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Tencent's VR project has been bred for a long time. At the global partner conference held last year, they publicized a mild social platform named “Solar VRâ€. From the official chronology, the earlier contacts date back to April 2015. What people couldn't think of was that the Photonic Studio, which was still trying out smart toys, was the first to release finished products, and it was still a modest and heavy game.
The release of the drafts, promotional activities, and preparations for the launch of the "Photography Plan" appear to be the same old process. But one thing is bizarre. Tencent does not plan to rely on a strong social group to promote its work. This game will only be available on HTC's Viveport Arcade platform, and its main business will be around the offline experience store. This is precisely Tencent is not very good at the field.
Perhaps the happiest thing is HTC. They even called this cooperation "a step to perfect the ecosystem." However, the original intention of Viveport Arcade was mainly to benefit online content. Wang Congqing’s statement in October last year can also confirm this point: “If a game is only on Steam, then each customer can only bring developers one After purchasing, they can't get any income. It's not fair."
The reason Phosphor Games and Sólfar Studios put their works on Viveport Arcade is to squeeze out a wave of extra value. Acts like Tencent from the very beginning to the exclusive main line are actually not very common.
In VR Daily's opinion, this may be based on two conditions: one is that the "Photography Plan" is only for the creation of word-of-mouth experimental works, a sufficient amount of financial support so that it does not have to quickly recover the cost; the second is TGP and early WeGame. Temporary VR games are not yet available for growth, and Viveport Arcade may be an excellent test site.
Compared with the Tianmei Studio, which has a strong background, photon can only be said to be a rising star in recent years. There are also many experimental projects inside. For example, the smart toy department was established in 2015. At that time, it pulled the Japanese industrial design team for foreign aid, and also produced hardware similar to Nintendo Amiibo.
The re-entry VR content research and development this time, may also bring some test water mentality. The photo studio’s most famous work is the “universal series†on the mobile side. Although the team’s artistic skills are not bad, they have not developed relevant experience in VR content. From the master planner Zhu Jie’s interview, he also learned that the VR project still needs some help from Epic Game.
WeGame won't be available until July of this year. Although Solar VR may have access to this platform at the time, its mild style obviously does not match with the Hunting Plan. And WeGame wants to breed a hotbed of VR heavy games, but also have to deal with a series of issues such as hardware environment support. However, after a few months of trial run at Viveport Arcade, it is highly probable that it will return to the online platform.
The development of Tencent's VR business still faces many challenges. Viveport Arcade is not a cash cow. Currently, there are only 20% of offline stores that can make profits in China, and even less money is distributed to content. And as a partner of Viveport Arcade, the music player VR is also plagued by homogenous experiences.
In the distribution of PC content, in addition to shrinking in the corner of the sloganeous prosperity of the fruit, Tencent also need to face the box game with state-owned background platforms. This cold and emerging platform not only signed exclusive terms with Heluo Studios, but also pulled up the Italian publisher 505games.
However, from the perspective of consumers, competition is always a good thing.
Author: VR Daily, search the public micro-channel number "VR Daily" microblogging @VR Daily, reproduced please specify copyright
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