When Oculus, HTC, and Sony revolved around VR (virtual reality) to show who was doing better, and other start-ups and developers were racking their brains to "rip ripe" VR, a business that was only so hot last year, Microsoft was Lonely and directly jumped to the AR (Augmented Reality) field. Although it has never scorned VR in public, its arrogant attitude of “not birding you†has shown that it is not in VR. Oh, yes, Google is also very difficult to stand in the same hands with Microsoft this time. Front.
Who is more promising for AR and VR?
Regarding the distinction between AR and VR, there have been many articles that have been popularized and will not be repeated here. The most obvious difference between the two is that the former can superimpose computer-generated images onto the real world, while VR can only make you immersed in it and cannot see external scenes.
Microsoft's HoloLens almost alone has allowed AR to gain the same level of attention as the VR industry, even though it is not entirely implicit. Microsoft first publicly demonstrated HoloLens in January 2015, which subsequently attracted the attention of technology media, developers, and general users. In fact, as early as in the fall of 2014, Microsoft had invited many tech media (including individual Chinese media) to experience the prototype of HoloLens in the secret lab of its headquarters, but Microsoft did not tell the media that it was called HoloLens. Its prototype is also more bulky and ugly than the current version.
However, Microsoft's action was fierce. On March 29th this year, it opened a subscription for the HoloLens developer edition to developers and shipped shipments to US and Canadian customers from the next day. Its only problem is that the price is a bit expensive. The developer version sells for $3,000, or about RMB 19,423. A serious problem is that there is currently no sign that Microsoft intends to allow it to enter China.
Of course, Microsoft is not alone in its operations. Google, which has not been able to cope with it, had a very early understanding of the AR field. As early as April 2012, it showed the world the Google Glass that had been hidden in the Google X laboratory. Since then, we have witnessed its crazy and tragic journey. Because it can be sneak shot without a word, involving users' privacy, Google Glass's wearers are barred from entering some US movie theaters and bars. This is not particularly embarrassing.
In May 2014, the American reporter Kenny Zhu became the first person in the world to shoot North Korea with Google Glass. He casually walked in the North Korean subway and famous buildings in a circle while wearing Google Glass. It was fun to play, and the North Korean people did not know anything because they did not know what Google Glass was.
Unfortunately, Google Glass is untimely (you can also think it's too advanced), its $1500 price, less than a day's battery life and continued feverish problems, and the gloomy outlook that has been unable to enrich its applications, let Google The project was eventually closed on January 19, 2015.
However, Google’s ambitions have not been compromised. There has been news that Google is actively developing the next version of Google Glass. According to the latest report from The Information, Google has long been optimistic about augmented reality technology. Google is developing follow-up products for Google Glass, and it is a variety of products that may be mainly targeted at industry applications and corporate users.
Compared to the slightly bulky design of Microsoft HoloLens, Google Glass has always been regarded as the ultimate form of AR equipment that can be worn like ordinary glasses, which means that you can move anywhere in the outside world and use it anytime, anywhere, without having to Confined in a small room or in a specific environment.
In addition, Google also has a "Tango" project. The purpose is to equip smartphones with computerized "glasses" and draw out 3D maps. Does this mean that we will use the combination of mobile phones and AR glasses to achieve cheaper augmented reality in the future? What?
Microsoft and Google’s two Silicon Valley technology giants are good for AR, and it’s a good thing for everyone. After all, although VR can give us a more immersive experience, we’re more interested in watching VR than blind people. The world feels the charm of technology, collaborates with your mobile phone, and even operates independently. This is simply not too cool.
By the way, recently the AR startup, Magic Leap, was one of its early investors. This well-known startup just took nearly $800 million in financing, led by Alibaba. Investment, Google, Qualcomm and other investment, valuation reached 4.5 billion US dollars ... ...
AR's story seems to be better than VR.
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