The Internet of Things market has broad prospects. Some institutions predict that by 2020, the number of IoT connections in the world will reach about 50 billion, and the market share will reach 1.7 trillion US dollars, close to 3 times of the existing share; the traditional business is increasingly saturated. Today, the Internet of Things has become an important area for domestic and foreign operators to explore new markets and find new growth points.
European and American operators are active pioneers in the Internet of Things market, and AT&T is one of the best. At present, in the US Internet of Things market, AT&T has a market share of 43%. Among the global Fortune 1000, 99% of enterprises are using the Internet of Things service provided by AT&T. Why did AT&T achieve such a huge achievement in a short time? Mainly AT&T grasps the development trend of the industry, pre-plans the Internet of Things strategy, starts from controlling core technologies and R&D innovations, aims at new business growth points, develops new business markets based on multiple scenarios, and controls its own strengths and weaknesses, focusing on external cooperation, leveraging Take advantage of the situation, cooperation and win-win.
Increase IoT research investment
Optimize the network system
When Apple introduced the first iPhone 9 years ago, its sensing, positioning and universal connection functions made AT&T realize that the communication industry will undergo great changes in the future. Sensing and IoT will be the key areas for future development. To this end, AT&T combines its own tradition of focusing on scientific research, invests more resources to plan new technologies and new applications such as Internet of Things and sensing in advance, and prepares for the next wave of scientific and technological advances, preparing for core scientific research capabilities and innovation breakthroughs. .
AT&T currently has a strong research base in AT&T's leading technology labs, AT&T Foundry Innovation Center and AT&T Auto Studio. Among them, AT&T's leading technology laboratory's mission is to solve the difficult problems of the current industry and market, and to solve and promote future innovation by inventing disruptive technologies. Its research projects mainly include the creation of cutting-edge advanced technologies and data analysis in the construction of Internet of Things. , cloud services, intelligent systems, etc. manage network and service quality.
The AT&T Foundry Innovation Center is dedicated to the integration of research projects with commercial, design and technical resources. Its role is to discover innovative technologies, high value-added products and services, and to connect with customers to achieve internal and external connectivity and integration of technology, products and customers. . Since its establishment five years ago, the AT&T Foundry Innovation Center has deployed more than 200 collaborative projects and expanded a number of new products and services.
The AT&T car studio was born out of the Automotive Network Innovation Center five years ago, integrating integrated automotive solutions and technological innovations to ensure AT&T's continued expansion in the car networking business and maintaining technology and solution leadership for AT&T Support for the Internet of Things leadership; currently the studio and BMW, Ford, General Motors, Volkswagen and other nine major car companies have established a cooperative relationship.
Collaboration between the three technical organizations, AT&T's leading technology lab provides technical support, AT&T Foundry Innovation Center provides business resources to expand and provide input to the Internet of Things studio; and the Internet of Things studio is the other two institutions. Providing business feedback has formed a positive cycle of AT&T IoT innovation and promotion.
In addition to technology reserves, resource integration and business innovation, AT&T is also aware that the data generated by hundreds of millions of IoT devices will overwhelm existing networks, and massive data transmission will bring huge benefits to the communication network (the backbone of the Internet of Things). pressure. If you only pay attention to IoT terminal connections and ignore system problems such as network transmission, this will be a disaster for AT&T IoT development strategy. In 2016, AT&T took bandwidth as the core of its IoT development efforts. AT&T is currently actively developing connectivity, platforms and Internet solutions for the Internet of Things. One of the key points is to find new ways to make your network infrastructure compliant with IoT requirements. On the one hand, AT&T offers LTE networks and global SIMs worldwide, allowing customers to connect resources around the world. On the other hand, AT&T also realized that traditional cellular mobile data can no longer meet the needs of the Internet of Things era. It must simultaneously develop satellite, WiFi or custom networks, such as connecting smart water meters, fire hydrants, street lights or parking meters for smart cities. Facilities that cannot connect via SIM must address this type of problem through multiple access methods. In addition, AT&T is testing and evaluating the hub-and-spoke model to deploy mesh networks and other solutions for the Internet of Things infrastructure in the city.
Focus on multi-service development
Rich IoT application scenarios
2015 is a key year for the development of AT&T's IoT business. AT&T has set up a “mobile and commercial†business unit to treat the Internet of Vehicles and the Internet of Things as the biggest profit growth point in the future, with the goal of providing more diversification. Services, so that more revenue comes from the Internet of Things and the Internet of Things. At present, its IoT business layout is mainly divided into six modules, namely, car networking, smart city, home connection, commercial connection, smart device and smart medical.
Internet of vehicles is the top priority of development. In the first quarter of 2016, there were 1.2 million connected devices in the AT&T network, including 1 million vehicles. It is estimated that by 2017, more than 10 million vehicles will be connected to the AT&T network. It can be seen that the Internet of Vehicles is the key part of AT&T's future IoT strategy, and the cooperation relationship with the nine major car companies has laid a solid foundation for its development.
In addition to cars, AT&T also found great potential for the Internet of Things in urban infrastructure. AT&T has set up a dedicated smart city department that focuses on smart street lights, smart parking, smart transportation, public safety, smart buildings and more. These projects provide new solutions for the use of the Internet of Things for old problems. For example, interconnected street lamps can display the fault status of each street lamp in the city to the maintenance personnel through application; the smart water project can collect data on water pressure, temperature and water leakage, and realize remote monitoring and even maintenance.
In addition, AT&T has also sniffed the business opportunities of the Internet of Things in the field of home consumption, including home security, remote access, easy control and personalized customization. Today, its home connectivity business has covered 84 cities in the United States. As of the end of 2015, the number of US households using AT&T IoT technology has reached 5.4 million.
In business connectivity, smart devices and smart healthcare, AT&T is also actively exploring and preparing for its future rise. For example, Maersk Shipbuilding has established a solution for tracking and monitoring perishable goods reefer containers, so that the status of each reefer container can be fed back in real time and automatically at every stage of shipping, instead of manual inspection, saving manpower and resources. It also prevents damage to containers and goods.
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