Kelik: Gradually increase domestic market investment

[High-tech LED reporter Tang Guirong] Since the issuance of the prospectus on the website of the China Securities Regulatory Commission in April 2012, Li Like has become a star in the power industry and has received much attention. Shenzhen Kelik Technology Co., Ltd. (hereinafter referred to as “Kelik”), which rarely participated in domestic exhibitions, debuted at the domestic lighting exhibition this year.

"The difference between this year and the previous market is mainly due to the reduction of street lamp exhibitors, especially the small enterprises gradually fade out of the LED street light market." Wu Jinbiao, deputy general manager of the power business department, pointed out that the LED industry's shuffling performance is more prominent in the street lamp market, part of it Companies are turning to other areas of lighting.

From the perspective of national policy support, the demand for indoor lighting has gradually opened up, and domestic hard demand has gradually come up. In the past, we can focus on foreign markets. Starting this year, we will also increase investment in the domestic market. This is the first time in the adjustment of products. Based on the R&D and product platform that has been customized for the world's top LED lighting companies for many years, it has launched a series of products that are more suitable for domestic cost performance, focusing on outdoor 60W, 100W, 150W safety regulations. Standard products, indoor 10-60W dimmable and other application standard products, used in flat lamps, downlights, etc., to meet the needs of domestic customers.

Wu Jinbiao said that in the first half of this year, the market growth rate of Kelic LED power supply is 100%, and it will be better in the second half of the year, which is expected to reach 150% or more.

According to the company's prospectus, in 2011, the company's operating income was 638 million yuan, an increase of 17.28%; 2011 net profit was 67.17 million yuan, an increase of 5.66%, 2011 foreign sales revenue accounted for 72.38%, In 2010, it was 76.84%.


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