Appliance market growth or slowdown in the second half of the year

"Red May" has just ended, A-share market is ushering in a wave of decline climax, in which most of the home appliance sector followed the market down, into the depth adjustment period. In response, market research organizations believe that the growth rate of the home appliance industry may slow down in the second half of the year.

The sluggish market is considered to be one of the main factors affecting the home appliance industry's stocks. Zhang Yanbin, industry analyst and dean of the Ovid Consulting and Research Institute, said: “The overall stock market is not good, and it is difficult to complete eggs under the nest. In addition, the mainstream of this market is the small-cap stocks represented by the GEM, and home appliance stocks. Most are large-cap stocks, not the mainstream of this market, so the impact of adjustment is also expected in the first place."

At the same time, the impact of energy-saving Huimin's exit on the home appliance sector is also enormous. “Investors also saw that the exit of energy-saving policies will have an impact on the future of home appliance stocks, so it is normal to throw them out in adjustments.” Zhang Yanbin said, “But in the long run, such as Gree, Haier, and the United States, such growth Stocks, there will be opportunities for rebound after price adjustment. After all, China's household electrical appliance industry has a status that cannot be ignored."

For the trend of the home appliance industry in the second half of this year, Zhang Yanbin said that he is not very optimistic. “From the perspective of many factors, the industrial upgrading of the home appliance industry has improved the product quality of the market, which has certain support for the improvement of the performance of home appliance companies. From the negative factors, there are many factors that constitute pressure, and the performance of most companies is down. Great probability event."

However, there are also some securities institutions who hold opposing opinions and give more optimistic expectations. Analysts of Galaxy Securities said that the factors supporting the growth of the household appliances industry in the medium term have not been changed. The development space of the home appliance industry is far from the ceiling of growth; analysts of Guohai Securities believe that taking into account the recovery in the real estate market in the second half of 2012, There is a lag period of 3 months to 6 months for the sales of home appliances. It is expected that the sales of air conditioners and kitchen appliances closely related to them will have a better performance in the second half of the year.