Simple Content Aggregation is the Next Generation of Past Television


With the development of the Internet, a large number of fetish “cults” have emerged, and “Christians” have madly worshipped the Internet, firmly convinced that the Internet can change every aspect of people’s lives. Even today, I am afraid that no one can deny that the Internet is indeed immersed in all aspects of our lives. Since the birth of the Internet, the by-product of this military agreement has been “committed to” completely rewriting the way people live, work, learn, play, and communicate.

With the advent of the Internet, on the one hand, the things familiar to the public were subconsciously cleared out of the historical stage, and a great deal of new things were also created. What people feel most deeply about is that entertainment is extremely rich. From what we had previously lost in entertainment to the explosion of content today, it seems to be just overnight. The most obvious difference among these is the change in the form of watching TV.

TV farming times before the Internet

Before the advent of the Internet, the limited and digital television era, television programs were provided by television stations, and the content was relatively poor. At that time, people’s life and habits were completely different from the present, and they were very uniform and regular. At that time, the television programs were to be aired on Tuesday afternoon. Due to lack of automation, most television stations would not be broadcast overnight.

And the television schedule is fixed. If you plan to watch which program, you'd better buy a televised newspaper, remember the time and expire. In the same way, because of the regularity of people's daily routines, TV stations basically all have the same playing plan. Watching programs that they don't want to watch or seeing the programs you want to watch is so cry. Watching a TV at that time was the same as farming.

The current Internet TV era

In the era of the Internet, bid farewell to the past of the days (TV stations) to eat, and with the rise of smart TVs, we have autonomy over what we see. After connecting to the Internet, you have access to a huge global resource pool. No matter what you want to look at, you can click on a few buttons and get on-demand.

But this brings another problem. This kind of on-demand form is like fishing in the vast sea, a net to go down, the fish is certainly a lot, but all do not know the fish, you do not know that it suits your taste. Starvation is not going to happen, but I am afraid that I would like to eat or have a certain degree of difficulty. It requires a huge cost of trial and error.

Although today's Internet companies are willing to spend billions of dollars of money to enrich their content, but believe that users who have purchased Android smart TV have also faced a huge resource library, do not know what program to watch At that time, it was often the opening of a program to watch 20 minutes and reluctantly closed the experience of going back to the sea. It also reflects the explosion of content, but often does not blow up the user's desired effect.

Internet future big data restaurant era

If we say that after the Internet, what technology can completely subvert our lives once again, many tech giants and industry giants are convinced that it is big data.

The future of television is also the age of big data guided television content. In the era of large-content TV, on the basis of cable television stations and Android Internet TV search on demand, content providers can push different content according to the habits of different users by analyzing the big data, and not limited to film and television. It also includes education. , games, shopping, travel, music, sports, etc.

In the current booming Internet TV brands in the domestic market, Coocaa has taken the lead in launching the content analysis of content big data users, trying to create a “big content era” and letting the platform use big data as a basis for viewing habits of different groups of people. Filtering, including viewing content, number of times, duration, etc., will eventually achieve automatic matching of content, achieve accurate content push for you, and even different on-demand features of different members of your home at different times will be identified, recommending distinctive features content.

What is the "big content era" of television? It's like your family has entered a high-end restaurant. Since the restaurant carefully recorded your previous taste preferences, it would be a pleasant experience without you having to bother with the food that exactly fits your appetite.

It is often said that one of the heights of the development of smart technologies is to reach the realm of “think of what you think”. TV is the oldest electronic product in the home scene to accompany people, and after passing the transition from CRT to flat-panel TVs The road to intelligence has been thoroughly spread today.

However, it can be foreseen that the performance competition and content competition that the smart TV industry is keen on are only paving the way for a more creative future. The emphasis on "big content" and the hope that they are trying hard to realize is to turn on the TV. You will see what you want to see.

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