Interpretation of Honglian Past and Present 2
If the young masters come out of the mountain to start a second venture, Mr. Zhou Jinqing is the first generation of Honglian’s head. He leads Honglian from the original to the accumulation, from the beginning to the glory, from the domestic to the foreign, then the brothers with the smallest ranking of Mr. Zhou Jinrui Starting in 2007, Honglian Group means that Honglian's philosophy, strategy and planning will have a new beginning. Mr. Zhou Jinrui and his group management are accustomed to refer to this new beginning as “secondary entrepreneurshipâ€.
Zhou Jinrui, the fifth of the five brothers of Zhou, entered the work of Henglin Township Honglian Lighting Factory, which was founded by Zhou Jinqing in 1979, starting from technical workers. In 1991, the younger brother Zhou Jinrui was inspired by the contents of foreign magazines in the development of products, involved in furniture development, and led several workers to build furniture from scratch. Through 16 years of hard work, Honglian Furniture Industry has also formed a group company with 7 furniture enterprise members, 6 of which are holding subsidiaries, which is the second leading industry in the operation of Honglian Group. In the strategic adjustment of the entire Honglian Group in 2007, the shareholders' meeting fully affirmed Mr. Zhou Jinrui's business philosophy, management ability and contribution to the group. On the third board of directors, Mr. Zhou Jinrui was appointed as the group president.
Behind the scenes, the soldiers will be forced to retreat to the second line because of the political affairs. Zhou Jinrui is still behind the board as the chairman of the group. Along with Zhou Jinrui, there is also a highly qualified think tank team.
Honglian Group management personnel and qualifications background:
â— Zhou Jinqing: Founder of Honglian Group, now the chairman of Honglian Group.
â— Zhou Jinrui: President of Honglian Group.
â— Jiang Hongwei: Executive President. He was a key figure in Hong Kong Sun Hung Kai and a number of large joint ventures or foreign-invested companies. He is well versed in group management and capital operations.
â— Over-the-counter: Chief Financial Officer. He has served as Hong Kong Sun Hung Kai and a number of listed company CFOs, and has deep knowledge in financial management and risk control.
â— Zhou Wenlong: Director, Deputy General Manager, General Manager of Honglian Lighting Co., Ltd., 15 years of marketing experience.
â— Tang Jiarong: Director, Deputy General Manager, General Manager of Honglian Real Estate Co., Ltd.
Interpretation of Honglian Past and Present 3
From a global perspective, Honglian re-examines Honglian from a global perspective, and we will come to a conclusion: it is no longer just a manufacturing enterprise. There is a set of data to illustrate the problem: From 2004 to 2006, Honglian Group achieved a total sales income of 3.68 billion yuan, profits and taxes of 770 million yuan, and exports of 350 million US dollars. In the low value-added traditional manufacturing industry, the annual output value of more than 1 billion yuan is not simply obtained through the exchange of goods, and there must be a force of capital.
Let us now deeply observe the industry status and competitiveness of Honglian by comparing the overall situation of China's lighting industry.
Capital and resources. According to Chen Yansheng, chairman of the China Lighting Association, there are currently 20 companies with annual sales of 1 billion in China's lighting industry. From the perspective of corporate sales, Honglian has jumped into the top 20. But for Honglian, it doesn't just have it. Unlike other lighting companies, Honglian has only a single lighting industry. Honglian also owns furniture, real estate and emerging industries. The capital complementarity, resource grafting and internal collaboration between the various sectors are beyond the reach of other companies, and the power of such a group will be terrible.
Industry chain. Based on the simultaneous coverage of two major industrial sectors of furniture and lighting, the industrial chain has certain commonalities to some extent. Therefore, the integrity of Honglian Group's industrial chain has not been seen by other lighting companies in China. From hardware to plastics, from glass to electroplating, even a small screw is manufactured by Honglian. At present, Honglian Group has more than 30 supporting factories. This strong industrial support capability can provide Honglian's products with high-quality accessories, fast combination capabilities and low manufacturing costs.
Human Resources. It is obvious to the industry that the lighting companies in the Yangtze River Delta are willing to invest in hard and soft environments. Talent is an important element in a soft environment. Like Chinese private enterprises, Honglian has also experienced two stages of family management and internal promotion of talents. Today, Honglian has changed the concept of employing people and introduced professional managers in a bold and massive manner. There are 2/3 of the core management of the group. It is hired with high salary. The competition of Honglian has shifted from product competition to a higher level of resource and intellectual competition.
company culture. There may be an initiative to prove that Honglian has nothing to do with corporate culture. In 2005, Hongyuan Community, built by Honglian Investment, covers an area of ​​60 acres and has 20 villas and 10 residential apartments. This community is not for external sales, but for ordinary workers who have been working for more than five years and managers with more than three years of service. 142 square meters of three-bedroom and two-bedroom living rooms, qualified Honglian employees can obtain real estate licenses for only 100,000 yuan. In this case, the average price is only 700 yuan / square meter. The Hongan Community currently under construction is also for ordinary employees. Zhou Jinrui plans to allow all employees of Honglian Group to live in the garden community built by Honglian in 2008.
global vision. Ideas change ideas, ideas determine the way out, and vision determines the future. Why Honglian furniture and lamps have been selling well in the domestic and overseas markets in recent years. The big reason is that it has grasped the product trends and arteries in Europe and the United States, and cooperated with overseas famous design teams to continuously transfer the world to Honglian. Trend information makes it always at the forefront of the market. The lamps and furniture are a pair of twin brothers, and the interoperability and coordination of information keeps them all the way.
It is far more than that. For Honglian's interpretation, a paragraph of text can be said thoroughly. Only by visiting the site and digging into this long-established enterprise can you truly understand its corporate charm. Some people like to think that Honglian is like an elephant with a thigh. We have only seen it. Some people say that Honglian is like a "bomb" that has accumulated a lot of energy. Once it breaks out, it has unlimited power...
Interpretation of Honglian's past and present life 4
Strategic upgrades and re-engineering Honglian from township workshops to joint ventures, from diversified industrial enterprises to group management companies, this is the path of Honglian's 38-character transformation.
After the group management began in 2007, Honglian Group changed from the original business management role to a strategic management enterprise of asset management, brand management, resource integration and business investment. This is also the vision of Mr. Zhou Jinrui and his senior management for Honglian Group.
Zhou Jinrui describes his plan for Honglian in the next three years (2008-2010): to build the largest integrated enterprise in China's lighting and furniture industry (from sales revenue, market share, manufacturing scale and profitability) As a measure, the total sales revenue for three years will exceed 5 billion. In the lighting industry sector, it is necessary to integrate the Group's existing resources and carry out industrial extension; use the three levers of capital, brand and market network to promote industrial development; achieve scale, intensive and specialized production; continuously realize technological innovation and product revolution; China's most influential lighting enterprise group.
Through his planning picture, we may be able to sketch out the organizational chart for three years:
If the impression that Honglian left to the industry is still vague, then after reading this article, the veil may be slowly revealed. In 2008, it will be the first year of Honglian Group's new strategy. President Zhou Jinrui told the author that in the lighting industry sector, they plan to open up the traditional circulation market and take home lighting as a breakthrough. The preparatory work is nearing completion and will start after the start of next year. We look forward to a new page in Honglian 2008, and we look forward to the great dream of Honglian people to be realized as written in "The Song of Honglian" -
We have had brilliant and splendid times. Today we are at the most dangerous moments. The hot heart is burning. In order to reproduce the glory of the past, we will revitalize Honglian, unite and unite, bravely march forward and unite to make the banner of Honglian flutter...
Editor in charge: Lu Zuhui layout design: Hong Jinhua responsible proofreading: Zhu Yun Executive Editor: Yao Xiaohong
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