Self-driving drone sudden rise? Data interpretation drone market

As 2016 is about to pass, the performance of the domestic drone market in this year can be described as "mixed warfare." Traditional Dalat Dajiang introduced four models: Phantom 4, Mavic Pro, Phantom 4 Pro, and Inspire 2. Technically, it still kept suppressing against other manufacturers, but a number of vendors represented by Zero, HoverCamera also did not sit still. With the concept of “self-timer drones”, several small drone products were introduced. For a time, the entire drone market presented a hundred disputes. Facing the emergence of many competitors, has the drone market structure changed in 2016?

Coincidentally

Recently, the market research company IDC pointed out in the “China Quarterly UAV Market Quarterly Tracking Report (Q3 2016)” that the proportion of shipments of UAV segment DJI in the third quarter of 2016 dropped to 52%. This is the first time that Dajiang’s market share has dropped since the fourth quarter, and at the same time, ZTE’s shipments have risen to 24%.

自拍无人机异军突起?数据解读无人机市场

What's more interesting is that the product that has increased the share of zero-degree intellectual control is just a self-timer drone called “Dobby”. This machine uses Qualcomm’s flight platform: Xiaolong 801 processor and 13 million-pixel IMX214 camera. Life is less than 10 minutes. However, the price of this drone has reached 2599 yuan, which is more expensive than the millet drone.

Dobby was able to stand out among many drones. In the third quarter, such a large shipment was obtained. The large part of the reason came from the industry's scramble for the concept of "self-portrait drone." The push behind this is the mobile phone. Chip giant - Qualcomm.

Qualcomm’s Long Flight Platform, launched last year, integrates many key modules of drones, greatly reducing the difficulty of drone R&D. However, because of performance limitations, it can only be used on drones with relatively small wheelbases, and there are many shortcomings in camera, battery life, heat dissipation, and stability. The price/performance ratio is not comparable to products like millet drones.

In order to build the UAV market earlier, Qualcomm launched a number of self-driving drones, including Joint Zero, HoverCamera, ShunGui Smart, and Gabe Intelligent. Although the lack of camera quality, obvious features homogenization, and high prices, but thanks to the media rendering and product line spread, making "self-portrait drone" shipments in the third quarter showed an explosive rise .

This is also the reason why the "Satellite drone" headed by zero in the IDC report's "Ship shipment" data has seen such a big increase.

However, we must note here that in the calculation of market share, the use of “shipment” is not very rigorous. In the drone industry, major manufacturers shipped their products to dealers. Even millet drones that started online sales have agents who get goods in advance. Not to mention Dajiang, Zero, and other well-known manufacturers.

An agent of zero degree in Beijing has stated that for the popular product DOBBY, the zero-degree sales condition is that the single purchase amount should not be less than 200 units. Therefore, "shipment volume" does not equal "sales volume." Due to the existence of inventory, the actual number of drones sold to end-users is far less than the volume of shipments.

While the "self-portrait drones" rushed together to launch a large number of distribution goods, Dajiang introduced new products in the third quarter only up to 6499 Mavic Pro, this model is still in a scheduled state, distance from the distribution of goods Nowhere in sight. In the third quarter, DJI could calculate the number of incoming shipments. I am afraid that only Phantom 4 and even earlier Phantom 3 series were launched in March this year.

The third quarter of the concept of “self-driving drones” was just a time when Dajiang used old and new products that did not come out. It was obviously inappropriate to count “shipping shipments” during this period.

So what is the real situation of the drone market in the third quarter?

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