Love China market advantage


Reporter: Mr. Chen, you signed up for the love of China? What is the consideration of the family? Or what are the criteria for choosing a brand of "Haosheng Lighting"?

Chen: The idea of ​​our Haosheng lighting is to take the big store model, to provide consumers with one-stop shopping convenience, and to meet the brand appeal of mass consumers, so we must guarantee one or two leading brands in each category. As a support. In the agent of modern low-pressure crystal lamps, we naturally chose the love of China? Love the home, and the traditional crystal lamp brand we chose Kaiyuan, the ceiling lamp chose Op, the commercial selected NVC, the light source chose Philips and Toshiba .

Reporter: How do you view this year's low-pressure crystal lamp market? How to operate the love of China in the future?

Chen: Everyone knows that in recent years, the sales of modern low-pressure crystal lamps have been very prosperous, mainly because of its generous, fashionable, beautiful, and stylish features, which attracted a group of high-end consumers. We used to use style as the main standard for purchasing, but this also caused the appearance of beautiful but unstable product quality. Later, I heard many friends said that the quality of Hua’s products is very good, which makes us determined to represent love. Hua's modern low-pressure crystal lamp. In the second half of the year, I am still optimistic about the modern low-pressure crystal lamp.

In order to ensure the completion of the sales target of the Aihua brand this year, we will operate from the following aspects: First, do a good job of decorating the image store of Aihua as soon as possible, and show the latest image of the Aihua brand to consumers; secondly, Increase product knowledge training for shopping guides, and learn more about the brand of Aihua. Once again, they will cooperate with each other to promote some awareness of the brand.

Reporter: At present, what special business model do you have different?

Chen: At present, all the products in our store are sold in a sales mode where the price is not discounted. And I believe that this will soon become a normative guideline for lighting sales. If any brand implements a price discount model, it means that there is no retreat.

Why do you say that? Because I have always been "high cost performance, high service quality, high quality" as the standard of company operation. “The price is not discounted” is just one aspect of our high quality of service. For a long time, we have summarized the three major benefits of implementing “the price is not discounted”: it helps to promote the standardization of the local market environment; helps manufacturers and businesses to operate with integrity and transparent competition; helps consumers understand consumption. ,safe to use.

Reporter: I heard that you opened a more than 2,000 square meters store in Putian at the beginning of this year. Will you continue to expand this model to other parts of the province? What is the vision of the future business?

Chen: Yes, we have a lot of similarities in the overall product layout, brand portfolio, sales service, personnel management, procurement channels, sales network, etc. of our newly opened hypermarkets, but there are also many differences, because that There are differences in the level of consumption and purchasing habits. When it comes to the future vision, I hope to expand the hypermarket model to more regions, so it will also strengthen cooperation with leading brands in various product areas in the industry.

Haosheng Lighting Introduction: Xiamen Haosheng Lighting Co., Ltd. was established in 2002. The head office is located in Building Materials Street, Luling Road, Xiamen. It is a professional lighting wholesale and retail enterprise. It has many famous brands at home and abroad such as NVC, Op, Love, Love, Aikeshi, Toshiba, and so on. Before the New Year's Day in 2006, the company founded the super-large-scale lighting plaza in Weinan (covering an area of ​​more than 3,000 square meters) and became the largest lighting supermarket in Xiamen. Up to now, more than 100 distribution outlets have been established, with sales exceeding 10 million in 2006.



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