After the Samsung Note 7 explosion, Apple also fell into an explosion. On December 5, the Beijing Business Daily reporter was informed that there have been 8 complaints from consumers to the Consumers Association. Lawyers believe that Apple should bear the relevant responsibility and compensation for the quality problems of the products, and advise consumers to complain to the administrative authorities to solve the problem. The successively released financial reports show that Apple has no longer experienced the rapid growth of the year and began to decline. If the explosion caused a larger impact, Apple is likely to repeat Samsung's mistakes.
Frequent explosions
According to CCTV news reports, an Apple loyal user from Zhejiang bought an iPhone 6 Plus phone in March 2015. On August 31 this year, the phone suddenly exploded. The user said that the phone was placed next to her leg when the phone exploded. At that time, the phone blew out. Fortunately, the phone was kicked out of the car in time, and the explosion did not cause harm to people and property. Another Jiangsu iPhone 6 Plus user, in the case of normal charging, the phone also exploded. It is understood that the horrors of the two iPhones after the explosion can not bear to look directly, even the battery and motherboard have been unrecognizable.
According to the statistics of the Shanghai Consumer Protection Committee, from September 1st to November 30th, 2016, a total of 8 consumers complained about the spontaneous combustion of their Apple mobile phones under normal use or normal charging. Although they have all replaced new machines, Apple has not explained the reasons for spontaneous combustion. After the mediation of the Shanghai Consumer Protection Committee, the eight consumers have replaced the new machine, and Apple has not responded to the cause of spontaneous combustion, nor does it acknowledge that the quality of the product is problematic.
The iPhone 7 just released this year has also had problems. Earlier, a woman named Fan said that after the iPhone 7 Plus was launched, she ordered an iPhone 7 Plus with a value of 7188 yuan and 128GB on the official website of Apple on October 16. When she started using it, I found that the sound of the iPhone 7 Plus was abnormal. Ms. Fan complained that after Apple’s sale, the other party has not responded. Apple’s official customer service said that they have not received any similar complaints. In addition, foreign netizens exposed a picture of the iPhone 6 Plus burnt after the explosion, the front screen of the fuselage was separated from the fuselage, and the battery was burnt.
Difficult to escape legal responsibility
Hu Gang, an expert from the China Consumers Association Lawyers Group, told the Beijing Business Daily that if consumers encounter such a situation, they should not only pin their hopes on the manufacturers, they should keep the mobile phones safe, and then organize the whole process of product accidents into a simple and clear one. The materials, attached pictures or videos, to the local industrial and commercial authorities, consumer rights protection organizations, quality supervision bureaus and the Ministry of Industry and Information Technology at the same time complaints, in addition, consumers can also send an electronic report of the accident to the National Quality Supervision Bureau defect recall management center, request Process it.
Hu Gang explained that the State Quality Supervision Bureau has a comprehensive statistical function for the complaints of defective products recall management center. The case of Apple explosion is only a few cases. If there are more accidents, the State Quality Supervision Bureau can issue a recall request to the enterprise. The method can solve the problem systematically and fundamentally. "The most important thing is the safety of consumers. Product accidents may have potential harm to consumers' lives and property. Therefore, when necessary, the administrative authorities should take measures for large-scale recalls. However, I do not recommend consumers to hand over the phones to manufacturers. Or the representative of the seller will go to the inspection, because it is very likely that there will be a situation of stealing the column. It is best to go to the administrative agency to complain, inform the media and the public, and keep your important evidence."
As a key party to the explosion of mobile phones, Apple should bear relevant legal responsibilities. Wang Wei, assistant to the Secretary-General of the Shanghai Consumer Rights Protection Committee and director of the Law Research Department, said that Apple should face the right to know and use of Chinese consumers. Although it was solved by changing the machine, what caused the spontaneous combustion and explosion of the mobile phone, this reason still did not inform the consumer.
Repeat the mistakes of Samsung?
If the iPhone explosion spreads, Apple is likely to repeat Samsung's mistakes. The economic losses and brand damage caused by Samsung's Note 7 "explosive door" incident to Samsung have been incalculable. According to Samsung Electronics’ third-quarter report for fiscal year 2016, the company’s overall operating profit for the third quarter fell 30% to 5.2 trillion won, compared with 7.4 trillion won a year ago, and net profit fell 16.8% year-on-year. With 4.54 trillion won (about 4 billion U.S. dollars), Samsung’s mobile operating profit plummeted 96% year-on-year to 100 billion won.
Apple’s 2016 fourth-quarter earnings report showed fourth-quarter revenue of $46.852 billion, down 9% from $51.01 billion in the same period last year; net profit was $0.914 billion, down 19% from $11.124 billion in the same period last year. In addition, according to the report data of the four fiscal quarters, Apple's fiscal year 2016 revenue reached 215.6 billion US dollars, down from 213.37 million US dollars in FY2015, down 9%, which is the first time Apple's full fiscal year results have appeared since 2001. decline. As the second largest market, Apple's performance in the Chinese market is also disappointing. In the fourth quarter, Apple's revenue in Greater China was US$8.785 billion, down 30% from US$12.518 billion in the same period last year. It has been the company's three consecutive quarters of decline in the Chinese market.
"Apple's innovation ability has dropped sharply in the past two years, and the power of users to replace new machines is insufficient. The peak period of this company has passed, and the Chinese manufacturers, which are rising in the mobile phone market, are gradually eroding the market of mobile phones such as Apple and Samsung. Share. Under the situation of 'internal and external troubles', if the explosion spreads and even spreads around the world like Note 7, it is difficult for Apple to avoid the incalculable economic loss and brand damage, not only the iPhone, but also other Apple products. Will also be implicated." Industrial observer Hong Shibin said frankly.
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