At CITE 2015, Jingke Electronics (Guangzhou) Co., Ltd., a manufacturer of backlights and flash products, made its debut with its latest products.
Leading technology to create high-color gamut <br> <br> It is understood that Jingke the launch of the advantages of the product is a high-performance color gamut, better color TV demonstration reduction and authenticity; the other is The high-voltage technology of the chip, that is, the high power of the chip, Jingke uses the self-developed flip-chip gold-free packaging technology to apply to the TV backlight, which improves the yield of the product. "No gold wire is not easy to break, not only improves the yield of the product, but also increases the high power. The heat resistance of the chip is high, the stability of the product is relatively high, the service life is relatively large, the number of light sources is reduced, and the cost is also reduced. "The president of Jingke Electronics, special assistant Song Dong said."
"This year, Jingke will focus on the development of TV backlights. It has already passed the test of partners such as Skyworth and TCL, and this year will be a key point for Jingke to the market," said Jing Ke Electronics, president of Songke Electronics, in an interview. At the exhibition, Jingke Electronics exhibited backlight materials with a main size of 49-60 inches. Song Dong expects that 55 inches will be the focus of the future.
Song Dong said that at present, domestic color TV backlights have reached 20%, high color gamut has reached 30%, and Jingke flip-chip technology will reach 10% of domestic industry this year, and five brands will reach 70 million; There will probably be 20 million TV sets using Jingke backlights.
Focus backlit display <br> <br> breakthrough in color saturation, some manufacturers is to proceed from the backlight aspects in terms of glass, rather than signals. Song Dong believes that the first requirement of TV is less light, the second is brightness, and the third is heat dissipation. If you want to achieve the best, then you must solve the three problems together. However, the cost of glass production is too high, and the signal is not controlled by itself, so the backlight is often the best choice.
Song Dong said that “high glass production cost†is a very real problem. It is difficult for industry giants such as BOE and Huaxing Optoelectronics to solve this problem because the glass production line is difficult to jump, the time is long, the equipment is updated slowly, and the cost is high; The light source is different, the discussion is clear, the problem of solving heat dissipation can be solved, and the equipment is updated quickly. If the display effect is changed by the backlight, the time required is shortened, and the later cost is small, and the market is easy to accept.
Focus on quality wearable <br> <br> wait and see in today's era of rapid change of technology, new technology LTPS, LGZO, quantum dots have debut, highly touted, manufacturers continue to increase investment in new technologies However, it is still difficult to solve the problem of "high cost", and there are different opinions on the prospects of new technologies. Song Dong believes that the new technology will be a major trend in the future. As time goes by, it will reach popularity by 2018 or a crossing point.
The "good yield is not high" of the new technology is the current status quo, but the obvious advantages for new technologies such as LTPS, AMOLED, OLED, etc. are unmatched by the old technology. Song Dong believes that consumers value the clarity of the product, and the resolution is solved by the replacement, with higher and true color rendering, giving consumers a more real feeling. However, the yield of AMOLED products is not high, which has led to a trend of a wait-and-see attitude for the wearable market. This is also true for Jingke, which will not develop in large size for the time being, mainly for small-sized light sources. When talking about the future development plan of Jingke Electronics, Song Dong said, first, do your own big brand; second, take the advanced technology as the entry point of the market; third, protect the quality, not Seeking only quality, relying on quality to develop.
Link: In 2003, Jingke Electronics, which was established at the Hong Kong University of Science and Technology with "Quality" as its number, set up its own factory in Nansha, Guangzhou after only three years. Jingke Electronics, which has been in its 12-year history, has formed its own product supply chain in the three areas of backlighting, lighting and mobile phone flash. Up to now, in the backlight of TV sets, famous TV brands TCL, Changhong, Skyworth, Konka, etc. are all major customers of Jingke; customers in the field of lighting include Qinshang Optoelectronics, Zhonglong Technology, Yaming, Oupu and so on; The field of mobile phone flashlights mainly includes ZTE and TCL. So far, Jingke has 500 employees and the monthly output is 600KK. (This article is the electronic submission of Jingke)
Leading technology to create high-color gamut <br> <br> It is understood that Jingke the launch of the advantages of the product is a high-performance color gamut, better color TV demonstration reduction and authenticity; the other is The high-voltage technology of the chip, that is, the high power of the chip, Jingke uses the self-developed flip-chip gold-free packaging technology to apply to the TV backlight, which improves the yield of the product. "No gold wire is not easy to break, not only improves the yield of the product, but also increases the high power. The heat resistance of the chip is high, the stability of the product is relatively high, the service life is relatively large, the number of light sources is reduced, and the cost is also reduced. "The president of Jingke Electronics, special assistant Song Dong said."
"This year, Jingke will focus on the development of TV backlights. It has already passed the test of partners such as Skyworth and TCL, and this year will be a key point for Jingke to the market," said Jing Ke Electronics, president of Songke Electronics, in an interview. At the exhibition, Jingke Electronics exhibited backlight materials with a main size of 49-60 inches. Song Dong expects that 55 inches will be the focus of the future.
Song Dong said that at present, domestic color TV backlights have reached 20%, high color gamut has reached 30%, and Jingke flip-chip technology will reach 10% of domestic industry this year, and five brands will reach 70 million; There will probably be 20 million TV sets using Jingke backlights.
Focus backlit display <br> <br> breakthrough in color saturation, some manufacturers is to proceed from the backlight aspects in terms of glass, rather than signals. Song Dong believes that the first requirement of TV is less light, the second is brightness, and the third is heat dissipation. If you want to achieve the best, then you must solve the three problems together. However, the cost of glass production is too high, and the signal is not controlled by itself, so the backlight is often the best choice.
Song Dong said that “high glass production cost†is a very real problem. It is difficult for industry giants such as BOE and Huaxing Optoelectronics to solve this problem because the glass production line is difficult to jump, the time is long, the equipment is updated slowly, and the cost is high; The light source is different, the discussion is clear, the problem of solving heat dissipation can be solved, and the equipment is updated quickly. If the display effect is changed by the backlight, the time required is shortened, and the later cost is small, and the market is easy to accept.
Focus on quality wearable <br> <br> wait and see in today's era of rapid change of technology, new technology LTPS, LGZO, quantum dots have debut, highly touted, manufacturers continue to increase investment in new technologies However, it is still difficult to solve the problem of "high cost", and there are different opinions on the prospects of new technologies. Song Dong believes that the new technology will be a major trend in the future. As time goes by, it will reach popularity by 2018 or a crossing point.
The "good yield is not high" of the new technology is the current status quo, but the obvious advantages for new technologies such as LTPS, AMOLED, OLED, etc. are unmatched by the old technology. Song Dong believes that consumers value the clarity of the product, and the resolution is solved by the replacement, with higher and true color rendering, giving consumers a more real feeling. However, the yield of AMOLED products is not high, which has led to a trend of a wait-and-see attitude for the wearable market. This is also true for Jingke, which will not develop in large size for the time being, mainly for small-sized light sources. When talking about the future development plan of Jingke Electronics, Song Dong said, first, do your own big brand; second, take the advanced technology as the entry point of the market; third, protect the quality, not Seeking only quality, relying on quality to develop.
Link: In 2003, Jingke Electronics, which was established at the Hong Kong University of Science and Technology with "Quality" as its number, set up its own factory in Nansha, Guangzhou after only three years. Jingke Electronics, which has been in its 12-year history, has formed its own product supply chain in the three areas of backlighting, lighting and mobile phone flash. Up to now, in the backlight of TV sets, famous TV brands TCL, Changhong, Skyworth, Konka, etc. are all major customers of Jingke; customers in the field of lighting include Qinshang Optoelectronics, Zhonglong Technology, Yaming, Oupu and so on; The field of mobile phone flashlights mainly includes ZTE and TCL. So far, Jingke has 500 employees and the monthly output is 600KK. (This article is the electronic submission of Jingke)
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