LED Subdivision Breaks New Market

It is understood that the National Development and Reform Commission released the "Semiconductor Lighting Energy-Saving Industry Plan" after the year proposes that by 2015, all incandescent lamps will be eliminated by more than 60W; the LED lighting energy-saving industry will increase the average annual output value by 30%, reaching 450 billion yuan in 2015.

“The plan clearly proposes to give priority to the promotion of indoor commercial lighting products and systems. I think in 2013, the overall LED industry will stabilize and pick up.” Chen Baodong said that the future market structure will undergo dramatic and profound changes, in the past relying on extensive investment, extensive A good day for profitable business operations will never come back. The market will enter the “intensive farming” stage in the future.

Chen Baodong stated that positioning the product as a “clothing lighting expert” is also based on this consideration. “Actually, many people wonder why we have to specialize in clothing lighting. In the current commercial lighting market, clothing lighting accounts for 60% of the market share. Office lighting accounted for about 20% of the share. Who seized the opportunity of the two major markets of clothing lighting and office lighting, also laid his position in the LED lighting market.” Chen Baodong said.

The old brand of Hangzhou Hongyan Electric also expressed its desire to differentiate with the same walking route. Relevant person in charge of the company stated that in order to avoid competition with the industry, Hongyan is mainly engaged in the concept of “smart lighting”, “We are providing customers with systematic lighting solutions, such as LED office lighting, we will according to the office lighting, let LED The lighting system intelligently adjusts the light, such as strong light during the day, the LED light will automatically dim, pull the curtain or night, the light is another effect."

"Only staying in a light bulb product is very easy to fall into homogenous price competition." The official said that this model has also been recognized by the market. "Now there are many orders from business offices, school conference rooms, etc."

Zhejiang LED market industry chain supporting a wealth of industry optimistic about the market this year, according to relevant experts, Guangdong, Zhejiang LED industry scale ranks first and second in China, why Shenzhen companies want to come to Hangzhou to share?

According to the data released by the Industrial Research Institute, in 2012, 726 LED companies in Zhejiang achieved a total sales of 22.94 billion yuan, and the national LED industry output value reached 205.9 billion yuan. Zhejiang LED industry accounts for more than 10% of the country.

“However, there are not many enterprises with over 100 million RMB output value in the LED industry in Zhejiang.” Zhang Hongbiao, research director of the LED Industry Research Institute of Gaogong, said that China has entered the “Warring States Period” of LED lighting, “LED application market is chaotic, products are uneven, and prices There is fierce competition and there is a wide gap between the level of technology."

“At present, LED companies in Zhejiang are basically doing a certain part of the industrial chain. Most of them stay in the upstream manufacturing stage. There are relatively few companies that can make a complete industrial chain. Therefore, mature terminal enterprises still have a market,” said Chen Baodong. In the next three to five years, the LED lighting market landscape will change.

“We feel that there is still a lot of space in the LED market. Last year’s sales have more than doubled from the previous year, and we expect it to at least double again this year.” said Hongyan Electric.

“We are focused on LED driver power. From the perspective of our downstream companies, last year's overall market was not particularly good, but this year's orders are picking up,” said Mr. Yu, general manager of Infidel Electronics.

Tsinghua University business model research expert Wei Zheng Long said that 2013 will be the key stage for LED companies to seize the market, the next LED market will eliminate a group of companies, leading companies will begin to gradually shape within 3 years.