CSR wireless technology "integration" strategy

CSR wireless technology "integration" strategy
In the past year or even several years, the mobile phone market has continuously moved towards smart development. As mobile phones gradually become a must-have item, more and more wireless technologies will be integrated into mobile phones. Regardless of software or hardware, "integration" is the most important trend of connectors. Of course, it includes the integration of software, hardware and API. As more and more wireless technologies will be applied to mobile phone platforms, future software will continue to increase integration. In terms of hardware, Wi-Fi and GPS will be more widely used in smart phones, and gradually become the standard configuration of mobile phones. In addition, NFC will also become more and more popular in the next two to three years. Compared to RFID, NFC is a standard for RFID integration for different applications, it has a very careful codec. Not only the capacity is relatively large, but also the battery does not need to be used on the card, you can directly rely on the radio waves sent by the card reader to get electricity. This value-added method that is very convenient for mobile phone users is bound to be more and more widely used.

In 2010, in terms of connectors, CSR will do different integrations for various application needs. Of course, this is what we have started since last year, that is, we have successively launched chips that integrate "Bluetooth + FM", "Bluetooth + Wi-Fi", and "Bluetooth + Wi-Fi + GPS". After merging with SiRF, with the help of SiRF's stable and mature GPS technology, CSR's integration of GPS has also received strong technical support. In 2010, it will launch successively highly integrated chips. CSR's future goal is to integrate multiple wireless technologies such as Bluetooth, Wi-Fi, GPS, NFC, etc. into a single chip to achieve single chip integration for various applications. In addition, CSR is also very concerned about the development of software. CSR's Synergy software only needs a one-time transplant to integrate multiple technologies on a smartphone.

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