The market explosion drives a new round of expansion of the LED industry needs to beware of "heatstroke"

From last year's icy cold to hot this year, the Chinese LED lighting market has exploded faster than expected. An entrepreneur at the 10th High-tech LED Industry Summit Forum said: "The LED lighting market broke out a year earlier than expected, it is really hot! But pay attention to technology, quality, patents, standards, and don't worry." Heat stroke."

Perhaps the following set of cases and data can give you a more intuitive understanding of the heat of the LED industry.

Chen Haishan, director of the senior marketing department of the global market for LED chip giants in the United States, told reporters that the size of China's LED commercial lighting market may double this year, and now high-end LED chips are in short supply.

Op Lighting has established a special business division this year. Ding Long, vice president of Opto's Commercial Division, said that the price of LED lighting products has dropped by an average of 20% to 30% per year, and the energy saving effect has increased by 20% to 30% per year. In the past, the investment recovery period of LED commercial lighting was one or two years, and it can be recycled in seven or eight months. The proportion of LEDs in Optel's commercial lighting business will increase significantly to 50% this year.

Zhu Bingzhong, deputy general manager of Qinshang Optoelectronics (002638), said that this year is the best year for the LED industry. There will be a blowout situation. The current order volume is two months later.

Sanan Optoelectronics (600703), Dehao and NVC, Op Lighting and many other companies have already hit an annual revenue of 10 billion yuan on the agenda.

Under the "heat wave", the competition in the LED industry will be even more magnificent.

Wang Lianghai, vice president of Tsinghua Tongfang, revealed that the cost of LED chips in mainland China has dropped by 50% this year.

Zhang Hongbiao, director of the High-tech LED Industry Research Institute, also said that in all kinds of lighting cities in China, the penetration rate of LED lighting has reached 90% this year, but the sales of LEDs only accounted for 9.6%. The price of LED this year is one-third of that in 2011. The three-watt LED bulbs are 30~40 yuan for brand products and 10~12 yuan for low-end products. “The current market competition is mainly based on price.”

After Sanan Optoelectronics acquired Taiwan's Qianyuan Optoelectronics and Dehao Runda (002005) to acquire NVC Lighting, it is expected that more mergers and cooperation will occur this year. Gong Weibin, chairman of Ruifeng Optoelectronics (300241), admitted that as a packaging company, Ruifeng will look for opportunities to cooperate with upstream chip factories.

Zhang Xiaofei, president of Gaogong LED, believes that after price wars and integration, the number of LED upstream, middle and downstream enterprises will be greatly reduced. "Enterprises must differentiate their competition in order to survive."

The market broke out and triggered the impulse of a new round of capacity expansion in the LED industry. For example, Sanan Optoelectronics is advancing the directional issuance and plans to expand the production capacity of LED chips at the Wuhu base. If the previous round of capacity expansion is more "government-driven", then the new round of expansion is more "market-driven." In the past few years, blind expansion of LED chip production, waste of resources and price avalanche last year, industry losses, enough to alarm the government. Zhu Bingzhong admits that government subsidies have gradually decreased. This year, the Shenzhen Municipal Government abolished the LED plan is also a signal.

Zhang Xiaofei reminded that China's LED epitaxy, chip, and packaging have excess capacity, and some companies are now receiving orders for capacity expansion. In the first half of this year, LED lighting channels were spreading rapidly. To observe the retail shipments in the third quarter, we can have a more accurate judgment on the degree of market launch.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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