Challenge "hidden rules"
An objective fact is that most consumers are decorating laymen, and the content they know during the home improvement process is very small compared to the content of the home improvement service provider. This is the main reason for the formation of unspoken rules in the home improvement industry.
Although the state has promulgated a number of standards and specifications for home improvement in the past few years, such as the "Management Measures for Residential Interior Decoration", "Construction Specifications for Residential Decoration Projects", and "Code for Acceptance of Building Decoration and Decoration", but the promotion is not in place. Due to insufficient supervision by the industry, many consumers are still confused about these standards. In the actual decoration, the consumer ultimately relies on the designer.
Home improvement company join hands with building materials
During the interview, the reporter learned that with the transparency of building materials prices and the rationalization of the market, the decoration industry has entered the phase of reshuffle, so that the decoration companies are striving to find new profit points, which has led to the professional design and integration capabilities of home improvement companies. Improvement. The strong alliance between branded home improvement companies and brand building materials companies is bound to become an industry trend.
On the one hand, the building materials business saw the huge potential of the decoration company in grabbing the market share, and the retail competition in the building materials market reached a feverish degree. The product quality style and marketing model were quite serious. Home improvement companies can add value to their materials by design, and their professional performance largely influences consumer choice. More importantly, the home improvement company can assist the building materials manufacturers to conduct customer surveys and feedback customer opinions, so as to jointly create a brand.
On the other hand, home improvement companies have recommended quality and trustworthy brand building materials to consumers, which has become a growth point for their own services. At the same time, due to the large “shiploadâ€, building materials manufacturers are bound to give home decoration companies a very suitable price. This brand building material below market price has become one of the magic weapons for home improvement companies to attract consumers.
In addition, the reporter also found that many brand home improvement companies are pushing their own "integrated home." The so-called "integrated home" refers to the systematic and large-scale development of home decoration, and the integration of home furnishing companies with all the industrial resources related to "home", the upstream and downstream enterprises of the alliance (decoration, furniture, decorative materials, accessories, home appliances, housekeeping), Form a huge home industry chain, providing consumers with a comprehensive home all-round service model. The most important thing about this role transformation is to cooperate with the decoration materials business to become a comprehensive provider of household products, providing consumers with a complete “one-stop serviceâ€.
Of course, this will inevitably require designers to have a fairly high level of integrated service capabilities, including: early communication with customers, positioning for the overall home style including home appliances, furniture; after the renovation, provide owners with a comprehensive home layout and use plan To maintain the perfect style of the living room and so on.
Even if I first buy furniture and then decorate it, I have solved the troubles that many customers have to abandon their favorite furniture in order to cater to the decoration style.
Private orders: another evil after the "hidden rules"
"Private orders are another hazard after the 'home improvement hidden rules'." The reporter heard more than once in the interview process. The so-called private order refers to the decoration company's design staff or the construction team bypassing the supervision of the decoration company and privately doing the decoration for the customer. In general, there are three kinds of private orders: First, under the leadership of the designer, give the owners privately-designed private orders. This situation accounts for the vast majority of private orders and is the most harmful. Second, the ordinary employees of the home improvement company use the customer resources of the home improvement company to bypass the company's supervision and privately renovate the private orders for the owners. The proportion of such private orders is relatively small. Third, the engineering team circumvents the normal supervision of the home improvement company and gives the owner a private list. This kind of private order is often based on privately increasing the decoration project and charging the fee as the main form.
Many consumers think that choosing a designer or construction team to do private work is a big bargain. It is much cheaper than looking for a home improvement company to do a living. In fact, private individuals are far more harmful to consumers than they are. The harm of the company.
First of all, because the actual price of private orders is lower than the normal price, the quality and environmental performance of the decoration materials cannot be guaranteed. Secondly, the private orders mostly use the road guerrillas. Today, if you want to carpentry, you will call a woodworker on the side of the road. If you want to work as a bricklayer tomorrow, you will call a bricklayer on the side of the road. Such workers lack the necessary construction techniques and experience, and the quality of the projects they decorate is difficult to guarantee. Thirdly, the decoration of the private order lacks supervision, and the rationality of its waterproof engineering, concealed works, pipeline installation and construction cannot be guaranteed. Finally, there was no problem with the problem. Since the consumer did not sign a contract with the home improvement company, the home improvement company did not pay any responsibility once there was a problem in the process of home decoration. At the same time, the warranty after the home improvement was not managed.
Tips: How to escape the private trap
Senior industry experts remind consumers: First of all, we should establish a basic concept, there is no free lunch in the world, how much money to spend, and how much money others can't afford for no reason, cheaper, there must be a reason. Secondly, try to avoid talking with employees of the home improvement company (including designers) outside the home improvement company. Finally, the decoration contract must be signed with the home improvement company, and the renovation project payment should be handed over to the finance department of the home improvement company. Do not let others transfer it.
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An objective fact is that most consumers are decorating laymen, and the content they know during the home improvement process is very small compared to the content of the home improvement service provider. This is the main reason for the formation of unspoken rules in the home improvement industry.
Although the state has promulgated a number of standards and specifications for home improvement in the past few years, such as the "Management Measures for Residential Interior Decoration", "Construction Specifications for Residential Decoration Projects", and "Code for Acceptance of Building Decoration and Decoration", but the promotion is not in place. Due to insufficient supervision by the industry, many consumers are still confused about these standards. In the actual decoration, the consumer ultimately relies on the designer.
Home improvement company join hands with building materials
During the interview, the reporter learned that with the transparency of building materials prices and the rationalization of the market, the decoration industry has entered the phase of reshuffle, so that the decoration companies are striving to find new profit points, which has led to the professional design and integration capabilities of home improvement companies. Improvement. The strong alliance between branded home improvement companies and brand building materials companies is bound to become an industry trend.
On the one hand, the building materials business saw the huge potential of the decoration company in grabbing the market share, and the retail competition in the building materials market reached a feverish degree. The product quality style and marketing model were quite serious. Home improvement companies can add value to their materials by design, and their professional performance largely influences consumer choice. More importantly, the home improvement company can assist the building materials manufacturers to conduct customer surveys and feedback customer opinions, so as to jointly create a brand.
On the other hand, home improvement companies have recommended quality and trustworthy brand building materials to consumers, which has become a growth point for their own services. At the same time, due to the large “shiploadâ€, building materials manufacturers are bound to give home decoration companies a very suitable price. This brand building material below market price has become one of the magic weapons for home improvement companies to attract consumers.
In addition, the reporter also found that many brand home improvement companies are pushing their own "integrated home." The so-called "integrated home" refers to the systematic and large-scale development of home decoration, and the integration of home furnishing companies with all the industrial resources related to "home", the upstream and downstream enterprises of the alliance (decoration, furniture, decorative materials, accessories, home appliances, housekeeping), Form a huge home industry chain, providing consumers with a comprehensive home all-round service model. The most important thing about this role transformation is to cooperate with the decoration materials business to become a comprehensive provider of household products, providing consumers with a complete “one-stop serviceâ€.
Of course, this will inevitably require designers to have a fairly high level of integrated service capabilities, including: early communication with customers, positioning for the overall home style including home appliances, furniture; after the renovation, provide owners with a comprehensive home layout and use plan To maintain the perfect style of the living room and so on.
Even if I first buy furniture and then decorate it, I have solved the troubles that many customers have to abandon their favorite furniture in order to cater to the decoration style.
Private orders: another evil after the "hidden rules"
"Private orders are another hazard after the 'home improvement hidden rules'." The reporter heard more than once in the interview process. The so-called private order refers to the decoration company's design staff or the construction team bypassing the supervision of the decoration company and privately doing the decoration for the customer. In general, there are three kinds of private orders: First, under the leadership of the designer, give the owners privately-designed private orders. This situation accounts for the vast majority of private orders and is the most harmful. Second, the ordinary employees of the home improvement company use the customer resources of the home improvement company to bypass the company's supervision and privately renovate the private orders for the owners. The proportion of such private orders is relatively small. Third, the engineering team circumvents the normal supervision of the home improvement company and gives the owner a private list. This kind of private order is often based on privately increasing the decoration project and charging the fee as the main form.
Many consumers think that choosing a designer or construction team to do private work is a big bargain. It is much cheaper than looking for a home improvement company to do a living. In fact, private individuals are far more harmful to consumers than they are. The harm of the company.
First of all, because the actual price of private orders is lower than the normal price, the quality and environmental performance of the decoration materials cannot be guaranteed. Secondly, the private orders mostly use the road guerrillas. Today, if you want to carpentry, you will call a woodworker on the side of the road. If you want to work as a bricklayer tomorrow, you will call a bricklayer on the side of the road. Such workers lack the necessary construction techniques and experience, and the quality of the projects they decorate is difficult to guarantee. Thirdly, the decoration of the private order lacks supervision, and the rationality of its waterproof engineering, concealed works, pipeline installation and construction cannot be guaranteed. Finally, there was no problem with the problem. Since the consumer did not sign a contract with the home improvement company, the home improvement company did not pay any responsibility once there was a problem in the process of home decoration. At the same time, the warranty after the home improvement was not managed.
Tips: How to escape the private trap
Senior industry experts remind consumers: First of all, we should establish a basic concept, there is no free lunch in the world, how much money to spend, and how much money others can't afford for no reason, cheaper, there must be a reason. Secondly, try to avoid talking with employees of the home improvement company (including designers) outside the home improvement company. Finally, the decoration contract must be signed with the home improvement company, and the renovation project payment should be handed over to the finance department of the home improvement company. Do not let others transfer it.
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Solar Fan,Solar Recharge,DC Fan
Integrated Solar Street Light CO,.Ltd , http://www.nssolarlight.com