Looking at IFA in 2016 in Germany: TCL QUHD wins double awards

German time on September 2nd, 2016 IFA Berlin International Consumer Electronics Show opened in Germany. As one of the world's leading integrated home appliances and consumer electronics fairs in parallel with the CES in the United States, this year's show brought together the most influential new products and innovations in the global consumer electronics industry this year, allowing people across the world to share the "feast of the world" in the technology community. .
The show also honored Zhuojie's technological products this year. TCL represents a heavyweight exhibitor on behalf of Chinese companies. Its QUHD Quantum Dot Surface TV products are widely acclaimed and won two heavy awards in one fell swoop. Among them, QUHD stands out in the fierce competition with its absolute leading edge in product technology innovation, and won the Quantum in the "IFA Product Technology Innovation Award" jointly awarded by the German Chamber of Commerce and Industry (DIHK) and the United States International Data Group (IDG). The Technology Gold Medal, which is one of the IFA's most valuable prizes, was shocked both at home and abroad. At the same time, at the IFA Show, QUHD also won the "Product Innovation Award of the Year" award in the "12th China Household Appliance Innovation Achievement Award" held by the China Household Electrical Appliances Research Institute. TCL took the IFA's two highly prized awards and won the highest recognition of global technology. It once again demonstrated to the world the Chinese brand's outstanding innovation capabilities and technological strength.
Take IFA's two heavy awards, TCL has a strong reputation at home and abroad

At the scene, the reporter saw that in the TCL exhibition hall, which covers an area of ​​more than 1800 square meters in the center of the exhibition hall, was packed with visitors. TCL thus became one of the most popular Chinese manufacturers on the IFA. In front of the highly-qualified QUHD product experience area, consumers from all over the world who come to consult and experience are surrounded.

The "IFA Product Technology Innovation Award" is an international grand selection of global consumer electronics brands. It is also the IFA professional authoritative international exchange, display and cooperation platform. It includes various awards such as Display Technology Gold Medal, Drone Technology Innovation Gold Medal, Information Security Technology Gold Medal, and Intelligent Shooting Technology Gold Medal. It is a comprehensive review and evaluation of the global consumer electronics industry that year and has an extremely wide range of impacts.

At the award ceremony, MISS IFA, the image spokesperson for the conference, personally handed the quantum dot technology gold trophy to Zhang Shaoyong, general manager of the TCL Multimedia Product Center. According to review experts, QUHD represents one of the highest levels of the global television industry. It is the pinnacle of TV technology innovation and it is indeed worthwhile to receive this award.

"QUHD is one of the best TVs I have ever seen at this year's show. TCL truly represents the innovative power of Chinese companies." An American reporter sighed at the scene. According to Zhang Shaoyong, as the heavyweight innovative product of TCL in 2016, QUHD is equipped with "the best luminescent material that humans have discovered so far." The public test results from the National Radio and TV Product Quality Supervision and Inspection Center (Tyrite Research) show that the main performance indicators of QUHD are much higher than the industry average, and its color gamut coverage (DCI-P3) is the highest value in large databases. The peak brightness exceeds the industry average of 77.9%, the color brightness exceeds the industry average of 26%, etc., and it is an unprecedented new height in the world.

At the same time, QUHD has also adopted TCL's exclusive and patented brilliant image processing engine to improve the image quality in terms of color gamut, brightness and stability, and bring a full range of breakthroughs.

The judging experts also stated that QUHD represents the highest standard in the television industry in terms of audiovisual. It is reported that QUHD creatively used the 4000R golden visual curvature screen with the same curvature as the human eye, increased the screen visual range by 15%, and provided the user with an unparalleled sense of shock and excitement; Caton S-class surface acoustics create a stunning sound experience.

It is worth noting that at the IFA exhibition, QUHD also won the "Product Innovation of the Year Award" in the "The 12th China Household Appliance Innovation Achievement Award" held by the China Household Electrical Appliances Research Institute, which perfectly interpreted the TCL comprehensive The strength of science and technology.

“QUHD is one of the best products of the Chinese TV industry in 30 years and is the jewel in the crown of global technology.” Lian Siqing, vice chairman of the China Household Electrical Appliance Business Association, once admitted that QUHD is the most amazing TV industry for 30 years. One of the achievements. TCL took two big prizes in the IFA international arena, fully demonstrating China’s tremendous achievements in the field of technological innovation and becoming the chief representative of China’s science and technology forces.

Playing the strongest sound in China's science and technology, TCL Science and Technology strives to fully win the future

At the IFA's TCL exhibition site, the reporter saw that in addition to the much-anticipated QUHD, TCL has also brought many new products such as curved surfaces and ultra-thin, and the popularity is so popular that guests of various skin colors frequently like it.

"QUHD not only represents TCL's scientific and technological strength, but also represents the rising direction of China's scientific and technological power." Some industry sources pointed out that TCL won the most gold prize in the audience this time, and once again represented the Chinese TV on the world stage. The industry has issued the strongest sound of China's science and technology, and has taken over the global frontier new highland.

This year coincided with the 35th anniversary of the establishment of TCL. From winning the country to fame at home and abroad, TCL has been able to persist in the settlement of the "science and technology enterprise" road for 35 years. Relying on its own China Star Optoelectronics, TCL is currently the only company with the advantage of “integration of LCD panels—backlight modules—machine manufacturing” in the vertical integration of the industrial chain. It can easily control the core links of R&D, production, and sales. To break the bottleneck of China's scientific and technological innovation, lay the most solid foundation.

In fact, TCL QUHD has won numerous heavyweight awards both at home and abroad this year. It can be described as red from September to September. From January of this year, we won many awards such as the CES “Global Gold Award for Technological Innovation in the Year”, “China Home Appliances Aprion Product Award”, and “2016 Excellent Display Product Award”, and this time, we won the IFA Award and fully demonstrated it. TCL, as a leader in the domestic quantum dot camp, has demonstrated its superior voice in the future.

In July of this year, TCL had reached a strategic cooperation with famous German brands. QUHD represented China’s high-end home appliances and took the lead into Hillbach homes, conquering demanding Germans with high quality. At the same time, at the just-concluded 2016 Yabuli China Entrepreneurs Forum Summer Summit, TCL's QUHD Quantum Dot Curved TV was also powerfully stationed at the venue and won the praise of more than 600 participants.

"QUHD perfectly opens the quantum dot and curved surface technology. The shocking feeling is really incredible!" Many foreign media reporters sincerely sighed after experiencing TCL products at the scene. TCL opened the two major product forms of quantum dots and curved surfaces and became the two major 2016 products. The hottest push in the hottest areas has fully demonstrated TCL's strength.

According to Zhang Shaoyong's on-site introduction, this exhibition is the big stage of TCL's curved surface television, delivering the great strength of Chinese curved surface television through the global event. The reporter found that nearly half of all TCL's exhibited products are curved TVs. Looking at the entire IFA, the proportion of TCL's curved TV is absolutely leading. In particular, TCL's quantum dot surface, ultra-thin surface, HDR surface, and other powerful curved TV camps are amazed by IFA, once again presenting the world with a perfect example of the world's leading kings of Chinese companies.

It is in the strong promotion of TCL, curved TV in the market triggered the enthusiasm sought after by the majority of consumers. According to Zhong Yikang's forecast, the sales volume of curved TV in China market is expected to reach 2.3 million units in 2016, and it will be expected to exceed 4 million units in 2017. TCL's powerful driving force will make the curved TV development “unstoppable”. Among them, TCL's performance is the most representative. According to data from Zhongkang, from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first; especially in the 34th week (8.15-8.21), the share of TCL's curved TV retail sales soared to 34.1%. This means that every time you sell three curved TVs, there is one TCL.

It is reported that in order to open up the last kilometer of curved surface television, with the help of the 35th anniversary of the establishment, TCL will solemnly launch the “9.9 Curved Carnival - Buying Hardware to Send Content” September Brand Month from September 9th to 18th. action. During the period, TCL put QUHD Quantum Dots on the surface of the TV to the event. Not only did TCL madly send 350,000 copies of the Tencent Video VIP Content Pack worth 497 yuan, but it was also a million video resources, genuine American dramas, and sports events. Explosive models with the same price as the plane price and TCL 35th Anniversary exclusive shock shocked the consumers to completely release the passion of the surface TV.

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