Changhong began to upgrade to the Internet era

After Changhong launched the world’s first home Internet product form that fully realizes interconnection, interoperability, and mutual control, it has caused great concern in the industry. At the same time, Changhong also disclosed the company’s new strategic plan and industrial layout for the Internet era and is opening a new blue ocean. It is reported that this was the first time that Zhao Yong had promoted the transformation and upgrading of the Internet age from the height of the Group's strategy since Zhao Yong took the lead in cultivating intelligent genes in the industry's development model and value chain and business model.

With the rise of the home Internet industry, Changhong has built a “new three-coordinate” strategy with the strengths of “three coordinates” and “eight years of anti-war”, and has made intelligentization, networking, and collaboration a “new three coordinate”. The direction of the system's power. Through the development of various types of intelligent terminals, networked cloud service platforms and corresponding big data business models, and the introduction of collaborative and integrated solutions, Changhong’s original home appliances, mobile phones, and information and other consumer products were finally activated in the Internet era. Electronic business, thus releasing new competitiveness in the consumer market.

In the "New Three-Dimensional" strategic system just released by Changhong, manufacturing thinking that goes beyond the traditional home appliance industry, such as industrial chain and vertical integration, has crossed the traditional boundaries of industries such as black home appliances, white goods, mobile phones, and IT. The human-centered “one cloud and multiple terminals” internet thinking shows that this old-fashioned consumer electronics giant is facing innovation-resilient capabilities in the Internet era. Zhao Yong said: "Changhong will become the leading brand of China's information appliances in the next 3-5 years."

The reporter experienced a “future traversal” at the Changhong Exhibition Hall. When the owner opens the door back home, his favorite photo will appear and light up on the photo wall. Sitting on the sofa, through the phone in his hand, turn on the TV, the TV will automatically play the owner's favorite sports program, turn on the air conditioner, the wind will follow, and the electronic coffee table will remind the family affairs about paying utility bills. When watching TV while cooking, you can also control and operate kitchen stoves, rice cookers, and smoke machines through mobile phones, such as turning down the flames when cooking soup. In many cases, forgetting to clean the refrigerator is an annoyance. Changhong smart refrigerator's unique remote image viewing and food shelf life reminding function can solve this problem. The launch and application of the Changhong family's Internet has made consumers' lives more comfortable and tasteful.

By redefining the structure, form, and relationship of multiple terminals such as TVs, refrigerators, and air conditioners with people as the center, a multi-terminal collaboration, convenient interaction, and extensive connection are realized with a complete technology architecture and ecosystem. Changhong has created more and more consumers. Comfortable, comfortable, and simple family life. This is exactly the original intention of Changhong's "Home Internet," and it is also a differentiated competitive bargaining chip for Internet companies.

The core of "Changhong 'new three-coordinates' strategy is to build on the actual needs and values ​​of users, build smart terminals and cloud platforms with the awareness of one cloud and many terminals, and use the chips, software, and displays that Changhong has formed in the smart TV field. The layout and strong R&D capabilities of devices and supporting devices enable the use of chips and software to define the functions of intelligent white-water products such as air-conditioners and refrigerators, intelligentized structure principles, and intelligent services.” Yang Yang, Deputy Chief Engineer, Changhong Introduction said.

Changhong said that the home Internet is the current stage of focus, Changhong is to do a big network, create an open platform, through this open platform to attract third parties and consumers to participate in Changhong's value creation, so that Software and services can form a competitive industry ecosystem. As a result, based on the business model of data innovation, relying on powerful terminal resources to form a sensor network, business data interface, to achieve the "terminal + big data" transformation.

According to reports, smart TVs, smart air conditioners, and smart refrigerators are used to link China Telecom, IBM, Pactera, and Future TV to build smart industry ecosystems that are becoming bigger and bigger, featuring smart terminals and smart homes, smart cities, and Smart communities and other integrated solutions are driving Changhong's "flying up."