"Specialized Radio and TV" was recently informed that Wei Dangjun is the new director of the Network Audiovisual Program Management Department of the State Administration of Press, Publication, Radio, Film and Television, and the former Director Luo Jianhui is currently the Vice President of the China Network Audiovisual Program Service Association. In fact, Luo Jianhui had already used his new identity at the 5th China Internet Audiovisual Conference at the end of November, but the appointment of the new director had not yet been formalized. The Department of Network Audiovisual Program Management has become a highly-respected organization for the development of video websites in recent years. According to official information, its functions are: to undertake network audiovisual program services, radio and television video on demand, and public audiovisual media to broadcast radio and video program contents and services. Supervision and management; guide the development and promotion of network audiovisual program services. The China Network Audiovisual Program Service Association was established on August 19, 2011. It is a state-level association approved by the Ministry of Civil Affairs. It is the only national-level industry organization in the field of network audio-video program services in China, and it is also the largest industry in the Internet field in China. One of the associations, the existing 604 member units. Director of Network Audiovisual Program Management Department of the State Press, Publication, Radio, Film and Television Bureau Wei Dangjun It is understood that Luo Jianhui and Wei Duanjun have been working for SARFT for many years. Before that, Luo Jianhui had been the director of the Department of Network Audiovisual Program Management for a long time, and Wei Dangjun had been serving as the deputy director for a long time and was working with a working team. During Luo Jianhui’s appointment as chief of the company, online audio-visual programs showed a booming development. In 2014, as of the end of November of that year, among the information records of the network video programs of the General Administration of Communications, 396 online dramas were registered for registration, and there were more than 2,000 microfilms. In 2017, only in the first half of the year, the websites recorded nearly 400 online dramas, more than 4,000 online movies, 568 network animations, and nearly 4,600 files on the Internet. The number of online dramas recorded in the General Administration of Administration led to a quantum leap in growth. In entertainment network business, the number of online video users has surpassed online literature, online music, and online games, ranking first. A network of audio-visual works, clicks, playing billions of dollars, has become the norm. In the process, the supervision of Internet audiovisuals has also become increasingly strict. In the first half of this year, the General Administration of Communications processed 155 original web-based programs that were subject to vulgar content and other irregularities. Among them, 125 serious offending programs were processed offline. The department’s offending programs were re-edited offline. In particular, the "Notice on Further Strengthening the Management of the Broadcasting of Audiovisual Programs on the Internet" was issued in the middle of this year, emphasizing that the network audiovisual programs must adhere to the same standards and standards as broadcast and television programs and be broadcasted with high standards, high quality, and strict requirements. Standards have forced the market players to improve the quality of their works. Luo Jianhui, Vice President of China Network Audiovisual Program Service Association It can be said that Luo Jianhui was not only the rapid development period of the network audio-visual industry during the term of director, but also the gradual improvement of industry supervision. This time will also be a highlight of his personal resume. After Wei Dangjun takes over the position of director, the concept of supervision and normative framework of network audiovisual programs should not change much in a short period of time. In some areas, there may be a focus of attention. In the 7th China Internet Audiovisual Industry Forum last year, Wei Dangjun expressed his concern about the supply-side reform of the production and production of online audiovisual programs. Wei Dangjun pointed out that the "Thirteenth Five-Year Plan" put forward five development concepts, and "innovation" is the first one. The network audiovisual arts must put innovation at the core in order to achieve lasting charm, prosperity and development. To adapt to the trend of Internet development, use the characteristics and advantages of the Internet to promote the innovation of ideas, content, means, institutional mechanisms and other rights; to seize the commanding heights of technological progress, use cloud computing, big data and other cutting-edge technologies to tap users seeking, guide content creation . In addition, we must use innovation as a starting point to promote supply-side reforms in the production and production of web-based audio-visual program content, reduce crude supply bubbles, and improve the effective supply of quality content. In terms of talents, we must also establish the concept of talent first, strengthen the guidance and training of young talents, give play to the important role of innovative talents in program creation, and tap leading figures and branded programs.
