TV industry revolution has come Samsung leading quantum dot era

[IT168 News] The year 2016 has come to an end. The prelude to a new display era has been quietly played. On December 1, the "QD Display Device Technology Alliance Specification Conference" jointly organized by the China Electronic Chamber of Commerce, TV Technology Innovation Alliance, National Digital Audio and Video and Multimedia Product Quality Supervision and Inspection Center and Suning Cloud Business, was held in Shanghai. The TCL flagged a new standard for quantum dots and strode into a new era of quantum dots.

Since the test of the water market in 2014, Quantum-dot TV has gradually matured after two years of development. With its excellent color reproduction capability, it has conquered consumers and become the “darling” of high-end color TV market consumption. According to the monitoring data of Ovid Cloud Network, in the high-end product market of the color TV industry in the first three quarters of 2016, the proportion of TVs with high color gamut is about 5%. This means that quantum dot technology has become one of the core points for TV manufacturers. According to a new study by IHS DisplaySearch, quantum dot TV shipments will increase to 18.7 million units by 2018.


â–²Industry Association and excellent TV manufacturers jointly push quantum dot technical specifications (From left: Suning Tao Jinghai, Electronic Chamber of Commerce Lu edge wave, Ministry of Industry and Information Technology Zhang Subing, TCL Xie Fan, Samsung Liu Junguang)

In order to promote the rapid popularization of Quantum Dot TV in the high-end consumer market and ensure the sound development of the quantum dot TV market, the Color TV Technology Innovation Alliance has issued the "QD Technology Alliance" specification, covering color gamut coverage, brightness, contrast, and visibility. Quantum TV is defined in aspects such as angles. It is reported that Samsung High-standards, the pioneer and main advocate of Quantum-dot TV, have passed the standard certification and are widely praised in the test-testing. At present, Samsung's second-generation quantum dot display adopts the world's only cadmium-free eco-friendly material and 10-bit panel, capable of presenting up to 1 billion colors. It can be said that the color of nature is actually moved to the TV screen. In 2016, Samsung was equipped with quantum dot technology all over the high-end SUHD series, presenting an unprecedented visual experience. “I feel, I'm there.”

Recently, Samsung Electronics decided to acquire QD Vision, an American quantum dot enterprise, which further aggravated its weight in the quantum dot field. As one of the leading manufacturers in the industry, QD Vision has mastered many quantum dot patent technologies and laid an important foundation for Samsung's exploration in the quantum dot technology field.

According to Lu Jiebo, a well-known home appliance expert and deputy secretary-general of the China Electronic Chamber of Commerce, as an innovative technology used in the liquid crystal field to create more realistic images, quantum dot TV has become a new direction for many manufacturers to compete, and is also the biggest chip for LCD and OLED competition. , And its quality, cost, power consumption and life expectancy, etc., will certainly to a large extent activate the consumer contacts, enhance the enthusiasm of consumers to purchase, Quantum-dot TV is widely expected to be worth the wait.


â–²Samsung Quantum Dot Technology Brings Unprecedented Visual Experience

In fact, in addition to Samsung TV, TCL has also been focusing on quantum dot technology R&D, and recently launched its high-end subsidiary brand, Chuangyi. One is the global TV giant, and the other is the leader of China's color TV industry. The companies in both industry benchmarks choose QDs at the same time, which shows their potential for development and broad prospects. According to relevant experts, quantum dot display technology is mainly divided into two phases: photoluminescence and electroluminescence. Samsung, TCL and other companies have already achieved the landing of photoluminescent products, and the second phase of electroluminescence can be the same as OLED. The same as no backlight source and far more than OLED display, most likely next-generation display technology. In this regard, Samsung has taken the lead in the industry.


â–² Suning crazy list: Samsung TV buy big send small

In order to allow more consumers to experience the ultimate visual experience brought by quantum dots, Suning Color TV launched the “Color TV at the end of the Year” campaign on December 1st to 4th, bringing a new wave of TV sets nationwide. Promotions have helped the popularity of quantum dot TVs. Among them, the purchase of a Samsung 65-inch Quantum TV KS9800 TV will receive a 32-inch bedroom TV.

The "Quality Point Display Device Technology Alliance Specification" has been published, and the prelude to the quantum dot technology leading the high-end color TV market in China has been played. The future is already on the way!

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