Alipay’s “large-scale photos†without warning have once again made people realize that competition is continuing in the field of mobile payments that we have become accustomed to.
In circles such as “White Collar Diary†and “Campus Diaryâ€, the circle stipulates that only female users have the right to publish pictures, which can attract praise, comments and rewards through pictures. This has two major consequences. Female users compete for large-scale photos. Some people use the stolen map to attract rewards.
The practice of playing the ball in the two circles made Peng Lei and Ma Yun unable to sit still. Peng Lei, chairman of Ant Financial Services, summoned 22 management team members to reflect and send internal letters. Wrong is wrong.
Ma Yun, chairman of Alibaba's board of directors, also voiced in the internal network: "Alibaba's precious is the courage to correct mistakes. Alipay, continue to work hard. Ali people, learn to reflect and self-examination."
Alipay's counterattack "In the 21st century, people need a more convenient and safer form of money, as long as there is a handheld computer or network connection, they can be obtained from anywhere." This was in a company meeting in late 1999. Peter Tiel, the founder of PayPal, the originator of electronic payment, predicted that the only 26 employees of the company at the time would say that PayPal would "change the world."
At the time, electronic payment was not accepted by most people. Within PayPal, employees insisted on paying lunch bills using PayPal. Everyone shared their meals and also used PayPal to transfer money, even the first $4.5 million they took. The investment is also "shot" from one PalmPilot to another through the infrared technology.
Unfortunately, due to the limitations of the times, PayPal had to change to pay for webpages.
Beginning in the second decade of the 21st century, this subversive global financial system began to expand into the mobile Internet arena. From foreign Square, Coin to domestic Alipay, WeChat payment, a variety of mobile payment new products into the battlefield, mobile payment wolf smoke.
Alipay's "out of the box" move is not so much an attempt to invade the social field, but rather a counterattack in the mobile payment field under the pressure of Tencent Tenpay.
The market predicts that the transaction scale of China's mobile payment market will reach 1,215.9 billion yuan this year, and it is expected to reach 1,255.5 billion yuan by 2018. By 2018, the average annual growth rate of China's mobile payment market will remain above 20%, and it is expected to maintain a medium-to-high-speed growth for a long time.
According to the latest data released by Analysys, the growth rate of China's third-party payment mobile payment market in the second quarter of 2016 has recovered, with a transaction volume of 7503.7 billion yuan, an increase of 25.68%. Alipay, Tenpay, Lakara occupied the top three market share, Alipay ranked first with 55.4% market share, and TenPay ranked second with 32.1% market share.
In fact, since 2015, TenPay’s market share has been gradually increasing. At the end of 2015, Tenpay’s market share was only 20.6%. On the other hand, Tencent's mobile payment, in addition to the rapid rise of Tenpay, which is the "national software" of WeChat, has another potential "QQ wallet".
At this point, Peng Lei and Ma Yun should know the stakes better than anyone else.
New Year red envelope "Three Kingdoms War"
The biggest battle for mobile payments was in the Spring Festival in 2016. As the three giants of China's Internet, Baidu, Tencent, and Ali all have layouts in the mobile payment field, and during the Spring Festival every year, it is the best time window for the BAT Big Three to compete with each other.
[Tencent camp]
On the eve of the Spring Festival this year, the new version of WeChat quietly uninstalled the QQ friend import function, which made people feel the atmosphere of fighting between their brothers. However, the two brothers seem to be arrogant, and there is no conflict. WeChat is positioned as the "95" crowd, and QQ is positioned as "95".
In addition to the spontaneous red envelope rain among friends, WeChat still maintains its original gameplay. First of all, it’s still shaken. New Year’s Eve is divided into four rounds on the night. Secondly, it is a red envelope photo. This is the innovative gameplay launched by WeChat. It is used to counter the combination of Alipay Spring Festival Evening. Users must watch the blurred photos shared by friends in the circle of friends. .
Later data showed that on the day of New Year's Eve, the total number of WeChat red envelopes was 8.08 billion, and the number of participants was 420 million. On this day, a total of 29 million red envelope photos were delivered in the circle of friends, with more than 192 million interactions and 182 million red packets.
QQ side, combined with Fan Bingbing, Li Yuchun, Yang Mi and other stars and Li Caitong, Weizhong Bank, Public Comment, Ctrip and other brands, through the "brush and brush" form to the majority of mobile QQ users sent more than 200 million cash red packets and a large number of merchants Gift certificate. The data shows that the total number of users participating in the “brush and brush†QQ red envelope activity is 308 million, a total of 189.4 billion times, and a red envelope of 2.234 billion. The two brothers of Tencent Department have different opinions and their scores are good.
[Ali camp]
Different from the Tencent Department, Ali is Alipay, Weibo and Mo Mo Qiqi, the primary and secondary are very clear, Alipay is the coach, Weibo and Mo Mo are not strong.
As the first pioneer to play the red envelope, Weibo is the preferred platform for the Tucao Spring Festival Evening. In terms of red envelope entertainment, the results are obviously not comparable to the mobile payment platform. From February 7 to the end of the Spring Festival, the number of active users of Weibo Daily reached 134 million, a year-on-year increase of 31%. During the Spring Festival Evening broadcast, the number of Weibos discussing the Spring Festival Gala reached 51.91 million, a year-on-year increase of 15%, and the number of netizens interacting reached 115 million, a substantial increase of 76%. As of the 24th of New Year's Eve, the total number of netizens grabbing microblogging red packets exceeded 800 million times, of which more than 100 million netizens grabbed red envelopes.
In addition to the basic one-on-one, group red envelopes and New Year's red envelopes, this year's Momo is also based on its unique geographical location, and it is available on the “Nearby Red Packets†feature. After the user upgrades to the latest version of Momo, you can see the local "Red Bag Battle" battle on the "Nearby People" page, you can choose to "go to find red envelopes" or "red envelopes." If you see a red envelope pattern beating next to the nearby user's avatar, you can grab a red envelope from a nearby local tyrant.
As the exclusive interactive platform for CCTV's Spring Festival Evening in 2016, Alipay launched the “Crimson Bag, Passing the Blessing†campaign. There were 4 rounds of hand-in-hand red envelopes, plus the Wufuping Grand Prize after the zero point. The total amount of red envelopes was as high as 800 million. The data provided by Alipay shows that the total number of New Year’s Eve’s “咻一咻†reached 324.5 billion. At 21:09, the peak of “咻一咻†reached 21 billion times per minute. In the end, a total of 719,405 users gathered in Wufu and scored a total of 215 million.
Who will be the leader in the mobile payment market?
On November 24th, Alipay quietly added the "Circle" function to the homepage. Instead of targeting all users, the circle chose a small number of users for grayscale testing. Once you become a circle leader, you can define the theme of the circle and the rules for entering the circle.In circles such as “White Collar Diary†and “Campus Diaryâ€, the circle stipulates that only female users have the right to publish pictures, which can attract praise, comments and rewards through pictures. This has two major consequences. Female users compete for large-scale photos. Some people use the stolen map to attract rewards.
The practice of playing the ball in the two circles made Peng Lei and Ma Yun unable to sit still. Peng Lei, chairman of Ant Financial Services, summoned 22 management team members to reflect and send internal letters. Wrong is wrong.
Ma Yun, chairman of Alibaba's board of directors, also voiced in the internal network: "Alibaba's precious is the courage to correct mistakes. Alipay, continue to work hard. Ali people, learn to reflect and self-examination."
Alipay's counterattack "In the 21st century, people need a more convenient and safer form of money, as long as there is a handheld computer or network connection, they can be obtained from anywhere." This was in a company meeting in late 1999. Peter Tiel, the founder of PayPal, the originator of electronic payment, predicted that the only 26 employees of the company at the time would say that PayPal would "change the world."
At the time, electronic payment was not accepted by most people. Within PayPal, employees insisted on paying lunch bills using PayPal. Everyone shared their meals and also used PayPal to transfer money, even the first $4.5 million they took. The investment is also "shot" from one PalmPilot to another through the infrared technology.
Unfortunately, due to the limitations of the times, PayPal had to change to pay for webpages.
Beginning in the second decade of the 21st century, this subversive global financial system began to expand into the mobile Internet arena. From foreign Square, Coin to domestic Alipay, WeChat payment, a variety of mobile payment new products into the battlefield, mobile payment wolf smoke.
Alipay's "out of the box" move is not so much an attempt to invade the social field, but rather a counterattack in the mobile payment field under the pressure of Tencent Tenpay.
The market predicts that the transaction scale of China's mobile payment market will reach 1,215.9 billion yuan this year, and it is expected to reach 1,255.5 billion yuan by 2018. By 2018, the average annual growth rate of China's mobile payment market will remain above 20%, and it is expected to maintain a medium-to-high-speed growth for a long time.
According to the latest data released by Analysys, the growth rate of China's third-party payment mobile payment market in the second quarter of 2016 has recovered, with a transaction volume of 7503.7 billion yuan, an increase of 25.68%. Alipay, Tenpay, Lakara occupied the top three market share, Alipay ranked first with 55.4% market share, and TenPay ranked second with 32.1% market share.
In fact, since 2015, TenPay’s market share has been gradually increasing. At the end of 2015, Tenpay’s market share was only 20.6%. On the other hand, Tencent's mobile payment, in addition to the rapid rise of Tenpay, which is the "national software" of WeChat, has another potential "QQ wallet".
At this point, Peng Lei and Ma Yun should know the stakes better than anyone else.
New Year red envelope "Three Kingdoms War"
The biggest battle for mobile payments was in the Spring Festival in 2016. As the three giants of China's Internet, Baidu, Tencent, and Ali all have layouts in the mobile payment field, and during the Spring Festival every year, it is the best time window for the BAT Big Three to compete with each other.
[Tencent camp]
On the eve of the Spring Festival this year, the new version of WeChat quietly uninstalled the QQ friend import function, which made people feel the atmosphere of fighting between their brothers. However, the two brothers seem to be arrogant, and there is no conflict. WeChat is positioned as the "95" crowd, and QQ is positioned as "95".
In addition to the spontaneous red envelope rain among friends, WeChat still maintains its original gameplay. First of all, it’s still shaken. New Year’s Eve is divided into four rounds on the night. Secondly, it is a red envelope photo. This is the innovative gameplay launched by WeChat. It is used to counter the combination of Alipay Spring Festival Evening. Users must watch the blurred photos shared by friends in the circle of friends. .
Later data showed that on the day of New Year's Eve, the total number of WeChat red envelopes was 8.08 billion, and the number of participants was 420 million. On this day, a total of 29 million red envelope photos were delivered in the circle of friends, with more than 192 million interactions and 182 million red packets.
QQ side, combined with Fan Bingbing, Li Yuchun, Yang Mi and other stars and Li Caitong, Weizhong Bank, Public Comment, Ctrip and other brands, through the "brush and brush" form to the majority of mobile QQ users sent more than 200 million cash red packets and a large number of merchants Gift certificate. The data shows that the total number of users participating in the “brush and brush†QQ red envelope activity is 308 million, a total of 189.4 billion times, and a red envelope of 2.234 billion. The two brothers of Tencent Department have different opinions and their scores are good.
[Ali camp]
Different from the Tencent Department, Ali is Alipay, Weibo and Mo Mo Qiqi, the primary and secondary are very clear, Alipay is the coach, Weibo and Mo Mo are not strong.
As the first pioneer to play the red envelope, Weibo is the preferred platform for the Tucao Spring Festival Evening. In terms of red envelope entertainment, the results are obviously not comparable to the mobile payment platform. From February 7 to the end of the Spring Festival, the number of active users of Weibo Daily reached 134 million, a year-on-year increase of 31%. During the Spring Festival Evening broadcast, the number of Weibos discussing the Spring Festival Gala reached 51.91 million, a year-on-year increase of 15%, and the number of netizens interacting reached 115 million, a substantial increase of 76%. As of the 24th of New Year's Eve, the total number of netizens grabbing microblogging red packets exceeded 800 million times, of which more than 100 million netizens grabbed red envelopes.
In addition to the basic one-on-one, group red envelopes and New Year's red envelopes, this year's Momo is also based on its unique geographical location, and it is available on the “Nearby Red Packets†feature. After the user upgrades to the latest version of Momo, you can see the local "Red Bag Battle" battle on the "Nearby People" page, you can choose to "go to find red envelopes" or "red envelopes." If you see a red envelope pattern beating next to the nearby user's avatar, you can grab a red envelope from a nearby local tyrant.
As the exclusive interactive platform for CCTV's Spring Festival Evening in 2016, Alipay launched the “Crimson Bag, Passing the Blessing†campaign. There were 4 rounds of hand-in-hand red envelopes, plus the Wufuping Grand Prize after the zero point. The total amount of red envelopes was as high as 800 million. The data provided by Alipay shows that the total number of New Year’s Eve’s “咻一咻†reached 324.5 billion. At 21:09, the peak of “咻一咻†reached 21 billion times per minute. In the end, a total of 719,405 users gathered in Wufu and scored a total of 215 million.
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