Brand competition, diversification of LED lighting products

Nanchang is located in the central part of Jiangxi Province, north of the Lancang River and the lower reaches of the Fu River. It is on the southwest bank of Poyang Lake, China's largest freshwater lake. It is known as the “Yuehu Pavilion, Wutou and Chuwei”. Nanchang Lighting Distributors are mainly concentrated in the construction of West Road and Fusheng Road, Xihu District, adjacent to the Hongcheng Wholesale Market vitality business circle, occupying the advantages of “time, location, and people”. With the advent of the information age and the development of logistics and transportation, the lighting market in Nanchang is quietly changing.

The development of transportation and logistics is increasingly developed in Nanchang Province.

According to Xu Jianzhou, head of Jiamei Lighting Jiangxi Branch, the lighting market in Nanchang has been in a tepid state. There are many factors in the current downturn in the market environment, but anyway, we must actively face and think of ways to break through, of course, most of the distribution Businessmen are constantly looking for ways to survive and develop. In addition to the subjective efforts of the merchants themselves, the manufacturers should guarantee distributors in terms of product quality, development model, service quality, support, etc. to enhance confidence. Jiamei Lighting has 30 years of brand accumulation and market accumulation, channel intensive cultivation, customer development and stability, the recent opening of a number of stores in cities and counties. In fact, we see that many businesses are complaining that the market is not doing well. Relatively speaking, influential brands have more powerful strengths and advantages in such a difficult situation.

With the gradual development of logistics and the increasingly convenient transportation, the status of Nanchang as a provincial generation is continuously weakening. With the establishment of more and more manufacturers' offices, many brand distributors no longer exist, and Jiangxi is close to places of origin such as Guangdong. Distributors directly cross the provincial generation to get goods, making "a good day for provincial generations to easily make money has passed."

Hualinhui is one of the professional lighting supply service providers in Nanchang. The agency brands include Long, Ou He and Hui Shuai. The business models are mainly wholesale and retail. Hua Junhui, general manager of Jun Junhua, said that today's market conditions have made everyone unpredictable about the future. They can use "sweet and bitter" to describe. I believe dealers have their own different feelings. This environment of brands, businesses, and pros and cons is also testing dealers' ability to resist risks. The lighting market in Nanchang has long been saturated and surplus. Each brand can enter the market in Jiangxi, but it is good to do it well. It is only oneself who knows how to live without moisture. Competition has long since entered the white-hot, wholesale business also appears to be difficult, Jiangxi close to the origin, many counties and towns are directly to Guangdong to purchase, leading to shrinking business year by year. Hua Linhui also worked very hard this year and made a series of market measures and achieved certain results. Not only has the product structure been adjusted, but also actively go out to actively communicate with the county towns and villages customers, in-depth understanding of market conditions, select a number of high-quality products to provide customers.

In short, it is an indisputable fact that the market is sluggish and business is difficult to do. The train of thought determines the way out. The future development will be the competition of the brand. Only the development of branding will be the trend of the times and it may take longer. With the expansion and construction of Nanchang City, it will certainly drive the development prospects of the Nanchang lighting market and other building materials industries.

● LED lighting (light source) product distribution

Visiting the field survey of Nanchang lamps and lanterns market to learn, LED light source products from the second half of last year to the current stage of market changes, bulb lamps (including sharp bubbles), T5T8 lamp to maintain a large amount of sales and a larger amount of sales. The sales of PAR lamps, filament lamps, and MR spotlights are moderate, but there is room for growth. Among them, the filament lamp on the market, has become more and more crystal lighting main push light source products, including 2.5w, 3w price range of 12-15 yuan / month more popular.

●LED lighting (indoor lighting) product circulation

Visiting the field survey of Nanchang lamps and lanterns market, more than 80% of the merchants in Nanchang operate lighting and home lighting products, LED products have been universally popularized, and the price has a certain degree of decline. From the perspective of product structure, from the second half of last year to the current stage of market conditions, the use of ceiling lamps and tube spotlights is a key product for retail distribution. The panel light is medium in usage, but the amount has increased. The demand for table lamps, wall lamps, and mining lamps is relatively small.

From the aspect of product positioning, mid-range products are more in line with consumer preferences and consumption levels in the Nanchang market, and are therefore more popular.

● LED lighting (outdoor lighting) product circulation

Visiting the field survey of Nanchang lighting market, LED outdoor lighting usage data is more difficult to collect. According to several businesses doing outdoor projects, the fierce market competition, coupled with the continued downturn in the general environment, has resulted in fewer projects, often an engineering project, and many competitors, resulting in low prices and thin profits. From last year to the present stage, the usage of streetlights and light strips is larger, and the use of other garden lights and floodlights is moderate.

Recently, it has been learned from the relevant departments of the municipal government that Nanchang will spend 10 million yuan to install urban lighting installations at 13 places, including the East and West bridges of Fuhe, Qingshan Lake and Bayi Bridge. At the same time, the construction of Nanchang's real estate and subway projects will undoubtedly add hope and opportunities to the future lighting industry in Nanchang.

● List of top 10 hot brands (in no particular order)

Through on-the-spot research on the Nanchang Lubricants Market, and according to the combination of lighting dealers, clothing stores, furniture stores, and consumer interviews and exchanges in major markets, the above-mentioned lighting, lighting, and electrician brands have obvious advantages, and the store's image is well-established and brand influence. Large, terminal promotion is strong and consumers have high awareness.

[Nanchang Lighting Market List]

Nanying Xiyingmen Lighting Plaza

Xichang Xiyingmen Lighting Plaza opened on September 28th, 2010, with a total investment of 150 million yuan and a building area of ​​35,000 square meters. It is the lighting, retailing and wholesale of lighting fixtures in Jiangxi and even southern China with the largest area, most brands, and most complete varieties. One of the super-illuminated squares. There are 5 lamps and lanterns market in Nanchang, among which Xiyingmen Lighting Plaza is the only high-end lighting brand store in Nanchang, with about 65 merchants. It is understood that its average monthly rent is RMB 50/sq.m., which includes property management fees and utility bills. The rent increases by 10% per year. (Note: Take the storefront of 100 square meters on the first floor as an example), the average monthly rent of the warehouse in the surrounding area is RMB 22 per square meter.

Nanchang Juhui building materials home building materials Plaza

Nanchang Juhui Building Materials Home Building Materials Plaza was established in February 19th, 2012, with a local brand of Jiangxi, with an area of ​​128,000 square meters. It is currently the largest building materials store in China. The store is positioned high-end, with bathroom on the first floor, ceramic tile on the second floor, floors and cabinets on the third floor, lighting, curtains, and soft furnishings on the fourth floor, furniture on the fifth floor, and consumer satisfaction. Station-type pursuit of high-quality home life, the current lighting area is located on the fourth floor, settled in 34 merchants, depending on the different levels of the floor price, lighting business area, the fourth floor, the average monthly rent of 60 yuan / square meter, including property management fees , where the utility bill is calculated. There are no warehouses in the store, and leased by the merchants to the surrounding area. The average monthly rent of the surrounding warehouses is RMB 20/m2.

Xiangjiang home building materials market

Xiangjiang home building materials market is not only a comprehensive one-stop high-end home stores, but also has a cheap building materials market, retail sales occupy a certain amount, and continues to rise, about 30 lighting lighting business. Take the first-floor store of 100 square meters as an example, the average monthly rent is 80 yuan/square meter, and the utility bill is calculated separately. Lease of storage by the merchant, the monthly rent of the surrounding warehouse is about 20 yuan per square meter.

Nanchang Sunshine Lighting Plaza

Nanchang Sunshine Lighting Plaza is the largest professional market in Nanchang lighting market, integrating wholesale, retail and engineering. The products mainly come from ancient towns. The market brings together major brand distributors of the lighting industry and about 180 merchants are located. The store is based on the Hongcheng business district, Jiangxi's largest commercial and trade distribution area, and creates the most influential lighting kingdom in the central region. The market opened on May 9, 2010 with a building area of ​​80,000 square meters and annual sales of 500 million yuan. The market is mainly based on wholesale and retail sales. The main business channels are mainly towns and cities in Jiangxi Province. According to different locations, the rent price varies, with an average monthly rent of 55 yuan per square meter for an 80- to 100-square-meter shop, including property management fees, and utility bills. The store construction is based on the commercial style of a double-edged street. The storefront is integrated with the warehouse. The first floor is a storefront display, and the second floor can be used as a display or warehouse.

Nanchang Hongcheng Market

Hongcheng Market (Hongcheng Luminaire Plaza and Peach Garden Trade City boutique lamp market) is the earliest lighting market in Nanchang. Due to the dismal maintenance of the market and outdated hardware, the venue environment is very messy, mainly in the wholesale low-end products. Mainly, about 80 merchants settled in. The two markets are located in Hongcheng District, which is popular and has a good business. It is surrounded by major wholesale markets such as home appliances, clothes and shoes. The warehouses are rented by the merchants themselves. The monthly rent of the surrounding warehouses is about 25 yuan per square meter, and the commercial tenants rent more houses.