Zhao Fulong, Heilongjiang, 26 years old, executive director and general manager of Hong Kong Kai Ming Long International Lighting Co., Ltd. In 2003, Zhao Fulong entrusted 100,000 yuan of venture capital to the ancient town from Heilongjiang in Baishan Blackwater. With its great wisdom, it is engaged in the production and management of baked glass lamps and acrylic ceiling lamps. With its eagerness, good thinking, hard work, and youthfulness, the company has grown up in a legendary market. During this time, he also delivered millions of expensive tuition fees for his youth and growth. At present, Kaiminglong has a factory area of ​​more than 2,000 square meters. The employees with college education or above account for more than 10% of the total number, and the annual production capacity is over 200,000 sets. In addition to sales in China, the products are also exported to Southeast Asian countries and regions. It is worth mentioning that Kaiminglong After-sales Service Center has introduced “Haier-style†service and won unanimous praise from domestic and foreign customers. The company has also won the honorary titles of “Recommended Brand†and “Hundred Credits Enterpriseâ€.
Mr. Zhao, who knows Kaiminglong, originated from Kaiminglong, who will hold an aluminum acrylic ceiling lamp series and a press conference for the new T4 and T5 kitchen and bathroom series in Liaoning in early June. Therefore, Mr. Zhao of Kai Minglong wanted to find friends in the media industry to talk about first.
Baking curved glass lamp Kai Minglong's flagship product
Kai Minglong is a manufacturer specializing in the baking of curved glass lamps. It has always used the Bronze Bend Glass Lamp as its main product. So, what is the current market for baked glass lamps?
It is understood that when consumers choose to bend glass lamps, they generally pay attention to the light effect of glass products. When choosing lighting products, they think that glass lamps, leisure lamps and other products are more suitable for decorative effects. Therefore, more dealers also hope that manufacturers can improve the structure on the basis of the original lighting, making consumers more convenient and safer to install. As far as the reporter understands the Hangzhou market, the market demand for glass lamps has gradually declined. The existence of a large number of underground processing plants has also impacted the market of baked glass lamps, which has affected the normal operation of enterprises and drastically reduced profits. Therefore, more manufacturers realize that in the face of increasingly fierce market competition, only the market demand for consumption, rich product categories, improved product quality and brand awareness will bring the second spring of market growth. As a result, many manufacturers have begun to actively focus on the actions of updating products. Kai Minglong also clearly recognized this market situation and actively prepared for the product innovation and quality improvement of the Bronze Glass Lamp in June. It is in this situation that the Kaiminglong lighting that once was quiet in 2006 finally broke out again. After a new integration of the product structure, Kai Minglong decided to launch the newly developed series of new lighting products in the middle of June. According to General Zhao, the products put on the market are T4, T5 series acrylic ceiling lamps and aluminum. Acrylic home lighting series has more than 20 varieties.
It can be seen that Kai Minglong is a large-scale market launch based on his own research and development design capabilities after sufficient market research. This is also to prepare for the rainy season, the off-season is not weak, and lay the next market to prepare for the battle.
The overall product concept of Kaiminglong
When I first met Mr. Zhao, I was amazed at his youth and vitality. He was amazed at his courage and strategy. He was especially surprised by the continuous thoughts and optimistic attitudes that rushed in his mind.
Kai Minglong walked all the way, can be described as bumpy. General Zhao said that he also paid millions of yuan in tuition fees during the development of the company. First, the company responded to market risks; second, he was too young and had insufficient experience; the third was to go to some training. Come and charge yourself. It's like reading a nobility school. Although the tuition fee is a bit expensive, it still feels worthwhile along the way. It is a social practice class and experience class that is lacking in the business because of the youngness. It is also because of the young, not afraid of failure, falling, and getting up. In 2003, he set up his own team with a capital of 100,000 yuan in Nanxia Town. In 2004, he achieved rapid development. In 2005, he achieved a leap. In 2006, he once stabilized. After rehabilitating in 2006, he re-implemented the market strategy. After so many years of struggle in the market, it can be said that the current Kai Minglong is steadily advancing under the leadership of General Zhao, without losing the passion of the year, and the steady, rigid sword in the forward direction.
So, what is his mentality based on the market and creating his own world? In addition to positive optimism, there is his business management philosophy and positioning concept for products. At the beginning of the business, Kai Minglong took the baking glass lamp as his main product and devoted himself to creating the overall home lighting brand. This road is coming, and the wind and rain are both.
In the off-season, Kai Minglong is actively preparing for the new product launch.
If there is a gap in the barrel, even if each board is the same length, the water will flow out. At this time, how much water the barrel can hold depends on the gap instead of the board; if the barrel is tilted, the short board is ignored. To lengthen other longboards, will water be loaded a little more? At this time, the amount of water that the barrel can hold depends on the angle of inclination, the combination of the short board and the long board. The principle of wooden barrels tells us that when you want to fill water, you must pay attention to the size of the wooden barrel, and also check whether there is any problem with the board made of wooden barrel.
General Zhao said that for the lighting industry, June is a real off-season. It is important to sit still in the off-season, or to recharge your hair and then force it. In the off-season, it is not weak, and companies must use this opportunity to recuperate and learn to save, and then make up their efforts. After taking a rest in 2006, Kai Minglong was soberly aware of what determines the amount of water in the barrel. Personally, the comprehensive quality and ability of the condition "hardware, software" determines the amount of water they charge; from the department, team and organization, each member's water volume is turned into a large wooden barrel, which is not simple. The addition, but the composition of each board, at this time, the shortest or poor quality of the board determines the capacity of water; from the perspective of corporate decision-makers, the "heads" of the "three gas" Determined the capacity of the water. Atmosphere: forward-looking and open-mindedness; talent: the amount of talent and talent; aura: personality charm and art. Therefore, as a domestically-oriented company that operates high-end home lighting glass lighting, Kai Minglong’s top priority in 2007 is to find a gap in the market.
It is understood that in the market expansion, Kai Minglong plans to set up four operation centers, and each of the operation centers will set up about 50 outlets. At the same time, set up logistics centers in Beijing, Shenyang, Changchun, Xi'an, Zhengzhou, Linyi, Changzhou and other lighting markets, and open franchise stores in the second and third-tier markets. In the face of the off-season, Kai Minglong is also actively preparing for the war, constantly promoting product promotion and promotion of new products. It is expected to build its own business team through terminal construction and occupy a certain market share through terminal construction. Therefore, Kai Minglong’s upcoming new products will target the working class after full market research. In terms of the overall positioning of the product, Kai Minglong has targeted the three groups: the consumer groups of high-end products, the cities with better economic strength and the end consumer groups.
In order to better prepare for the battle, the company is developing more. General Zhao said that he has "four persistences" and "four crossings." That is to adhere to quality, adhere to after-sales service, adhere to corporate education, adhere to communication; achieve quality leapfrogging, service leapfrogging, model leapfrogging, and thinking. Based on the needs of the long-term development of the company, Mr. Zhao said that in the future development, combined with the actual situation of the enterprise, he will sell 20% of the shares to the operating company, and 20% of the shares will be distributed to the management of the company to build a foundation. Evergreen industry.
Keep moving forward to Kaiminglong as a learning company
Success is just a step away from us. Maybe you are on this side of the door. Success is on the other side of the door. Success is only if you pull the door gently. However, this pull, you may give up, maybe No strength, maybe you dare not face a worse thing if the door is opened? Just because you lack perseverance and courage, you missed success.
One of Zhao’s greatest characteristics is his ability to learn and the atmosphere is courageous. He is good at capturing market information and summarizing it. He is good at learning success from his peers. Whether it is reported on newspapers and televisions or posted on the Internet, he is very concerned. Speaking of glass lamps, Zhao said that he admired two people, one is Hua Min's general manager Wang Min, and the other is Marantz's general manager Yuan Zhanli. General Zhao said that Huatai’s marketing strategy was top-notch, and the press conference for new products was actually implemented in the Great Hall of the People; Marantz’s product quality convinced me. As the saying goes, soldiers who do not want to be generals are not good soldiers. Mr. Zhao said that looking at the success of peer companies, I certainly want to surpass them. I also want to be a general, but each of our entrepreneurs must have a clear understanding and understanding in the process of growth and development of the enterprise. Know your own shortcomings, understand the scale and strength of the company's own development, and understand the development trend of its own company. It is said that Kai Minglong is still not doing branding, but doing quality, quality, and branding are the goals that are being advanced. Therefore, we will learn from others, learn well, and lay the basic skills before we can achieve transcendence. This is the reality of General Zhao and the reality of Kai Minglong.
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