[Source: "High-tech LED - Research and Review" May issue / reporter Tang Guirong] In the case of global PC price fluctuations, it is the desire of every PC manufacturer to continue to maintain brand independence and increase market share. Japan Idemitsu Kosan Co., Ltd. (hereinafter referred to as "Ishigaki Kogyo Co., Ltd.") hopes to develop the global LED lighting market through its own unique optical technology, provide high material technology, and provide customers with comprehensive solutions for optics and thermals. The Chinese market has become an indispensable "fulcrum".
In the high-end PC market, Idemitsu has always been a leader, and this is precisely because of its clear brand positioning, firmly grasping the needs of the world's top LED lighting manufacturers that create a light environment, thus ensuring the rising performance.
In the Chinese market, IOC's sales of LED PCs in the first quarter of this year were about 150 tons, a year-on-year increase of 20%-30%. "At present, China has become one of the fastest growing markets for Idemitsu PC sales and will become a key market for Idemitsu." Hong Kong Idemitsu Petrochemical Co., Ltd. said to "High-tech LED" that Hong Kong is famous for its production. The subsidiary is responsible for marketing and opening up emerging markets in the Asia Pacific region, and the LED market is one of its goals.
Hong Kong Idemitsu continued to say, "Although LED PC customers from Idemitsu are mainly based in Europe, America and Japan, they will use Guangzhou Nansha Plant as a compound modification base in China to further develop more markets with high quality and low cost strategies, such as China. Mainland China, Taiwan, South Korea and Southeast Asia.
According to the plan of Idemitsu, the company's turnover in 2015 will be twice that of 2011.
China localization and upgrading
The low-cost manufacturing features of China's LED lighting market are undoubtedly a stimulant for global PC manufacturers. Although there has been an investment boom in China's LED lighting market in recent years, this market has not been fully opened. The LED lighting market in China is still in its infancy, which is becoming an important reason why international plastics raw materials enterprises continue to deploy China.
"From the perspective of sales, we are full of confidence in the Chinese market." Hong Kong said.
To this end, Idemitsu Kosei has developed a product and service strategy that is closer to the Chinese market. "We hope to provide more high-quality PC optical materials for Chinese LED lighting manufacturers to meet the lighting needs of different environments." Hong Kong Idemit told reporters that in the future, Idemitsu will develop a more comprehensive and comprehensive consideration of the design and design of Chinese LED lighting manufacturers. demand.
At present, Idemitsu Kosan is divided into optical-grade PC and heat-conducting PPS in the field of LED, and it has an important share in the seemingly small market space.
In order to meet the high demands of consumers for lighting comfort, Idemitsu Kosei has divided the optical grade PCs into three categories: transparency, diffusion, and reflection. Among them, the optically transparent PC material has a light transmittance close to that of PMMA, and the total light transmittance of 3.0 mm reaches 91%. Now, international lighting companies such as OSRAM have already designated the use of optical PC materials produced by Idemitsu. According to the statistics of Idemitsu Kosan, the company's high-end lens PC materials market share of 70%.
Under the full consideration of the current design of LED lighting integrated optics, Idemitsu is developing reflective PC optical materials. For the reflective optical PC-class market with partial doors and niche, the market share of Idemitsu has reached 90%. Sharp, Citizen, Cree and other integrated light source companies have begun to evaluate the PC materials. Sales of reflective optical PC materials currently produced by Idemitsu are already at the forefront of this application.
In addition, the diffused PC material used on the dome has a balance of high light transmission and diffusion performance. The transmittance can reach 92%-93% under the condition of 1.0mm without the lamp bead. It can improve the light efficiency of the luminaire, and it is safer and more practical than using glass.
In the field of heat transfer materials, Idemitsu Co., Ltd. has launched a heat-conducting PPS material to produce heat sinks. Due to its high technical content, there are few companies involved. "Using heat-conducting PPS, the mass production performance can be high, and the design freedom is great, and at the same time, the safety of the products used can be improved, and the requirements of the LED lighting field can be more satisfied." Hong Kong Idemitsu said that with the deepening of understanding, large enterprises Between aluminum materials and thermally conductive PPS materials, PPS thermal materials will be preferred.
An irreplaceable position in the segmentation area is unique to this oil tycoon. China is the world's fastest-growing market for IOC's LED lighting PC optical materials, and is also a key market for Idemitsu in this field. Compared with the growth rate in Japan and other markets, Idemitsu Kosan has nearly doubled its sales in the Chinese market in 2011, which has doubled.
Implementing localized production in the increasingly weighted Chinese market is very important for further expanding global market share. According to Hong Kong's introduction, the rapid growth of the Chinese market is due to the fact that more and more international lighting companies set up factories in China, and these international lighting companies are the key customers of Idemitsu.
With the gradual expansion of the supply of optical-grade PC materials for the LED lighting industry, the general-purpose PC customers have begun to adopt the LED lighting PC optical materials.
In the high-end PC market, Idemitsu has always been a leader, and this is precisely because of its clear brand positioning, firmly grasping the needs of the world's top LED lighting manufacturers that create a light environment, thus ensuring the rising performance.
In the Chinese market, IOC's sales of LED PCs in the first quarter of this year were about 150 tons, a year-on-year increase of 20%-30%. "At present, China has become one of the fastest growing markets for Idemitsu PC sales and will become a key market for Idemitsu." Hong Kong Idemitsu Petrochemical Co., Ltd. said to "High-tech LED" that Hong Kong is famous for its production. The subsidiary is responsible for marketing and opening up emerging markets in the Asia Pacific region, and the LED market is one of its goals.
Hong Kong Idemitsu continued to say, "Although LED PC customers from Idemitsu are mainly based in Europe, America and Japan, they will use Guangzhou Nansha Plant as a compound modification base in China to further develop more markets with high quality and low cost strategies, such as China. Mainland China, Taiwan, South Korea and Southeast Asia.
According to the plan of Idemitsu, the company's turnover in 2015 will be twice that of 2011.
China localization and upgrading
The low-cost manufacturing features of China's LED lighting market are undoubtedly a stimulant for global PC manufacturers. Although there has been an investment boom in China's LED lighting market in recent years, this market has not been fully opened. The LED lighting market in China is still in its infancy, which is becoming an important reason why international plastics raw materials enterprises continue to deploy China.
"From the perspective of sales, we are full of confidence in the Chinese market." Hong Kong said.
To this end, Idemitsu Kosei has developed a product and service strategy that is closer to the Chinese market. "We hope to provide more high-quality PC optical materials for Chinese LED lighting manufacturers to meet the lighting needs of different environments." Hong Kong Idemit told reporters that in the future, Idemitsu will develop a more comprehensive and comprehensive consideration of the design and design of Chinese LED lighting manufacturers. demand.
At present, Idemitsu Kosan is divided into optical-grade PC and heat-conducting PPS in the field of LED, and it has an important share in the seemingly small market space.
In order to meet the high demands of consumers for lighting comfort, Idemitsu Kosei has divided the optical grade PCs into three categories: transparency, diffusion, and reflection. Among them, the optically transparent PC material has a light transmittance close to that of PMMA, and the total light transmittance of 3.0 mm reaches 91%. Now, international lighting companies such as OSRAM have already designated the use of optical PC materials produced by Idemitsu. According to the statistics of Idemitsu Kosan, the company's high-end lens PC materials market share of 70%.
Under the full consideration of the current design of LED lighting integrated optics, Idemitsu is developing reflective PC optical materials. For the reflective optical PC-class market with partial doors and niche, the market share of Idemitsu has reached 90%. Sharp, Citizen, Cree and other integrated light source companies have begun to evaluate the PC materials. Sales of reflective optical PC materials currently produced by Idemitsu are already at the forefront of this application.
In addition, the diffused PC material used on the dome has a balance of high light transmission and diffusion performance. The transmittance can reach 92%-93% under the condition of 1.0mm without the lamp bead. It can improve the light efficiency of the luminaire, and it is safer and more practical than using glass.
In the field of heat transfer materials, Idemitsu Co., Ltd. has launched a heat-conducting PPS material to produce heat sinks. Due to its high technical content, there are few companies involved. "Using heat-conducting PPS, the mass production performance can be high, and the design freedom is great, and at the same time, the safety of the products used can be improved, and the requirements of the LED lighting field can be more satisfied." Hong Kong Idemitsu said that with the deepening of understanding, large enterprises Between aluminum materials and thermally conductive PPS materials, PPS thermal materials will be preferred.
An irreplaceable position in the segmentation area is unique to this oil tycoon. China is the world's fastest-growing market for IOC's LED lighting PC optical materials, and is also a key market for Idemitsu in this field. Compared with the growth rate in Japan and other markets, Idemitsu Kosan has nearly doubled its sales in the Chinese market in 2011, which has doubled.
Implementing localized production in the increasingly weighted Chinese market is very important for further expanding global market share. According to Hong Kong's introduction, the rapid growth of the Chinese market is due to the fact that more and more international lighting companies set up factories in China, and these international lighting companies are the key customers of Idemitsu.
With the gradual expansion of the supply of optical-grade PC materials for the LED lighting industry, the general-purpose PC customers have begun to adopt the LED lighting PC optical materials.
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