Wearable growth momentum such as smart bracelets and smart watches is not diminished

After more than ten years of development, the products of wearable devices, such as fitness bracelets, Bluetooth watches and smart rings, are easy to use, stylish in design, and affordable, and finally accepted by consumers, and there is considerable room for growth. The recent reports from two independent research companies have made exciting predictions, but the capital market is extremely cautious about the future of wearables. Between a hot and a cool, reflecting the many uncertainties in the development and application of such new products.

Wearable growth momentum such as smart bracelets and smart watches is not diminished

The double-digit growth trend will last for 5 years

According to market research firm Gartner's 2016 forecast, wearable global sales will increase by 18.4% to 275 million units. Another research company, IDC, focuses on smart watches and bracelets. It involves fewer types and a smaller base. It is expected to sell 110 million worldwide this year, an increase of 38%. Both believe that the double-digit growth trend will continue until 2019, even to 2020.

Founded in 2007, Fitbit is the leader in the wearable market. The fitness activity bracelet, which measures and displays the number of walking steps, heart rate, and sleep quality, is unique and currently accounts for nearly a quarter of the market for wearable devices. In the past year, the stock price has been weak and the market value has been halved. In early May, the company released its first quarter results, selling 4.8 million pieces, with a gross margin of 50%, which is quite bright, but securities analysts are worried that the wearable market will become increasingly competitive and profits will be squeezed. In particular, the company's forecast for the second quarter and full-year results is far below the industry's earlier estimates, confirming market worries, and the stock price fell by 10%.

The advent of Apple's smart watches has brought a leap-forward growth in wearable devices. Recently, international manufacturing rookie products such as Xiaomi have seized the low-end market and formed pressure on Fitbit's two ends. Fitbit's strategy is to launch a series of products around the bracelet, such as the full-featured high-end Blaze, as well as the smart watch Alta, while vigorously entering the foreign market, signed a contract with Alibaba to open the store in Tmall. Fitbit revealed that due to increased investment in research and development, recent profits will be affected, so gross profit may fall below 40%. The company is also working with Amazon Echo to use voice to view its own health monitoring indicators, and to add mobile payment features to smart watches, which is enough for Apple's smartphones to be the boss. And Apple's smart watch, with the addition of software that monitors the body and movement, is comparable to Fitbit. Manufacturers of global smart watches and bracelets, including Xiaomi and Samsung, are expected to launch a new generation of products this year.

It is reasonable to say that the electronic devices on the wrists are only a starting point for wearable technology. Clothing, glasses, and helmets may become the new favorite of the market. Technology and life are integrated into one, combining practicality, convenience and personalized experience. A new generation of software programs can connect directly to the network via Bluetooth, WiFi or data, and many apps can run independently without a mobile phone. The fashion brand Ralph Lauren's PoloTech shirt monitors the wearer's heart rate, breathing depth and balance, and other important data, and then feeds the information back to the iPhone or Apple Watch. At the Open Innovation I/O Development Conference held in May, Google showed a jacket that works with LEVI. It is suitable for commuters who ride bicycles in the city. Just brush or tap the sleeves and use gestures to control each. A function that allows you to control your music, answer calls, view map calendars, and use your headset to travel from your destination and the time it takes. The fabric contains multi-tactile sensor fibers, a small button for the power supply, which can be removed for charging, and the top can be folded and washed.

However, in combination with technology and clothing, in addition to the development of flexible materials, comfortable to wear, but also to adapt to the concept and workflow of fashion design, it tries to change the understanding and habits of the clothing function, which is very different from wearing a bracelet. It may take quite a while.

Wearable devices are developed for professional and niche consumers

As sensors and software continue to advance, wearable devices are also being developed for professional and niche consumers, such as “sports watches” specially designed for track and field, cycling, and diving sports, earthquake-resistant, and the premium brought by their own differences. The space is large, the price can be kept high, and there is continuity, giving manufacturers the opportunity to develop and improve.

The consumer group with great potential for wearable devices is no more than a silver-haired family. According to a survey by Merrill Lynch, the global life expectancy increases by one year every five years: 48 years in 1950 and 77 years in 2050. The silver-haired people over the age of 60 are now about 900 million. Due to the longevity of health care and the baby boom after the Second World War, by 2020, the number will exceed 2 billion. Silver-haired people may rely on wearable electronic devices for operational safety, monitoring the pace of heartbeat, assisting in auditory vision, and emergency notification. These people not only want, but also need such products.

Industrial wearable equipment, some from the original military research and development, similar to GPS satellite positioning was first in the defense industry, and later changed to civilian use, the manufacturer is equal to the first phase of research and development on a ride. Head-mounted displays are used for civilian consumption and are used in entertainment and video games. HTC, Sony, and Microsoft are competing in this field.

The unsuccessful glasses launched by Google two years ago did not mean that the glasses were not used in the wearable devices. They were used in the industry. Smart glasses were used to check and repair the equipment. You can check the instructions and work without turning your hands. DAQRI's smart helmet is equipped with more than a dozen sensors to synchronously transmit information in the environment, equipped with thermal camera inspection equipment, timely detection of safety hazards, diagnosis of problems, and maximization of the effectiveness of machinery in the entire plant, making the most of the Internet of Things. Good function. DHL (DHL) Logistics uses Augmented Reality glasses at the Asian Logistics Center in Singapore, which is intended to compete for efficiency in technology.

However, investors are not so arrogant, cautious about propaganda, and refer to the speculation that the capital market has a profit for the company in the circle, which helps to understand the reality. Markets with huge potential are often not on the radar screen of the media. China's population structure is aging, and the manufacturing industry is in a period of transformation. Due to the promotion of its own needs, the development of wearable equipment related to people's livelihood and industry is huge in domestic and foreign markets. Advance and attack, retreat and defend, will be stronger than chasing the fashion products of the fast-moving class.

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