[Yearly Meeting] Zhongheng Paiwei title special: there are ideas and strategies to open the market

[Text / high-tech LED Gan Qin] This year, the LED driver power market is facing the dual pressure of slowing demand growth and rapid decline in product prices, and the company's living conditions are increasingly severe.

According to a survey by the High-tech Research Institute LED Research Institute (GGII), the LED indoor drive power market will reach 14.59 billion yuan in 2015, up 39% from last year. However, this growth rate is down 15 percentage points from last year; outdoor LED drive power supply In part, the market size for this year is expected to reach 1.45 billion yuan, a 22% increase from the same period last year, and the growth rate is 10 percentage points lower than last year.

In addition, GGII research shows that in the first three quarters of this year, the overall driving power supply market price decreased by 25% compared with the same period of last year, and it is estimated that the annual sales will drop by about 30%.

December 11 afternoon, the 2015 Annual Meeting of Engineering LED "LED lighting to go, the next three years the game" on schedule at the Shenzhen Convention and Exhibition Center, by the constant send Granville special title, the power industry heavyweights on the way out of the next few years Express opinion.

According to Zhao Nannan , sales director of Igor Lighting Industry Center , LED power supply is already a part of the Red Sea. It is imperative for large-scale enterprises to specialize in the subdivision. It should be considered from the application point of view, and it is not from the power supply itself to seek answers.

Igor has positioned its customers in high-end internationally renowned lighting companies, and its products are gradually moving towards high-end general standards. "We also launched a global marketing solution for LED power supplies, in addition to participating in major foreign exhibitions, and with well-known light sources at home and abroad. Optics manufacturers interact, and joint promotion channels complement each other to jointly expand the market."

In view of the intelligent lighting that has been talked about in the market in recent years, LED power supply and IC as the execution module of intelligent control are still the focus of the industry.

Zhongheng Paiwei has rich experience and sufficient preparations for how to deal with the intelligent requirements of LED street lamps. “We have introduced constant power technology and high-voltage DC technology to realize commercial application and have a positive role in promoting the city's intelligent lighting drive,” said Liu Haibo, general manager of Zhongheng Paiwei .

In the IC field, with the new round of industry adjustment of LED lighting, the driver IC has entered a new round of product innovation cycle. Li Zhaohua, general manager of Ming Microelectronics, said, "The focus of driver IC research and development should be on how to increase the added value of products, and linear ICs will occupy half of the future."

From the end of the year to the end of the year, many companies are facing the problem of collecting money near the billing period. It is difficult to solve the problem of difficult payment and capital turnover, and it has become an embodiment of the overall competitiveness of the company.

“We changed the traditional marketing model and vigorously promoted e-commerce and Internet+, saving customers raw materials, reducing production costs and benefiting customers, and finally improving their overall competitiveness through healthy cash flow.” Ding Huisheng, Executive Director of CITIC Group Said.

Zhang Xiaofei , chairman of the Higher Industrial Research Institute, pointed out that in the lighting industry, nearly 4,000 companies have disappeared today, and the situation is not optimistic. LED companies can't just seek development through upgrading product technology. They must open their minds, change their mindsets, and seek new profit models for their companies.

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