"If at the Olympics, you didn't push the playback technology to the limit, then you lose!" BBC Olympic broadcast veteran Dave Gordon once said.
Since the introduction of the color TV live broadcast of the Olympic Games in the 1964 Tokyo Olympic Games, each Olympic Games is not only a test field for the level of sports competitions in various countries, but also a stage for testing the media coverage of national media reports. The use of the latest technology is undoubtedly the embodiment of comprehensive national strength.
The Rio Olympics, a VR (Virtual Reality) technology known as "Black Technology", made the 2016 Summer Olympics in Rio de Janeiro, Brazil, not only the first time in the history of the Olympic Games in South American cities. It is also the first Olympic Games to broadcast live and broadcast on VR.
VR technology is applied for the first time in the Olympics
At the opening ceremony of the Olympics, when the Chinese delegation entered the stadium, several athletes of the Chinese Olympic team held high-handed "VR shooting artifacts" to shoot, which became a highlight of eye-catching.
The Olympic Broadcasting Service, a major Olympic broadcaster specially set up by the International Olympic Committee, disclosed that the Rio de Janeiro Olympic Games will provide more than 7,000 hours of VR video services to viewers using 360-degree panoramic video technology.
China's VR live broadcast of the Rio Olympic Games is also in full swing. From 7:00 am on August 6th, Beijing time, CCTV officially launched the VR live broadcast of the Olympic Games. During this period, the opening and closing ceremonies of the Olympic Games will be broadcast live. In specific projects, VR will be broadcast live. Covering a number of key projects including track and field, diving, men's basketball, beach volleyball, boxing, rhythmic gymnastics, etc., in addition to the live VR live broadcast, it also provides VR on-demand and look back features, the audience can repeatedly enjoy watching.
Undoubtedly, the VR technology that has been ruined in the global capital market has been applied to the Olympic Games for the first time and has become one of the biggest highlights of the Rio Olympic Games.
"The specific connotation of VR technology is to comprehensively utilize the computer graphics system and various interface devices such as reality and control, and provide the technology of immersive feeling in the interactive three-dimensional environment generated on the computer, and feedback to the user's facial features respectively. I feel free from the limitations of space, I can feel at any environment, feel different styles and even stimulate and challenge.†Xu Xian, vice president of VR VR, told the China Economic Weekly.
Industry experts pointed out that compared with the traditional flat 2D show live broadcast, the biggest feature of the VR panoramic show is the increased user interaction and immersion. "In some large-scale competitions, you will feel right in front of your eyes and even touch them with your hands. This sensory experience is not possible by live broadcast. You will not miss the sweat and pain on the boxer's face. Therefore, use the VR device to watch the Olympics. You will see a different world." The BBC's VR broadcast is an advertisement.
In fact, there are precedents for applying VR live broadcast technology to the game. As early as October 2015, at the unveiling of the NBA regular season, the organizers provided this new experience to the audience. In April of this year, in the last game of Kobe's career, Next VR also carried out a full VR live broadcast.
After the Rio Olympics began, Rio’s law and order situation has always been unoptimistic, but with the live broadcast of VR, such a problem obviously has a choice for users, and everyone can immerse themselves in the Chinese team at home. Various game conditions.
Sports variety or become "fist-level content" of VR
Obviously, the VR broadcast of the Rio Olympic Games is not only the first widespread use of virtual reality, but also will play an active role in promoting the popularity and maturity of the "VR+ Sports" live broadcast technology.
"From the characteristics of VR itself, sports variety or become the fist-level content of VR, the user is in the stage of 'early taste', the reason why the consumer market is ignited by 'VR+Sports', thanks to its ability to enhance the on-site participation of the audience. And entertainment is also a good entrance, we are trying to use VR live auto show, music festival and concert, have achieved very good results." Xu Xian said.
According to PwC data analysis, ticket sales for sports events in 2015 were $44 billion, and the global sports market was $145 billion, including $35 billion in media rights, $45 billion in sponsorships, and $20 billion. Exclusive license.
The analysis also shows that VR live broadcasts will not eat into ticket revenues, but instead create a new source of revenue, which is to charge new ticketing and subscription fees to sports fans who want to watch with VR. The market is expected to have a revenue of $750 million in 2020 and $4.1 billion in 2025.
National-level policies are also good. The "Virtual Reality Industry Development White Paper 5.0" issued by the Ministry of Industry and Information Technology fully affirmed the virtual reality industry, indicating that it will bring together resources from various parts, such as procurement of key components, commercial docking, marketing, media broadcasting, etc., for the R&D and production of VR enterprises. Sales support, leading VR companies to explore user experience and value creation, to create a virtual reality industrial environment with Chinese characteristics.
VR is very fashionable, but it is also very expensive
Although VR is a perfect testing ground to some extent, VR live broadcasts are also being squandered.
"The CCTV5's APP is not connected all the year round, and the NBC Sports VR APP is also a variety of crashes."
If these are still complaining about hardware, then the user experience is expensive, which is the aspect that VR is most questioned by the public.
Taking Samsung as an example, although Samsung won the exclusive VR rights to the NBC 2016 Rio Olympics, in the total of 6,700 hours of the game, only about 80 hours of program video can be broadcast via VR technology, and these VR broadcasts will Delay one day. In addition, the audience also needs a Gear VR head (about 660 yuan) and a matching Samsung Galaxy series of smartphones (about 5600 yuan), also pay cable fees, and download NBC Sports mobile applications.
The biggest headache for paying users is that they spend a lot of money but can watch a 2-hour live broadcast, which is the touchstone for testing the body. The American media The American Genius pointed out a physiological obstacle faced by the popularization of the VR virtual reality market: enjoying the dizziness, nausea, vomiting and other discomfort symptoms brought about by the virtual reality experience.
Therefore, watching VR live broadcast is a very fashionable, expensive, and very tiring thing.
Xu Xian believes that domestic VR products currently rely heavily on mobile phone configuration and performance. But this dependence is temporary. As early as 2018, the era of mobile integrated machines for VR products will come. "The problem of vertigo is a minority phenomenon, mainly related to the technical level and the biological characteristics of the human body. I think VR has a promising future. What is being done in China is to realize the function of virtual theater on the software platform, so as to slowly open the VR social portal. After a year or two, there will even be a virtual mall. The last thing that comes to us is virtual life. People will get rid of the physical bondage and enter a virtual world to become the master of their own world." Xu Xian said.
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