One of the hottest concepts of last year was Industry 4.0, a concept that was so popular that Premier Li Keqiang deliberately mentioned it in the "Sino-German Cooperation Program Outline." The origin of Industry 4.0 is Germany, a high-tech strategic plan proposed by the German government. It is estimated to invest 200 million euros. Designed to enhance the intelligence of the manufacturing industry, build smart factories with adaptability, resource efficiency and human factors engineering, and integrate customers and business partners in business processes and value processes. Its technical foundation is the NetEase physical system and the Internet of Things. In essence, it is the intelligent manufacturing industry under the concept of all things interconnection. “Industry 4.0†depicts a highly flexible personalized and digital intelligent manufacturing model through real-time communication and effective communication between people, equipment and products. The final realization is actually the state of direct connection between producers and consumers.
After that, there was an article that was very hot. It was called "Industry 4.0 to eliminate Taobao only takes 10 years". The basis is that Taobao is only a sales channel. In terms of consumption, "Industry 4.0" is a production of raw materials, smart factories, logistics and distribution. The big nets that are all woven together, consumers only need to place orders with mobile phones, the network will automatically send orders and personalized requirements to the smart factory, which purchase raw materials, design and production, and then directly deliver to the consumption through network distribution. By. On the basis of intelligent manufacturing, the end user and the producer are directly connected, and there is no need to rely on the sales channel, and the channel will die.
Industry 4.0 constant channel, change factory
I have a somewhat different view on this point. The channel is equivalent to the counter. It is a product display platform. Users will know what they want after seeing the product. It's like no one wants a car in the era of horse-drawn carriages. Only when a car is invented and appears in front of consumers, he will have an impulse. I want this. Consumer demand and technology development are driven by each other. When technology is original, demand-driven technology is developed. Once technology enters leap-forward development, technology stimulates consumer demand and users are relatively passive. There must be a channel for users to understand the product.
The Industry 4.0 project is mainly divided into three major themes, one is “smart factoryâ€, focusing on intelligent production systems and processes, and the realization of networked distributed production facilities; the second is “intelligent productionâ€, which mainly involves the production logistics of the entire enterprise. Management, human-computer interaction, and the application of 3D technology in industrial production processes. The program will pay special attention to attracting SMEs to participate, and strive to make SMEs users and beneficiaries of the next generation of intelligent production technology, and also become the creators and suppliers of advanced industrial production technology; the third is "smart logistics", mainly Through the Internet, the Internet of Things, and the Internet of Things, integrating logistics resources and giving full play to the efficiency of existing logistics resource suppliers, the demand side can quickly obtain service matching and obtain logistics support.
The change of Industry 4.0 is not Taobao's sales channel, but the traditional large-scale industry, similar to Foxconn's hundreds of thousands of industrial workers, intensive management, standardization of the industry. The large-scale industry will be dismantled into smaller, more personalized small-scale production. In the strict sense, this is the smart maker. The standard definition of Maker is actually not confirmed by the final, and has a diversified understanding. At present, China Maker is also a technology geek who not only includes “hardware re-inventionâ€, but also includes software developers, artists, and designers. Excellent representatives in many fields such as division. Industry 4.0 cultivates a large number of intelligent producers, offering products ranging from houses and yachts to small straps and cups.
Individual Maker is made possible in Industry 4.0
Industry 4.0 can encompass a fundamental shift from centralized control to decentralized enhanced control with the goal of creating a highly flexible production model for personalized and digital products and services. In this model, traditional industry boundaries will disappear and new forms of activity and forms of cooperation will emerge. The process of creating new value is changing, and the division of industry chain will be reorganized.
A major opportunity for Industry 4.0 lies in the ability of companies to maintain the coexistence of miniaturization and globalization, that is, to be original and innovative, and to achieve low-cost high technology. Start small and grow up. The most important thing is to create products that the world needs but have not yet understood. Although such products and the old model of mass economics can be said to be out of place, this is the creation, and the foundation of individual makers.
Unlike other network concepts such as O2O, P2P, gaming economy, etc., Industry 4.0 is built on the real economy. The Internet economy is very important to us, but it is not essential. Online games, online social networking, instant messaging, online news, online payments... all of this has reshaped our lives and become part of our lives, we have relied on them, but these seemingly indispensable things, In fact, it is only our inertia dependence. We don't need online games, but we can't get rid of rice; we can turn off social networking, but we can't wear clothes; the real economy outside the network is the basis of our dependence.
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