In the past one or two years, major lighting companies have begun to take actions to promote energy-saving lighting products in rural areas. “Green lighting†has gradually become a spark that has entered the countryside.
Green lighting into the countryside
In Guiyang, the "Thousand Villages Project" initiated by the International Climate Organization and the Handan Fund is in full swing. In Xiaoxi Chaizhai, Huaxi District, Guiyang City, neat rows of solar LED street lamps outline the low-carbon and green new features of this new socialist countryside. According to reports, the number of villages benefiting from the “Thousands of Villages Project†project is quite large. Over the past year or so, the Qiancun Project has benefited 40 administrative villages in rural areas of Chongqing, Chengdu and Guiyang, and more than 400 sets of solar LED street lamps have settled in the villages, 40,000 yuan. I villagers benefit from it. More importantly, through a year of practice, a scientific promotion model can be demonstrated: Solar LED lighting without the need for cable laying and paying electricity bills is very suitable for use in rural China.
In addition to the introduction of energy-saving and environmentally friendly new products in road lighting, “energy-saving lamps go to the countryside†has also become one of the ways to promote new rural construction. In this year's 8 million energy-saving lamp promotion targets, Yunnan Province has specially arranged 500,000 energy-saving lamps to face the majority of villagers in the new rural construction. Recently, in Yunnan Province, with the theme of “Green Lighting, Entering New Countryside, and Advocating a New Lifeâ€, several demonstration townships have been selected to provide free energy-saving lamps. In Gubai Village, Central Hub Town, Huxi County, 850 compact energy-saving lamps were distributed to the homes of 678 households. According to 13W energy-saving lamps used every day for 5 hours, the entire Gubai Village can save 72,000 kWh per year and save electricity costs by 32,000 yuan. Yu Yuan.
In fact, Yunnan Province is not a special case. Many cities in this year's promotion of energy-saving lamps have made it clear that they must tilt to rural areas and increase their efforts to promote them. Although incandescent lamps are still the lighting of choice in most homes, the dawn of green lighting is already on.
Business focus on rural markets
Correspondingly, well-known lighting companies at home and abroad have also rapidly entered this wave of rural green lighting. This year, Philips officially joined the “Thousand Villages Plan†and became a partner of the program. The company promises to provide high-quality and energy-saving LED lighting for rural areas in China in order to promote the application and promotion of solar LED lighting technology. At the same time, Philips is also the partner of the National Development and Reform Commission's “Light of Love†campaign. The head of Philips Lighting Greater China stated that since last year, Philips Lighting has donated energy-saving lamps in many remote rural areas, which has played a guiding role in building awareness of energy conservation and environmental protection among local villagers.
In this public welfare undertaking, domestic lighting companies are not far behind. NVC Lighting initiated the donation activity of “Guangming Public Welfare Project and Brightening the Countryside†as early as last year. It has donated energy-saving lamps to towns and villages in Guangdong, Chongqing, and other regions, focusing on day-to-day home lighting for local farmers. At present, more than 10,000 elementary and middle school students and thousands of rural families have benefited from it. The person in charge of NVC said that the donation of energy-saving lamps is not only a response to and support for the national energy-saving emission reduction policy, but also an important measure to improve the lighting environment and quality of life of the local farmers.
In addition, many lighting companies such as Ops and Topstar have corresponding initiatives to donate energy-saving lamps to local villages in the promotion process of energy-saving lamps, or to assist them in implementing energy-saving lighting projects.
Rural market has great potential
In fact, the attention of major lighting companies to the rural market is not only due to the enthusiasm for public welfare undertakings, but also to the country’s vast rural market. The quality of life and living environment of rural residents in China are gradually improving. The demand for roads and road lighting in rural areas is also increasing. However, it is undeniable that China's rural road lighting facilities construction is still in its infancy, there are still a large number of village roads can not achieve normal lighting. The framing of power grids and other facilities is not only costly, but also can be a waste of resources. Therefore, how to solve the rural road lighting problem is not only a major issue, but also a good opportunity for companies to expand their markets. Thousands of village plans, the application of solar LED street lights should be said to find a feasible way.
The same is true for indoor lighting. With the promotion of energy-saving lamps, incandescent lamps have gradually faded from people's perspective in many large and medium-sized cities. However, in remote rural areas, the use of incandescent lamps is still large. The proportion of rural population in the country’s population is about 70%. Therefore, the increase in the penetration rate of energy-saving lamps in rural areas is 1%, and the corresponding increase is quite significant. The person in charge of the Op lighting has said that in the promotion of the “Green Projectâ€, 42% of Ops’ sales come from rural areas and it is a very remote place. Therefore, to promote green lighting, the rural market is quite broad.
Economic factors become promotion bottlenecks
Of course, despite the vast rural market, the outlook is promising. However, it is not difficult to open up this market. This is the main reason why many lighting companies lack sufficient funds and strength. Raymond Lighting’s official stated that the rural market is not very easy to develop in the rural market because of the cost of channels and service costs. In addition, the rural market is characterized by high sensitivity to price, and the consumer's concept of consumption is not mature enough, paying too much attention to price, and ignoring product quality.
A company involved in the promotion of energy-saving lamps also deeply understands this: “Energy-saving lamps are popularized in rural areas, half of the state subsidizes, and companies profit 30%-40%. One lamp is only about two yuan, but many people still feel that "You can see, in the rural areas to promote energy-saving lamps still need further guidance.
In addition, the quality of energy-saving lamps that have entered the rural market is worrying. In the past year or two, there are many energy-saving lamp companies aiming at rural areas, but on the one hand because farmers can accept the product price is too low, while some manufacturers do not have the long-term development plans and strong financial strength, many products are not cheap The service life is short. Some households have even used incandescent lamps even after the energy-saving lamps are damaged, which has affected the promotion of energy-saving lamps.
Therefore, it can be said that because of the various factors such as transportation and economy in the rural areas, it takes time and investment for market development, but its broad prospects are beyond doubt.
Green lighting into the countryside
In Guiyang, the "Thousand Villages Project" initiated by the International Climate Organization and the Handan Fund is in full swing. In Xiaoxi Chaizhai, Huaxi District, Guiyang City, neat rows of solar LED street lamps outline the low-carbon and green new features of this new socialist countryside. According to reports, the number of villages benefiting from the “Thousands of Villages Project†project is quite large. Over the past year or so, the Qiancun Project has benefited 40 administrative villages in rural areas of Chongqing, Chengdu and Guiyang, and more than 400 sets of solar LED street lamps have settled in the villages, 40,000 yuan. I villagers benefit from it. More importantly, through a year of practice, a scientific promotion model can be demonstrated: Solar LED lighting without the need for cable laying and paying electricity bills is very suitable for use in rural China.
In addition to the introduction of energy-saving and environmentally friendly new products in road lighting, “energy-saving lamps go to the countryside†has also become one of the ways to promote new rural construction. In this year's 8 million energy-saving lamp promotion targets, Yunnan Province has specially arranged 500,000 energy-saving lamps to face the majority of villagers in the new rural construction. Recently, in Yunnan Province, with the theme of “Green Lighting, Entering New Countryside, and Advocating a New Lifeâ€, several demonstration townships have been selected to provide free energy-saving lamps. In Gubai Village, Central Hub Town, Huxi County, 850 compact energy-saving lamps were distributed to the homes of 678 households. According to 13W energy-saving lamps used every day for 5 hours, the entire Gubai Village can save 72,000 kWh per year and save electricity costs by 32,000 yuan. Yu Yuan.
In fact, Yunnan Province is not a special case. Many cities in this year's promotion of energy-saving lamps have made it clear that they must tilt to rural areas and increase their efforts to promote them. Although incandescent lamps are still the lighting of choice in most homes, the dawn of green lighting is already on.
Business focus on rural markets
Correspondingly, well-known lighting companies at home and abroad have also rapidly entered this wave of rural green lighting. This year, Philips officially joined the “Thousand Villages Plan†and became a partner of the program. The company promises to provide high-quality and energy-saving LED lighting for rural areas in China in order to promote the application and promotion of solar LED lighting technology. At the same time, Philips is also the partner of the National Development and Reform Commission's “Light of Love†campaign. The head of Philips Lighting Greater China stated that since last year, Philips Lighting has donated energy-saving lamps in many remote rural areas, which has played a guiding role in building awareness of energy conservation and environmental protection among local villagers.
In this public welfare undertaking, domestic lighting companies are not far behind. NVC Lighting initiated the donation activity of “Guangming Public Welfare Project and Brightening the Countryside†as early as last year. It has donated energy-saving lamps to towns and villages in Guangdong, Chongqing, and other regions, focusing on day-to-day home lighting for local farmers. At present, more than 10,000 elementary and middle school students and thousands of rural families have benefited from it. The person in charge of NVC said that the donation of energy-saving lamps is not only a response to and support for the national energy-saving emission reduction policy, but also an important measure to improve the lighting environment and quality of life of the local farmers.
In addition, many lighting companies such as Ops and Topstar have corresponding initiatives to donate energy-saving lamps to local villages in the promotion process of energy-saving lamps, or to assist them in implementing energy-saving lighting projects.
Rural market has great potential
In fact, the attention of major lighting companies to the rural market is not only due to the enthusiasm for public welfare undertakings, but also to the country’s vast rural market. The quality of life and living environment of rural residents in China are gradually improving. The demand for roads and road lighting in rural areas is also increasing. However, it is undeniable that China's rural road lighting facilities construction is still in its infancy, there are still a large number of village roads can not achieve normal lighting. The framing of power grids and other facilities is not only costly, but also can be a waste of resources. Therefore, how to solve the rural road lighting problem is not only a major issue, but also a good opportunity for companies to expand their markets. Thousands of village plans, the application of solar LED street lights should be said to find a feasible way.
The same is true for indoor lighting. With the promotion of energy-saving lamps, incandescent lamps have gradually faded from people's perspective in many large and medium-sized cities. However, in remote rural areas, the use of incandescent lamps is still large. The proportion of rural population in the country’s population is about 70%. Therefore, the increase in the penetration rate of energy-saving lamps in rural areas is 1%, and the corresponding increase is quite significant. The person in charge of the Op lighting has said that in the promotion of the “Green Projectâ€, 42% of Ops’ sales come from rural areas and it is a very remote place. Therefore, to promote green lighting, the rural market is quite broad.
Economic factors become promotion bottlenecks
Of course, despite the vast rural market, the outlook is promising. However, it is not difficult to open up this market. This is the main reason why many lighting companies lack sufficient funds and strength. Raymond Lighting’s official stated that the rural market is not very easy to develop in the rural market because of the cost of channels and service costs. In addition, the rural market is characterized by high sensitivity to price, and the consumer's concept of consumption is not mature enough, paying too much attention to price, and ignoring product quality.
A company involved in the promotion of energy-saving lamps also deeply understands this: “Energy-saving lamps are popularized in rural areas, half of the state subsidizes, and companies profit 30%-40%. One lamp is only about two yuan, but many people still feel that "You can see, in the rural areas to promote energy-saving lamps still need further guidance.
In addition, the quality of energy-saving lamps that have entered the rural market is worrying. In the past year or two, there are many energy-saving lamp companies aiming at rural areas, but on the one hand because farmers can accept the product price is too low, while some manufacturers do not have the long-term development plans and strong financial strength, many products are not cheap The service life is short. Some households have even used incandescent lamps even after the energy-saving lamps are damaged, which has affected the promotion of energy-saving lamps.
Therefore, it can be said that because of the various factors such as transportation and economy in the rural areas, it takes time and investment for market development, but its broad prospects are beyond doubt.
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