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The sky slowly dimmed down, and a few pieces of leaves were unable to rotate in front of the store. The evening sun made his shadow grow longer on the ground, and finally he had no choice but to hide its last ray. Zhou boss sighed and stood up. Got the store door.
1 bleak situation
Zhou boss couldn't sit still. After weighing the pros and cons for a few months, he finally put a red note on the glass door of the store. Although it is helpless, there is no other way. Prior to this, he had been operating lamps in Nanjing Jinsheng Decoration City for more than ten years, and his days have been flustered and his business has been smooth.
But I don't know when it started. The bustling customers in the market seem to be getting less and less, but there are more and more professional lighting markets and lighting operators around. Zhou boss feels that the business pressure is gradually increasing, especially since the market opened this year, the business has plummeted, and the turnover of one month is more than 20,000 yuan. The worst in March, the total turnover was 8,455 yuan, and the expenses of rent, water and electricity, taxes and staff and other employees increased by more than 20,000 per month.
2Recalling the truth, "There is no time to eat."
Sitting on the old sofa in the store, Zhou Boss lit a cigarette, and in the smog, he seemed to return to the good old days. In the past nine or five years of the last century, the business was surprisingly good. At that time, the business was going to be shipped at six o'clock every day. There were already three or three customers in the market to wholesale the lamps. I had to be busy until 7 or 8 in the evening. In the store, you also need to prepare the goods ordered by the customer in the warehouse. "There is no time to eat," he said. "Where you buy anything, as long as you have the goods, you don't have to worry about selling when you open the store." After two years, his business area has doubled, and the warehouse area has also doubled. Increased to a thousand squares, but always feels inadequate. The products we manage are very rich, and what kind of lanterns, downlights, light sources, floor lamps for engineering, etc. are all-inclusive, and the business is very popular.
3 stores, my "life-saving straw"
In 2000, the number of peers operating lamps in the Nanjing market gradually increased, and sales began to decline. Later, it was not as good as one year. At that time, many people were sent to the market by the production companies to run the business. They carried a bag, took the promotional materials and simple samples to sit at the house, and the family turned around. Accompanied by the cleanliness of the surrounding counterparts, the decoration is getting better and better. I no longer see what lights are sold and sell with the wind. Instead, I sell a series of products from a certain company. I have my own image and system sales ideas. I started to do road sign advertising in the market, and promoted on local TV stations. Salesmen ran to second- and third-tier markets or newly-developed real estates. Promotions, rebates, specialty stores, image walls, and so on, which have never appeared in the lighting industry, have gradually become their common words.
"I really didn't expect it. One week, the boss lamented: "Now everyone is talking about being a brand, saying that they have to be tied up with the company. In fact, many business clerk found me at the time, but I was very dissatisfied with this kind of going out to sell, do not do good business at home, and ran out to be treated by others' eyes. If you do business, you should do business well. You will look at your own one-third of the land. Looking back now, it’s really short-sighted. Success and failure are between the thoughts. Everyone went out to find a customer, I was still stupid in the store. Looking at the empty market, Zhou’s eyes are a bit lonely.
Outside the window, the market's storage center is extremely busy, and large and small trucks are loaded with various lighting products to enter and exit. Zhou boss pointed at the trucks and said: "Look, now people are not doing business in the store but in the warehouse. If the customer wants something, they will call me. The goods are only for delivery. The store is already for them. The real thing is, but for us, it is a straw for life."
4 traders, "I don't want to accept it. 1
"In the past two years, I seem to understand something. Our business is the business that is often said in the circle, and those who go out are the traders that everyone says. We are sitting now. Waiting for the dark in the store, and those traders, but they are going further and further. They not only go to the market below to do the store image store, but even go to the newly developed real estate and community. You look at the market. Road signs, mobile advertisements and leaflets for buses, newspapers, televisions, etc. are simply overwhelming. Now many consumers know the brands, styles, standards they need, and they are the leader. They are all at the end of the consumer's home, they are selling far more than the product is so simple, dissatisfied will not work." The noise caused by the flow of cars coming in and out of the window made Zhou boss somewhat annoyed, he got up and pulled the glass door The afterglow of the setting sun shines on his slightly white eyes, and it looks like a vicissitude.
5 Going out and returning to Nanjing to wait for the rabbit
The situation is compelling, and when the business has plummeted, Zhou Bo has tried to go out. Once he brought a few albums from his own store to Lishui, and he had already arrived at the store. If he sold it, he did not say it to his mouth. He pretended to buy the lamp and turned away. "There is a lot of embarrassing feelings." He said: "I really can't let go of that face, and I have been a boss for more than ten years. The feeling of asking for people makes me feel so depressed. So I went back to Nanjing to wait for the rabbit." He reluctantly Smiled, it seems a little embarrassing. "I am looking forward to the miracle. The business can turn around and return to the days before, but now it turns out that I am just dreaming. The industry has cruelly abandoned our group of people."
6 "The golden age of sitting in business has already closed 1
The downstream can't find the upstream. From then on, Zhou Boss is especially worried about the salesman who sells to his store. In 2004, a salesman from the XX brand came to him. He found that this product is of good quality and rich in style, and the price is very suitable. It is moving, but the other party has proposed to prepare 300,000 goods for inventory, and to advertise and cultivate the salesman in the market. This XX is a new brand. At that time, it was not known. At that time, I had to invest so much money. Zhou boss picked it up. What if I didn’t do it? But when he was uncertain, the image store of the XX brand lighting was actually opened opposite him. It turned out that this salesman had contact with many dealers in the market, and saw that Zhou boss hesitated and chose the business cooperation opposite him. Now, XX is already a well-known brand in China, and the shop opposite has already been issued. "You can't blame the salesman for not waiting for me." Zhou said: "I can only say that my own personality determines this result. Later, because of my wait-and-see attitude, I was afraid of the tiger, and I worked well. Brand companies have passed by, which has completely lost the opportunity to turn over. The golden age of business has already closed.
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