[High-tech LED reporter / Xiong Yuheng] In the era of traditional lighting, no lighting company has a market share of more than 1%. Among them, the top ten lighting companies have more or less business for international brands. At the same time, the traditional lighting supply chain system is uneven, and the drawbacks of accessories manufacturers such as clutter, no brand, and large differences in quality have always existed.
The days when China's traditional lighting industry is ups and downs and there is no real strong brand may be transformed into a new stage due to the LED lighting opportunity.
"LED lighting is bound to change the current market structure of traditional lighting." Zhou Shuiming, general manager of Foshan Jiamei Times Lighting Co., Ltd., a member of the G20-LED Summit.
Since the beginning of this year, in the face of the surge in demand for the lighting terminal market, enterprises in various links of the LED lighting industry chain at home and abroad have launched a fierce market battle, based on major changes in technology, supply chain, manufacturing costs, channels, and markets. Based on the local market, the opportunity to change the lighting supply chain in the beach, the mainland China LED lighting industry chain brand is like a broken bamboo, breaking out soon.
The reporter learned from the 2013 Gaogong LED Lighting Exhibition Organizing Committee that this year, regardless of the number of exhibitors, the composition of the structure, or the vote of the Golden Globe Awards, domestic brands are gradually replacing imported products and occupying some market segments. Absolute advantage. At the same time, whether it is upstream chips, midstream devices, materials, equipment or downstream accessories, the reputation and influence of domestic brands are gradually exerting effects.
Take the 2013 Golden Globe Awards--the top ten LED lighting brands as an example. Among the top ten brands in the circulation channel, only two foreign companies, Philips and Osram, Sanxiong, Aurora, Jiamei Lighting, Qinshang Optoelectronics, etc. The brand is impressive; among the top eight companies in the engineering channel, domestic brands account for six seats, including emerging brands such as Mulinsen and Tsinghua Tongfang.
In the supply chain, 2013 high-tech Golden Globe Award--good product selection vote, the number of components, equipment and accessories entering the top ten votes, domestic proportions are more than 80%, including chips, chip equipment, etc. The high-end links of the industrial chain, domestic brands are on the list. A few sub-divisions, such as the newly-set LED lens, LED substrate, indoor lighting power supply and other awards, have completely become the world of domestic brands.
There are indications that the domestic brands of the LED industry chain are breaking through, and the corporate brand concept is also growing.
"Domestic brands are unmatched by international brands in terms of cost performance and service. Domestic brands are more in line with the needs of domestic enterprises and consumers, which is also the main reason for domestic brands to be favored." Li Zhaohua, deputy general manager of Mingwei Electronics, said.
As the largest LED lighting professional exhibition in China in the second half of this year, among the exhibitors of the 2013 High-tech LED Lighting Exhibition, mainland domestic brands accounted for more than 95% of the total. Most exhibiting companies are leading the market and building a market segment. The goal is to seize the "turning over" opportunity in the LED lighting era.
Although the opportunity has been highlighted, in Li Zhaohua's view, domestic brands are not enough in terms of quality and word of mouth. To establish a mass brand, we still need to improve in quality and intensively in the channel, and the process time will not be too short.
The unique positioning of the high-tech LED lighting exhibition hopes to provide a platform for LED lighting supply chain and lighting branding.
For the upper and middle reaches exhibitors, the participation of a large number of emerging LED lighting companies has become a potential high-quality customer that can be tapped by upstream and mid-stream enterprises. For downstream lighting application companies, in addition to optimizing the procurement channels for raw materials, they also come from all over the country. Professional buyers such as lighting distributors and designers can meet the needs of lighting companies' terminal channel construction.
In addition, this year's high-tech LED lighting exhibition is inviting ahead of professional buyers at home and abroad. Whether it is a one-on-one invitation from overseas quality buyers, or more than 200,000 copies of "Exhibition" is distributed to LED lighting companies and terminals every month. The channel dealers, as well as the domestic and foreign buyers' special procurement matchmaking meetings held in the same period of the exhibition, are all in line with the enterprises and buyers to match the service.
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