Apple "spoiler" intelligent lighting LED manufacturers can still "friendly competition"?

After a year, Apple's smart home finally opened its mystery. Apple's smart home products are beginning to stir up the LED smart lighting products market, what will affect the future smart home and smart lighting market?

On June 3, according to foreign media reports, the first wholesale HomeKit smart home products came from five manufacturers, which can control LED lighting, room temperature, fans and other household appliances through iPhone, iPad or iPod Touch. There is also a recent saying that Apple is expected to add a "Home" application to iOS9 to manage and control smart home devices that support the HomeKit framework.

Wang Tao, CEO of Magic Teng Intelligent, said that Apple’s appeal in foreign markets is almost monopolized, and its entry will definitely promote the development of the smart home market. "In the past, everyone wanted to be a big one. Some home appliance manufacturers had their own set of closed things many years ago. But now, everyone realizes that professional people should do professional things." Wang Wei added that home appliance manufacturers are in the cloud, controlling The field is not professional enough, it is unrealistic to integrate similar brands, and there must be a platform that is independent of the device itself. Therefore, the smart home field cannot be a big one, even Apple, it is also the choice to set the strength of each family to improve its ecology.

After a lapse of one year, I finally "fallen down"

The US technology blog 9to5Mac issued a message saying that Apple employees are currently testing an iOS9 system that includes the "Home" app. With "Home", users can set up smart home products, and can also classify different products into different rooms and connect to AppleTV. If so, this will be better able to match HomeKit, Apple's smart home platform launched last year.

As we all know, Apple's layout of the smart home field is based on the platform and the construction of the ecology. The purpose of the "Connected Hub" HomeKit has been here. Before the release of the first batch of smart devices supporting the platform, the smart home market did not heat up due to the addition of Apple. But it is undeniable that with the brand advantage, Apple is more likely to authorize a large number of third-party manufacturers to produce equipment that meets their compatibility requirements and security standards. Once Apple's layout begins to deepen, the appeal to the eco-chain will be a bright spot.

It is reported that the first five products supporting HomeKit, two of which have been listed, the other three plans to start selling in the next few weeks. A few days ago, some analysts believe that the first batch of HomeKit devices came out, which indicates that Apple's framework planning for smart homes is becoming clearer.

It is learned that Google recently released the operating system codenamed "Project Brilo" at the 2015 I/O conference, targeting the Internet of Things and smart home. Also released in the same period is the special language "Weave", which has cross-platform and support for developer APIs.

In fact, in addition to foreign giants Google, Apple, Samsung, domestic Internet companies Xiaomi, Jingdong, home appliance manufacturers Haier, Midea, etc. are involved in smart home. However, Wang Hao bluntly said that the current development of this industry at home and abroad "is quite unhealthy, but all are developing in a thriving development." Apple's advancement is undoubtedly beneficial to the development of the industry.

How ecological status LED lighting and smart home the size of the vendor ecosystem integration <br> <br> intelligent home and abroad? Wang Wei believes that the pace of development abroad is relatively slow. For example, after Google acquired Nest, it made a set of agreements, but in addition to Nest itself, there are no mature other vendors' products. After Apple introduced HomeKit, it took a long time to launch the first batch of products. On the other hand, there are many smart home platforms emerging in China. Apart from the layout of BAT, Jingdong is not typical of products and pure platform. As a smart home manufacturer, Magic Teng Intelligent mainly involves lighting and security. This leads to a question. Where is the layout space of small vendors compared with the big vendors that take the platform?

“Large companies make big ecology, small companies do small ecology”. Wang Wei said that in the past two years, with the deep cultivation of the above fields, the Magic Teng is no longer a single product company. After the LED lighting industry gradually became a brand, it also began to export technology to other manufacturers.

"From a technical perspective, HomeKit is a very high-level system. A domestic lighting manufacturer, if (product) wants to be controlled by it, HomeKit's support can't be done." Wang Wei added that through the open interface, the magic Teng can be integrated into a larger ecosystem with partners.

He added that the so-called "explosion" is actually a phenomenon that has been over-focused. The smart home industry, whether it is the size of the manufacturers are in the education market, far less than the price. At the moment, smart home products may appear more at the show, or like toys. Even if the market is really needed, whether the usability and stability of related products can withstand the long-term use of users is still one of the factors restricting the development of the industry. The second factor is that the sales channels of the products are not mature enough.

For LED lighting, Apple's smart home products provide a powerful technical support for intelligent lighting technology, so that LED lighting and smart home can be better integrated, from which we can see that the future of smart lighting is not far away. From another perspective, we can also see how urgent the LED industry is for the smart lighting market. In the future LED market, who will be the big “cake” of smart lighting? We will wait and see!

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