Why is energy saving lamp not saving money? Why is the energy-saving lamp market always encountering a lot of resistance? Why is it difficult to break through the technical bottleneck of energy-saving lamps? Recently, our reporter interviewed Mr. Xu Wenpeng, the general manager of Shenzhen Grid Lighting.
Low-end products and vicious competition hinder industry development
General Manager Xu Wenpeng told reporters that in the big environment of the reshuffle of the lighting industry, the energy-saving lamp industry is just like a smog, and the princes are fighting. A considerable proportion of some factories are producing large-scale products, which are sold at a low price and compete at a low price. As a result, product quality is not guaranteed, and a large number of inferior products are flooding the market.
The vast majority of consumers do not know much about the energy-saving lamps themselves. In terms of choice, the price is always the first. Therefore, it is not long before the newly purchased lamps are broken. Although there are also manufacturers promised to return, but consumers in the process of returning are faced with a lot of pressure including travel expenses.
Some agents are also ignorant of this. They are not careful when choosing agent products, but they are cheaper. Some of them are shoddy, and the benefits are passed on to the consumers. "Energy-saving lamps do not save money," said this. In the long run, it is more likely to cause consumer confidence crisis and form a resistance to market promotion of energy-saving lamps.
Choosing energy-saving lamps depends on brand and quality
Mr. Xu said: "Shenzhen EV is committed to building the nation's first brand, with manufacturers, distributors, and consumers 'three wins' as the goal. For many years, the product quality is always in the first place. When choosing an agent brand, we must carefully consider it. We should take some enterprises with strong strength, large scale, and high reputation and reputation in the brand industry as the first choice. We should examine the added value of products in an all-round way, instead of unilaterally pursuing prices."
"The quality problem of energy-saving lamps has always been a focus issue. In fact, this is not a breakthrough, but many manufacturers are reluctant to do such a thing." Xu always looked worried.
The phenomenon of shoddy and price wars can be seen everywhere, and these words are frequently seen in newspapers. However, inferior products are not burned like wildfires, spring breeze is born again, and it is repeatedly prohibited in the market.
Industry and electricity to create energy-saving quality brand
As an old brand in the energy-saving lamp industry, Shenzhen Grid has long stood in the first echelon of national brands and is well-known in the industry. Shenzhen Grid has always adhered to the principle of “180 days of bad, one for one, one for oneâ€, and has won the praise of consumers with its clear attitude of “responsible to dealers and responsible to consumersâ€.
Shenzhen EA's products have been strictly controlled from the selection of materials, including capillary tubes, plastic materials, lamp holders, wires, components, PCB boards, etc., and some well-known brands in the industry have been selected as suppliers. Comprehensive product quality parameters, full inspection of the complete process of the process. "More than 130 artificial lights", "28 inspection procedures", "180 days bad one for one loss one". What we see is not only data, but also a corporate voice that is responsible to consumers and has a strong sense of social responsibility.
Calling the government to block the "garbage factory"
However, the energy-saving cause is, after all, a huge project involving all the members of the society, and it is impossible to achieve it overnight. In this process, marketing is crucial. Today's energy-saving market still faces serious price shocks of low-end products. In particular, consumers in some immature rural markets are still not very sympathetic to high-value-added products, and prices are the primary consideration when selecting products.
At this time, in addition to the multi-party propaganda and guidance of the manufacturers, the government played a pivotal role in promoting and promoting the work of energy conservation and consumption reduction. On the one hand, the government should guide consumers to understand common sense of energy conservation, support some good products and good brands, and establish industry benchmarks; on the other hand, we must strengthen supervision, resolutely block and rectify some “waste†manufacturing plants, eliminate obstacles to the development of energy conservation, and establish Energy-saving lighting green channel. Energy conservation and consumption reduction is a great project of globalization, and we have a long way to go.
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