. For the user, the AR real red envelope can let everyone play a different red envelope. For example, the Chinese New Year family gather together and hide a red envelope at home to let friends and family find treasure together and share happiness.
At the same time, Zero Dragon said that Alipay did not have any indicators for pulling the business for the red envelope this year, and would not deliberately set off the "red envelope war" between the platforms.
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