How about smart TV? Win users with high quality + multidimensional experience

Recently, with the stormy technology of listed companies releasing high-profile global VR TVs, the Internet TV industry, labelled with low-price, even hardware-free, VR and other popular keywords, has ushered in a reign of terror. Two weeks ago, the "secret" operation of the Internet TV brand CAN, which has been operating for nearly a year, has also published the Chinese name "Zhi Shang", and released the series of new products that are represented by W55.

At the press conference, the founder of Global View’s CEO, Mr. Fu Qiang, pointed out that the slogans such as hardware freeware uttered by Internet TV are nothing more than gimmicks. Ultimately, the user’s experience is multidimensional. The so-called multidimensional extreme experience is a multidimensional experience of products and content. This point of view also responds well to the "VR TV talk" theory that ran up last week.

The multi-dimensional experience of products is one of "four senses" of sight, hearing, feeling and touch.

It is not too early to see the Internet TV industry. However, based on the ultimate experience of sight, hearing, feeling, and touch, it is an innovation in the hardware industry, and this is the best way to impress consumers.

To see the latest release of the super-powered television W55 as an example, it has fully realized the "four senses" of sight, hearing, touch, and feeling.

CANTV Super TV Watch W55

Visually, the still super-power TV W55 uses the top RGB three-color true 4K black crystal screen, wide color gamut coverage of ≥ 92%, so that the TV screen is more realistic and clearer, brighter and more full-color. In addition to the wide color gamut, in terms of color tuning, we still invite domestic famous team of movie masters to personally perform color corrections and strive to present true bright colors to achieve the effect of movie films. At the same time, the market still integrates the chip manufacturers' technological development advantages, supplemented by seven color enhancement technologies such as local contrast enhancement, skin color accuracy, and cross-color elimination to create a perfect picture.

In terms of hearing, the Super TV W55 is still at its best. We have also developed a HIFI-class independent sound system, which has a perfect sound through the sound chamber design and high-quality speakers. In addition, we have optimized the algorithm and design, and specifically developed a patented DSP audio to realize TV viewing. With the ultimate combination of speakers; at the same time, with the help of Dolby, DTS, plus the CBS stereo surround sound, bring a sense of shock.

In terms of sensibility, watching from the family application scene of TV still seems to be an improvement in many details and really makes television enjoyable in family life. See still W55 using metal integrated body design, thickness of only 9.8 mm, slim type. In addition, the team still developed a special rack to make the distance between the TV body and the wall can be about 4 centimeters, and the usual rack can only be 7 centimeters, this shortened 3 centimeters to create a TV Mural effect.

In terms of touch, as the only physical connection between humans and television, the importance of watching remote controls has to be admired. This unique remote control, 115g weight is very suitable for Asians to use, its geometric center of gravity behind, easier to hold. The surface is painted with a matt black rubber lacquer coating that is only used on high-end gaming peripherals. It not only has a skin-friendly texture, but also is more technologically fashionable. 2.4G transmission, control no dead ends. Supporting intelligent voice control, the new interactive experience allows users to feel more cordial and convenient.

The multidimensional experience of content is the exclusive advantage

Apart from the multi-dimensional extreme experience of hardware, the layout of content is still one step ahead. As the up-and-coming star, “Keeping Up”, it has powerful and hands-on content resources. The content and quality of content is an important standard for measuring Internet TV, and it is also one of the key indicators that differentiates it from traditional TV. Looking at this aspect, it can be said that it is a model for content first and hardware to fill gaps.

Seeing is still the smart terminal brand owned by Global Zhida, which is operated by the Guangdong side of one of the seven major broadcast television platforms (commonly known as licensees). One of the three major media of the Central Government, China International Broadcasting Corporation, a subsidiary of China Radio International Corporation, is mainly responsible for the international media's smart TV new media operations; it owns and operates the CIBN smart TV platform (China International Broadcasting and TV Network Station (CIBN)). , With 61 spread languages, full business media forms and a strong international media platform for international media, it aggregates a large number of excellent video content and has a complete industrial ecology from applications, games to TV shopping.

According to reports, before the release of brands and products, a huge network of content resources has been formed, covering more than 50 domestic video content supply platforms such as Youku, Sohu and PPTV, and relying on strong policy resources. The global giants of audio-visual content such as SBS in South Korea, NBC in the United States, BBC in the United Kingdom, etc. were recruited and an exclusive cooperation agreement was reached. In a short period of one year, it was announced that nearly 10 televisions were released in one breath, and finally completed the closed loop of the user experience.

Although both the television hardware and content resources have achieved multi-dimensional extremes, they still maintain a high level of sober understanding of the consumption environment and competitive landscape of Internet TV. At present, the core competitiveness of the entire smart TV market is changing from a price advantage based on hardware technical indicators to a multi-dimensional experience. Consumers are no longer buying a single hardware product or content product, but instead include hardware, content, price, and pre-sales and after-sales services. The comprehensive, high-quality, and ultra-price products, including continuous services, are not the strength of a certain aspect of competition for brand owners, but the comprehensive strength of all aspects, including team structure, product development, and technology integration. Content integration, channel sales, after-sales service, etc.

And look at is such a brand. Seeing that we are sticking to our hearts, we must start with a good TV and rely on the CIBN Internet TV platform to integrate strong resources, such as direct cooperation with content resource providers, including the BBC, Hollywood film companies, and Korean film and television organizations. At present, China has formed the world's first-hand video content resource integration system with the most international range of Internet TV in China.

The multi-dimensional experience of the “extreme hardware + all-in-one content structure” created by the ingenuity is the key to the Internet TV ecology. From this perspective, the multidimensional ultimate experience sought after by the TV hardware has won the ideal of users after it was born. It is rapidly becoming a reality.

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