The beginning and end of things:
First of all, LeTV made a first wave of attacks on Xiaomi on January 14, 2016. LeTV released a comparison between LeTV Super 4 Max 70 and a certain friend's TV 70-inch. This friendly TV is not difficult to see in the appearance of the following figure. Out of the millet TV 3 70-inch silhouette, the following is the full version of LeTV:
Millet is not a vegetarian, Xiaomi Dai Qingsong published microblogging counterattack LeTV in the evening on the 14th, in response to music as (a) microblogging screenshots:
Dai Qingsong Weibo made the following response to LeTV's first screen and display comparison, and pointed out that this is only the first step in responding to LeTV, and it will be continuously updated afterwards. The long text is as follows:
Exclusive analysis: LeTV's censure of Xiaomi, although it is reasonable but it has been biased. First, LeTV 4 Max 70 sells for 12,999 yuan, millet TV 3, 70 inches sells for 9,999 yuan. This 3,000-yuan gap is not counted as LeTV. Second, LeTV's comparison has the advantage of avoiding weaknesses, such as the two TV uses Sharp 10th-generation line screen, 4K resolution, refresh rate up to 120 Hz, quad-core CPU, all support motion compensation, can effectively prevent tailing, but also support wall. However, LeTV is slightly slower in response speed, but it is not proposed. Therefore, Xiaomi’s counterattack is reasonable. Attached two TV configuration comparison:
Internet companies, such as crossing the river, why LeTV and Xiaomi so dark? Returning to the essence of the dispute between LeTV and Xiaomi, Xiaobian seems to be actually a closed-loop and open-contention dispute.
Levision's closed-loop: LeTV's operating model is “platform+terminal+content+applicationâ€. LeTV CEO Jia Yueting publicly stated that LeTV is “building a closed-loop ecosystem based on vertical integration of industrial chainâ€. The translation of this sentence means that users from multi-screen terminals to content services, each node has Levision layout, without any need to external third parties.
Millet's opening: We use Xiaomi TV's content model as an example. Xiaomi builds an open platform that covers four licensees and all video sites.
Including GITV, ICNTV, China TV and Mango TV, 4 licensees and iQIQI, Sohu, PPTV and other 100 video websites injected their copyright content into the broadcast control platform of Xiaomi TV. The broadcast control platform carried out the content. Auditing and integration, users on demand through the platform, rather than a single video site APP. All licensees of strategic cooperation and copyrighted content of video websites can eventually be integrated into the broadcast control platform of Xiaomi TV. Xiaomi needs only simple adaptation and interface unity, and it can achieve “more than one source for the userâ€. Video site" effect.
LeSco benefits from closed-loop: It provides a consistent user experience on multi-screen terminals and content services. On this basis, through the operation and deployment of exclusive content, a single channel can better ensure user stickiness and payment behavior. In the same situation, millet, which is only an investor and a partner, is hard to put forward requirements for such video broadcasts and solo broadcasts on video websites.
The benefits of Xiaomi's opening: First of all, the most intuitive benefit is that there are many resources for user experience. The copyright content obtained through delaying the use of video APP is limited; the other is that in 2014, SARFT banned the operation of video website APP on TV. The content of the video website must be Licensed broadcast control platforms can be compliant. If the majority of bans are strictly implemented, LeTV will face the risk of illegality.
In the end, LeTV's closed loop and Xiaomi's opening all have obvious advantages and flawed shortcomings. To think of who is who and who is really is not a conclusion, but from another perspective, LeTV and Xiaomi are in a turbulent battle. More or less found their own deficiencies and the direction of improvement, for us these ordinary people is a good thing, love who, easy to use on the line!
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