Whether it is the upcoming "Double 11" or the "Double 12" at the end of the year, it is a good time to purchase color TV sets, especially large-screen 4K color TV sets. Data show that in October this year, panel prices continued to decline, which means that in the coming months, the price of TVs will continue to decline, and sales efforts will increase accordingly.
The maximum drop of 40å‹ and 43å‹ has reached 7%
TV panel prices began to loosen completely in June and dramatic price declines occurred in August and September. In October, panel prices declined again.
The latest panel price data released by the International Panel Analysis and Statistics Agency IHS in October showed that panel prices remained declining in October, especially at 40å‹ and 43å‹, with the highest rate of decline reaching 7%.
Analysis shows that the 40-inch and 43-inch declines were significant, mainly because panel makers wanted to stimulate shipments at lower prices, while larger-sized panels such as the 55-inch and 65-inch models were even more expensive than last year's. The lowest price in the quarter is even lower.
The price slide will continue
Experts believe that LCD TV panel prices will continue to decline.
Among them, the price of 32-inch TV panels may drop by an average of 2 US dollars, as Chinese TV makers will cut orders for 32-inch TV panels mainly for overseas markets and shift their attention to 40-43 inch models.
The price of 40-43 inch flat-panel TVs will drop by an average of 5 US dollars. The price of 49-50-inch models will drop by an average of 7 US dollars due to the increase in production of the 8.6-generation production line.
55-inch panel prices are within 5 US dollars. The price of 65-inch panel will drop by 12 US dollars, mainly due to the high inventory level of the channel, and the demand of the terminal market for large-size TVs lags behind the panel supply.
According to statistics, during the 11th period, the total sales volume of the domestic color TV market decreased by 15.6% year-on-year, and the sales amount was only 11.8 billion yuan, a year-on-year decrease of 11.9%. For the TV market, the 11th promotion season is a very important key node, and the market situation is relatively sluggish this year.
However, the next promotion day may change this situation. Expert analysis believes that taking into account the factors of panel price decline, and manufacturers want to change the mentality of the cold situation, color TV prices and the corresponding promotion will be in the upcoming "double 11" "double 12" and the orientation of Christmas towards the consumer side . This means that next month, consumers will have the opportunity to buy large-screen 4K TV at a lower price.
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